Blog
Be the Brand
Sun, 06/08/2008 - 10:52pm — melImagine us rubbing shoulders with companies the likes of Clif Bar, method, Fast Company, and KEEN. It was all part of the Sustainable Brands Conference in California.
Our very own sustainable brander, Greg Owsley, had himself a spot on the podium.
Check out what one attendee had to say:
Green Briefs
Who will be THE CHOSEN ONE in Chicago?!
Thu, 06/05/2008 - 11:52pm — mel
CHICAGO gets Tour de Fat!
Wed, 06/04/2008 - 1:48am — mel
CHICAGO HERE WE COME JUNE 21!
Tue, 06/03/2008 - 11:46pm — melCHICAGO TOUR DE FAT
Palmer Square Park at the corner of Palmer & Kedzie
9:00am
BIKE CRUISE-ADE REGISTRATION BEGINS
10:00am
BIKE PARADE DEPARTS
11:00am-11:30am
RIDERS RETURN FROM BIKE PARADE, HUNKER DOWN, TAP THE KEGS AND
LET THE REVIVALATION BEGIN
11:00am-11:30am (Revival Stage)
WELCOME ANNOUNCEMENTS, HOUSE RULES, and INTRODUCTIONS
11:30am-12:00pm (Revival Stage)
ACT 1: “SLOW DOWN or THROW DOWN”: Annual Slow Ride Competition
12:00pm-12:20pm
SIDE SHOW #1
12:20pm-1:30pm (Music Stage)
1st BAND: PAPERBIRD
1:30pm-2:00pm (Revival Stage)
ACT 2: “Carpocalypse Now”: Funeral Procession and Interpretive Dance Exorcism and Contest
2:00pm-2:30pm
SIDE SHOW #2:
2:40pm-3:25pm (Music Stage)
2nd BAND: Mucca Pazza
3:30pm-4:00pm (Revival Stage)
ACT 3: “Would you Trade Your Car for a Bike?”
4:00pm Curtain closes
Don't know what to expect? Here's a glimpse of our hometown Tour de Fat and the Reverend Ballyhoo himself:
Summer and Skinny Dip!
Wed, 05/28/2008 - 2:12am — melTrees full of leaves. Bike racks full of pedal power. Coolers full of Skinny Dip. Must be summertime at New Belgium. The figure-friendly beer is back and the cause is gaining momentum. As seen in our national advertising campaign, (this is the online version of the ad) water issues are a central theme.
For some, standing up for what you believe in just comes naturally. It’s why activists in Washington and Oregon have spent the past several years advocating for the removal of Condit Dam. 2009 stands to be their victory swim. And, after 95 years, the White Salmon River will also return to its natural state.
It's Simple Who Loves Our Beer
Tue, 05/13/2008 - 1:12am — melWe had this ad come in for approval. It was for Simple Shoes. Not beer. So why do we need to approve it? Because they made reference to our beer. In fact, they were playing off our good friend's 1% For The Planet campaign, with a highly innovative "1% for (organic) beer campaign."
Props to our print
Thu, 05/08/2008 - 12:24am — mel
THE SURREAL ART OF BREWING
Fri, 04/25/2008 - 1:10am — melDownload PDF version of this article: Tinkerer Large Tinkerer SmallRead more
Team Wonderbike: Bike More video
Thu, 04/24/2008 - 10:25pm — javelinWe made an in-house short film about commuting to work by bike for our Team Wonderbike program. It's making the rounds on the 'ol IntArNETS. Now you can watch it here!Read more
Fat Tire in Cans!
Wed, 04/23/2008 - 1:54am — javelin
