Sustainability stories

Thanks for taking the time to familiarize yourself with our approach to business here at New Belgium. On this page, you'll find some stories which illustrate who we are, and why we do what we do. Our commitment towards sustainability began on day one of New Belgium’s history when environmental stewardship made it into the first draft of the company’s Core Values and Beliefs, and carries through to today. Happy reading!

Jeff's Tips for Net Zero Electricity Use

New Belgium founder and brewer extraordinaire, Jeff Lebesch, has been working towards an electric net-zero home for several years. Recently, he presented his tips and findings to the world as part of his work with the Northern Colorado Renewable Energy Society. The coolest part about Jeff’s findings is that they present real solutions that all of us can invest in, especially those who can’t necessarily put a large solar array on their homes. When considering having a home that’s “off the grid” (or even “on the grid” but uses net zero electricity over a year’s time), we tend to think first of renewable energies, which is a great thing.  But remember one of the three R’s is reduce? It tu...
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The Carbon Footprint of a 6-Pack of Fat Tire Amber Ale

At New Belgium, we're not only passionate about great beer, it's also important to us to try to be a role model of sustainable business practices. We're figuring out what that means as we go along. Conducting the Life Cycle Assessment is another chapter in the legacy of environmental stewardship begun by Kim and Jeff 17 years ago. It's a tool to improve not just the sustainability of our company, but of our industry, too. What is a Life Cycle Assessment? The accounting of material and energy flows during each stage of a productâs life and the assessment of associated environmental impacts. Why did we do it? â�¢To decrease our carbon footprint per barrel as we grow â�¢To be accounta...
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Algae notes

Many of you have heard the story of our partnering with Solix Biofuels to develop a new form of algae-based fuel. At this time, Solix's investors recommend that they has build their pilot system adjacent to a coal-burning power facility to maximize CO2 reclamation. This is their preferred model down the road, so it makes good sense to us. We wish them the best in their exciting endeavor. Grow little algae, grow!
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1% For [keeping] The Planet [cool]

Our friends and partners over at 1% For The Planet have created this amazingly cool video/trailer. And we're not just saying that because they mention us in it. (Truth is, we didn't even know they were doing it.) See for yourself below â or for the big and beautiful version that it deserves to be viewed, go here. Takes a minute to download, but so worth it.
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Speaking of CANS

So. You know all the talk about leaching plastics, BPA, Phthalates and other unpleasantries? Well, Fat Tire drinkers do. They are just the highly-involved and educated type to engage in such debates. And we love them for it. Keeps us honest. Which is why we wanted to share this email exchange with the rest of you: Subject: BPA in aluminum can liners? Dear New Belgium Brewery, I recently learned from reading an article in the May 21st, 2008 edition of the Loveland, Colorado newspaper, The Reporter Herald, that you will begin making Fat Tire Amber Ale available in aluminum cans. I applaud your adoption of a more environmentally friendly packaging material, but do the lining of the cans--...
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Be the Brand

Imagine us rubbing shoulders with companies the likes of Clif Bar, method, Fast Company, and KEEN. It was all part of the Sustainable Brands Conference in California. Our very own sustainable brander, Greg Owsley, had himself a spot on the podium. Check out what one attendee had to say: Green Briefs
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Summer and Skinny Dip!

Trees full of leaves. Bike racks full of pedal power. Coolers full of Skinny Dip. Must be summertime at New Belgium. The figure-friendly beer is back and the cause is gaining momentum. As seen in our national advertising campaign, (this is the online version of the ad) water issues are a central theme. For some, standing up for what you believe in just comes naturally. Itâs why activists in Washington and Oregon have spent the past several years advocating for the removal of Condit Dam. 2009 stands to be their victory swim. And, after 95 years, the White Salmon River will also return to its natural state.
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New Belgium part of 1% for the Planet

New Belgium Brewing has become a member of 1% for the Planet! One Percent is an alliance of companies alliance of businesses that donate at least 1% of their annual net revenues to environmental organizations worldwide. You can find out more about it here
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New Belgium on NBC Nightly News

NBC Nightly News recently did a segment on New Belgium's sustainable approach to business. Video (WARNING: hi band FLASH site) NBC's Jennifer London came by with a crew and worked on a story about us. It was a great time, and we thank them for dropping by. Come back and see us anytime!
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