Environmental Stewardship is one of our core values and beliefs here at New Belgium. One of the most awesome migrations in the natural world is the annual journey by millions of monarch butterflies from their summer homes across North America to their overwintering sites in central Mexico. Populations of these pollinating butterflies have decline dramatically in the last several years. One of the primary threats to their survival is the loss of milkweed plants-their only food source- across the U.S.
With the help of our partners, we’ve built a pollinator friendly landscape at our Asheville brewery. In August, our Asheville co-workers came out on a Sunday morning and planted 500 milkweed plants – donated by U.S. Fish and Wildlife Service and Monarch Watch - around our brewery. Six weeks after planting, we've found our young milkweed covered in monarch caterpillars! The hungry caterpillars had eaten nearly all the leaves off the plants. Fortunately our friends at UNC-Asheville came to the rescue and donated over 100 more milkweed plants to help feed the caterpillars and we’ve shared a few of the caterpillars with a school or two so students can raise and release them.
Monarch Rescue is an NPO helping to create butterfly habitat and provide education on the plight of the monarch butterfly around Western North Carolina. Monarch Rescue provided us with our own butterfly enclosure so we can watch the transformation from caterpillar to chrysalis to butterfly in our brew house and we help by donating our tips to their organization to support their efforts.
Thanks for supporting us so we can support amazing work like this!