Students: Supply Chain

How has your supply chain grown as your company has grown?

  1. Up until 3-4 years ago, we didn't have a formal Supply Chain department.  Prior to that we had 1 forecaster/scheduler, 1 purchaser, and warehouse personnel.
  2. Now we have a formal group with 13 people.

What is your inventory turn over rate? Is backlog or extra inventory ever a problem?

  1. We typically turn over our finished product in 2-3 weeks.
  2. We produce to order so excess inventory is not typically a problem
  3. Excess inventory is disassembled into its parts and recycled.

Being Green is important to New Belgium. What are some of the ways you implement this?

  1. You can find a majority of our information on sustainability at:  http://www.newbelgium.com/sustainability
  2. Specifically to Supply Chain, we developed Sustainable Purchasing Guidelines in which we include sustainability and green practices when selecting and evaluating our suppliers. 

Do you use distributors? Where? How many? How many states can you find New Belgium in? Different ways of shipping to each locat

  1. Yes, all alcohol in the United States is required to be sold through a 3 tier system, which involves a manufacturer (NBB), a distributor, and a retailer.  
  2. We have 185 current distributors in 26 states.

Who are your suppliers? Longterm? Seasonal?

  1. Our specific supplier information is proprietary to New Belgium.
  2. Our bottles come from Windsor, CO
  3. Our cardboard comes from CO and CA
  4. Malt comes from US, Canada, and Europe
  5. Hops come mostly from the Pacific NW, some from Europe, and a few from NZ.

How does New Belgium manage order fulfillment and getting the product downstream?

  1. Distributors must submit orders with a 3 week leadtime
  2. Orders are processed and entered into our enterprise software
  3. Orders are fulfilled using a warehouse management system, which automatically pushes the order back into our enterprise software for billing
  4. Product is shipped in full loads via refrigerated semi truck to most of our customers.

Do you implement any specific manufacturing flow management techniques? (JIT or lean)

  1. Some materials operate under a JIT/Kanban system.   We have a satellite warehouse, and materials move from supplier to warehouse to production using this method.
  2. On average, we carry 2 weeks of raw material inventory.

How do you approach supplier relationship management/ customer relationship management?

  1. Customer Relationship - on an individual basis, depending on the needs/requirements of the particular customer
  2. Supplier Relationship - depending on the size/scope of the relationship, it varies on a case by case basis.   We do try to be good customers to all of our suppliers (pay within terms, etc).

How does your company handle reverse logistics?

  1. For empty kegs, it is a collaborative effort between our warehouse and our distributors.
  2. For defective material, typically our suppliers will manage the reverse logisitics.

Do you use any forecasting techniques? Which ones?

  1. Historical trend analysis
  2. Rolling forecast
Syndicate content