WHAT IS THE CAR/BIKE TRADE?
It’s when one fortunate soul hands over their car, title and keys
to the Tour de Fat altar in exchange for a bike. Not just any bike,
a New Belgium, fully-loaded, hand-crafted, Fort Collins-built
commuter bike from Black Sheep Bikes. There’s 11 Tour de Fat stops – surely
one near you – and that’s 11 car/bike trade opportunities.
It’s about weaning yourself off the petroleum teat. It’s about
not paying $4.00+ for a gallon of gas. It’s about rediscovering
the cultural thrill of sustainable transportation.

WHO CAN DO IT?
You! (Maybe). By agreeing to trade your polluting car for a new bike
and committing to sparkle-motion, human-powered transport on stage at
Tour de Fat, you become an inspiration to the congregation and beyond.
Your vehicular cleansing is filmed, as are your car-free trials and
triumphs over the following year, causing thousands to idolize your
efforts and begin commuting by bike (we hope).

HOW DO I ENTER IMMEDIATELY?
Email cwinn@newbelgium.com.
Important!
Please put “I wanna trade my car for a bike in (enter city name here)”
in the subject line. and tell us about why you would so blatantly turn you back on car culture. Tell us about your car...your good times and sad. And tell us about your hopes and fears about trying this.

OR

1. Create a video of two minutes or less with your story, desire to
be car-free and the car you will be trading.
2. Upload it to YouTube.com
3. Email the link to your video to: cwinn@newbelgium.com
Remember to put “I wanna trade my car for a bike in (City Name)” in the
subject line.

WHEN DO I KNOW IF I’M THE CHOSEN ONE?
We will contact one lucky car trader in each city prior to each Tour de Fat show. You must attend the Tour de Fat for which you entered and be on stage in the closing ceremony as we drive your
car away to benefit a nonprofit. And, of course, publicly celebrate your outstanding commitment.

Good luck, Enter early and often!