Birthdays: Best celebrated with friends

Please join us as we celebrate 25 years of New Belgium Brewing, the Grand Opening of our new Asheville brewery, and all the friends we’ve made on this wild ride!

The Birthday Bash is going down at our brewery in Asheville, North Carolina. Hosted by Saturday Night Live’s Nasim Pedrad with musical guests Mucca PazzaDark Water Rising, and our award-winning headliners, The Naked and Famous. This day-long celebration will showcase Tour de Fat acts, unique beer offerings, amazing local eats & treats, and some exciting surprises you won’t want to miss. Tickets include 3 complimentary drinks!

Come raise a glass with your old friends and leave with some new ones!

Buy tickets

Issues with Eventbrite button? Click here for tickets.


Doors open at 3 p.m.

Ticket price includes 3 complimentary drinks of your choice as well as other 25th Anniversary Birthday Bash surprises.

Are there ID and/or age requirements?

You betcha! A valid ID is necessary to enjoy tasty libations at this event. Kids under 12 admitted FREE with a ticketed adult.  

What are my transport/parking options getting to the event?

Parking near the site is limited. We encourage you to ride your bike, carpool or find safe alternative forms of transportation for the evening. Please be respectful of our neighbors and friends by parking in designated spaces only.

Here are some options if you are choosing to drive or ride your bike:

  • Bike parking will be available on-site. Car parking will not be available on-site.
  • AB Tech Parking Downtown: 41 Fernihurst Dr. 28801 (large parking deck and spacious lots available)
    • There will also be extremely limited parking on Riverside Dr. (RiverLink lots, across from Cotton Mill Studios, and 14 Riverside Drive, next to 12 Bones, will be the only lots available.)
  • Help us be good neighbors. Please DO NOT park in or along West AVL neighborhood streets.
  • Thank you for parking in designated New Belgium Event Parking areas!

Shuttles: We will be running shuttles from all of our parking options listed above. Shuttle pick-up and drop-off will begin at 3:00pm and will conclude at 11:00 p.m.

End of the Night: If there might be a chance you will be leaving your car overnight, please park at AB Tech only. Thanks for being responsible! 

What can/can't I bring to the event?

Please bring your party pants and a smile. Please leave your dogs and any outside alcohol at home.

Where can I contact the organizer with any questions?