The Save the Colorado campaign was initiated by New Belgium and the Clean Water Fund in 2009. Now a coalition of seven sustainably driven companies and foundations, we donate money, raise awareness and advocate for policy to promote water conservation and protect the threatened Colorado River, which over 30 million people depend upon for food, water, and energy.
In 2007, NBB joined 1% For the Planet, which is an alliance of businesses committed to leveraging their resources to create a healthier planet. Membership in 1%FTP means that through a combination of direct donations, sponsorships and selling beer for charity, proceeds equal to 1% of our revenues will be given to environmental causes. This program combines our philanthropy, sponsorship and goodwill programs and has established more focus to our giving.