Sustainability stories

Thanks for taking the time to familiarize yourself with our approach to business here at New Belgium. On this page, you'll find some stories which illustrate who we are, and why we do what we do. Our commitment towards sustainability began on day one of New Belgium’s history when environmental stewardship made it into the first draft of the company’s Core Values and Beliefs, and carries through to today. Happy reading!

Summer and Skinny Dip!

May 28, 2008

Trees full of leaves. Bike racks full of pedal power. Coolers full of Skinny Dip. Must be summertime at New Belgium. The figure-friendly beer is back and the cause is gaining momentum. As seen in our national advertising campaign, (this is the online version of the ad) water issues are a central theme.
For some, standing up for what you believe in just comes naturally. It√Ęs why activists in Washington and Oregon have spent the past several years advocating for the removal of Condit Dam. 2009 stands to be their victory swim. And, after 95 years, the White Salmon River will also return to its natural state.