Sustainability stories

Thanks for taking the time to familiarize yourself with our heart-felt approach to business here at New Belgium. On this page, you'll find some stories which illustrate who we are, and why we do what we do. Our commitment towards sustainability began on day one of New Belgium’s history when environmental stewardship made it into the first draft of the company’s Core Values and Beliefs, and carries through to today. Happy reading!

  • Live Long and Report Stuff

    Did you know that scientists have proven you can live longer if you set goals for yourself? For real, just set some goals, give yourself a reason to get out of bed in the morning, and you’ll live to be at least 106.* Speaking of goals, we set a number of them here at the brewery. Not only do these goals help keep us young and healthy, but they also keep the New Belgium Mothership steered in the right direction. What are these goals, you ask? Well, they run the gamut, covering every area of our operations and values. Some ...

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  • Driving trucks and breaking hearts

    So we just did a photo shoot at the brewery. And this isn’t for your typical tasty beer pic; this photo shoot featured some very handsome men and some very sexy, fuel-efficient vehicles. What’s more, it was done in the name of greenhouse gas reductions. Random yet intriguing, no?! Both the fellas and the wheels in this particular photo shoot happened to be from our Brewery Direct Service (BDS) team, which is the group of New Belgium coworkers who deliver our beer to bars, restaurants & liquor stores all over our hometown turf of Fort Collins. Not only do these ...

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  • Tour de Fat and People for Bikes

    Over Memorial Day weekend, as the country celebrated the unofficial kickoff of summer, we celebrated our very own kickoff of the 2014 Tour de Fat season. The Tour de Fat  is our favorite holiday. It combines the joy of Christmas morning, the costumed creativity of Halloween, the togetherness of Thanksgiving, and the gorgeous weather and freedom of the 4th of July. And what’s more? It does all of this on bikes. If that doesn’t sound festive, then we just don’t know what does. For those of you who are not already acquainted with Tour de Fat, it is our ...

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  • Bluegrass, Blue Skies & Beer

    With warmer weather – and the release of our summer seasonal beer – upon us, we’re getting jazzed about longer days spent outside under blue skies. We’re excited about floating down the river in our rafts, zipping down our favorite single track on our bikes, lazing in our hammocks, telling tall tales around a fire, cooking out, camping out, and chilling out. Arguably one of the best ways to celebrate the season is a good old-fashioned festival. Live music on a gorgeous outdoor stage just seems to shout that summer has indeed arrived. Some long-time friends of ours are the...

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  • Packaging Reduction Goals

    We mentioned back in January that we would be posting packaging goals later this year, and we are happy to report that they are ready for your viewing pleasure. Please check them out! Our packaging goals fall into four general categories. We dive into each in the linked document, but in general we are focused upon Source Reduction, Sustainable Material Selection & Design, Optimizing Efficiency, and Recovery & Recycling Advocacy.  As we looked to the future in setting these objectives, it was pretty enjoyable to take stock of the past and celebrate what we have accomplished & learned on the ...

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  • A Snapshot of our Footprint

    As you may have heard, our #SnapshotWheat Tour is hitting the road this week, travelling the countryside like a modern-day Woody Guthrie. This brings to mind the fact that sometimes our beer also has to trek across the country in order to find its way to your home. Shipping of finished product is one piece of our carbon footprint pie, and that is one pie that we spend a lot of time thinking about. (Imperial Coffee Chocolate Stout pecan pie is probably a close second). Over the years we have worked to measure and manage our carbon footprint. Back in ...

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  • A Few Good Coworkers: The Beer Scouts

    Beer brings people together, and New Belgium coworkers love coming together to drink good beer. We also love coming together to support good causes. We’ve been known to combine the two through philanthropic beer-enjoyment events like Tour de Fat and the Clips Beer and Film Tour, but it just so happens that we also enjoy supporting good causes without a pint in hand. This may or may not stem from the fact that Kim (our CEO and co-founder) comes from a social work background and instilled a spirit in us that the greatest gift we can give is our own ...

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  • A New Year’s Resolution to Slim Down: Packaging Sustainability

    Greetings, and a belated Happy New Year from the sustainability crew here at New Belgium. As 2013 came to a close, we found ourselves toying with an idea we never dreamed that we’d seriously entertain… making a new year’s resolution to lose some weight. What a cliché, right?! In all seriousness, minimizing our environmental impact is a resolution that we are always working toward, and slimming down our packaging is one piece of that puzzle. So starting right now, we’re going to forego dessert (except for a nice glass of Le Terroir) and commit to losing a few tons in ...

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  • New Belgium Brewing Becomes 100% Employee-Owned Company

    New Belgium Brewing is excited to announce that the company’s Employee Stock Ownership Program (ESOP) has purchased the balance of company shares, making it 100% employee-owned. New Belgium, brewer of a wide variety of award-winning beers including Fat Tire Amber Ale, has been a partial ESOP since 2000 with a controlling interest held by co-founder Kim Jordan and her family. This transition will put the company on a path to control their destiny into the foreseeable future. “There are few times in life where you get to make choices that will have multi-generational impact - this is one of those ...

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  • Developing an Internal Electricity Tax

    On January 1, 2013 New Belgium Brewing will redirect money, previously utilized to pay for our participation in the Fort Collins Green Energy Program, to invest in renewable energy and energy efficiency projects directly within our Fort Collins and Asheville breweries.  Fort Collins Utility’s Green Energy Program has been dear to our hearts since we were founding subscribers in 1999, so we are sentimental about parting ways. We came to this decision after much consideration, and feel that it will help us drive sustainability and innovation.  New Belgium is honored to have enjoyed such a fruitful partnership with the City ...

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