Hey Asheville, come take the first tours of our brewery! Come by the Liquid Center, Monday, Aug. 29 – Thursday, Sept. 1 after 11 a.m. to sign up for a day-of tour. Tours, for this limited time, will be booked in person on a first-come, first-served basis, and for that day only. Each tour accommodates up to 25 people, and runs for 90 minutes leaving the Liquid Center on the half hour starting at 11:30 a.m. and ending at 4:30 p.m.
Can’t make it until Labor Day weekend? Starting Friday, September 2 in time for Labor Day weekend, you can book your tour here. New Belgium’s free tours run daily on the half hour and reservations are necessary.
From a Fort Collins, CO basement 25 years ago, with your help, we’ve grown into two-breweries with close to 800 coworkers nationwide. We revived an urban brownfield with a rich history in the process of building our Asheville brewery. Work from regional artists and materials from the site’s history are highlighted along tours, as well as the brewing process and our commitment to sustainability and progressive work place practices- like employee ownership and cool stuff like that.
Here’s a sneak peek of the behind the scenes work with many local artists who have helped us make this place home. Ninety percent of our artist partners have shops or studios within five miles of the brewery. Asheville-based film makers Industrious Productions help share those collaborations here: