Events which are less
than 60 days out will be declined automatically. Please do not fill
out the form if your event is within the next two months. We appreciate your
Please read these guidelines before submitting your application.
We at New Belgium love to get involved. We sponsor a whole bevy of
cool events and goings on throughout the United States. And
while we would like to align with all that is good and worthy, we
sometimes have to gracefully decline.
A few things we look for when selecting events and sponsorship opportunities:
- TIMING: Yep, it takes time to get the beer there. So, start
talking to us at least two months to a year prior to your event. For
large events, we generally need even more time.
- BRANDING: It’s important that your event allows us to
showcase what New Belgium is all about. We look for PLAYFUL, UNIQUE, and
DELIGHTFUL events. We’re a folly following bunch, and we like to
support fellow folly followers.
- SUSTAINABILITY: From brewing beer to building events, we want
to do all we can to reduce our footprint. That’s why we partner with
like-minded organizations. In addition, we’re very interested in events
that support environmental non-profits. We are members of 1% For the
Planet and hope to drive positive environmental change through our
sponsorships. You’ll score brownie points by involving non-profits that
are doing the same. Check out their website for more information! www.onepercentfortheplanet.org
- PARTICIPATION: We prefer to be hands-on and on-premise with
events. So, if you’re pitching a logo placement, we’ll generally pass
unless it comes with a chance to meet and greet.
- LOCATION: As much as we’d love to go to Maine or Oklahoma,
for now, we have to wait. We’ll gladly consider events in the states
- TEAMS/INDIVIDUAL ATHLETES: Due to the overwhelming amount of
requests we get to sponsor athletic teams and individuals, we decided
it’s just too hard to pick. So, aside from a few family and friend’s
teams, we pass on these types of sponsorships.
- BANDS: Ditto on the above.
If your event fits these guidelines, then continue to the Sponsorship Application. When you’ve submitted your completed application we will send you a quick
email to confirm we received it. The Vibe Squad will then review your
application and get back to you within three weeks.