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IPA Day is August 2nd...

Did you know there is an IPA Day? Well there is. And it's all thanks to Ashley Rouston (The Beer Wench) and Ryan Ross (of the San Diego based, heavy hitting, Karl Strauss). These two beer drinkers felt the IPA needed its very own day, so last year they decided to give it one. And I, for one, couldn't be happier. Coming Thursday, the 2nd of August, 2012 is the 2nd annual International IPA Day! There are lots of things happening for this special day, for the most up to the minute details you should follow #IPADay on Twitter.

And, if you want to celebrate this most-wonderful of days with New Belgium there are three glorious ways:

Firstly, come to the brewery! We are going gaga over IPA Day and things are going to get awesome. There are 4.5 IPAs on tap for the day and we want you to sip them all. We got Ranger, Belgo, Matt's Cascadian Dubbel (a dark, hoppy, Belgian yeast-y bit of wonder), The Alpine Beer Co. Collaboration: Super IPA, and we are tapping some Red Hoptober (the .5 of the count, a hoppy seasonal for fall (though, not quite an IPA)). We will have hops spread about the room and when you find a variety that you like (smells nice) we will serve you up the beer that contains the hop of your choosing. Then pair it with chocolate! And then, your first sample pairing is free! The match the hops to the beer game will  continue through the day and things should be really fun.

And then we're doing a Beer Stream! A Beer Stream is a live streaming event hosted on our Facebook page where anyone (with a FB account) can come join some easy New Belgium personalities talking about our beers. This will be our 4th (or maybe 5th) stream to date and we have covered everything from Shift to Tart Lychee, and (frankly) it's about time we hit the IPA's. On IPA Day the Beer Stream we will be covering Ranger, Belgo and Super IPA. Those easy personalities I was talking about are myself (the Juicebox) and Matty Smooth. Matty is a brewer/know it all around these parts and he is chocked full of beer making knowledge. So, the important details- click on the Beer Stream link on our Facebook wall on Thursday, August 2nd (IPA Day) at 5:00pm MST... 

And then there is a third way to celebrate IPA Day with NBB, and this one is for those folks that can't make it to Fort Collins, nor do they have a Facebook account. The third way is to go out and buy an IPA (maybe a Ranger?) and drink it on Thursday in celebration.

Happy IPA Day

Alright! Break...

-JUICEBOX