Can it be? A new Tap Handle with folly?!
Yes folks, for the first time in New Belgium's 17-year history, we are introducing a new tap handle.
In typical New Belgium fashion, we took what was important to us and our retail partners, applied non-conventional thinking and conceived a handle unlike anything in the marketplace. Then we found local sources to manufacture and bring the vision to life. Now, where wood, enamel and big bulbous heads reign supreme, we entered a slender, aluminum bike rim that reflects New Belgium – literally.
And while our dedicated sales team, (we so fondly refer to as "Beer Rangers") are more than competent in delivering said handles, the creative folks had to get a piece of the action, too:
Fortunately for our favorite bartenders and restaurant owners, the creatives will go back to our desks now.
Comments
What will be the fate for the old,
What will be the fate for the old, tired handles? In true NBB spirit, will they be recycled? Sold at auction to highest bidders, proceeds to charity?
Or will they end up in some x-file type filing cabinet?
Howsabout one of them there giveaways for most creative use? Or maybe photos of adoptive homes that would take good care of the veterans of draught?
ajb
Aha! We're so glad you asked, Aaron.
Aha! We're so glad you asked, Aaron.
YES - the old handles will be repurposed and given life anew. We are making a concerted effort to get as many as possible back to the Mothership for their second life as everything from collaged chalkboard frames to cabinet handles. I love your idea of most creative use contests! Thanks.
So when will a team be by my house to
So when will a team be by my house to swap out the tap handles in my basement? I haven't been serenaded in so long.
When will these go on sale? Great
When will these go on sale? Great work!
[...] more on New Belgium’s blog. And,
[...] more on New Belgium’s blog. And, of course, there’s a totally watchable [...]
Changing times call for changing tap
Changing times call for changing tap handles! Yes! Why didn't we think of this before? Love the new look. Does this mean you're changing your beer labels soon as well?
[...] first collected in reel sweet
[...] first collected in reel sweet vids vids Added 16 Nov 08 from news.newbelgium.com Flag as inappropriate or [...]
bring it to Georgia beer
bring it to Georgia beer nazis!
Hi Let it go at that, at least once
Hi
Let it go at that, at least once this real.
Yes, I'd like to get a handle
Yes, I'd like to get a handle on one of these handles. When can we buy one, eh?
Could do with a handle, team
Could do with a handle, team A, ahhh, GREAT!
I saw this one last night. I
I saw this one last night. I already miss the old one
Wow, the event seems to draw
Wow, the event seems to draw big attention. Good luck for the team. I am sure they will be able to propose more success in the future. relevant backlinks, Buy Backlinks
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