From the blog

New Belgium Brewing, Ben & Jerry’s, and Protect Our Winters Partner to Create “100 Days to Change Our Ways”

Oct 03, 2016
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A few things that go well together: beer, ice cream, and environmental stewardship. It's true! That's why we're once again joining forces with Ben & Jerry's to bring you Chocolate Chip Cookie Dough Ale.

To craft this confection, we dove into our favorite chocolate chip cookie recipes for inspiration, and then whipped hefty doses of chocolate, brown sugar and vanilla into a dough-hued blonde ale base. The result is a full-bodied beer that seduces with a perfect balance of vanilla and chocolate, and finishes with just the right amount of sweetness.

In celebration of our latest collaboration, our two B-Corp companies are teaming with Protect Our Winters (POW) to drink beer, eat ice cream, and create tangible ways to fight climate change just as we did a year ago.

Calling this campaign “100 Days to Change Our Ways”, our three socially minded organizations want the new Administration to make climate change a priority during its first 100 days. To rally support, events will be held in twelve cities across the country with letter writing stations, POW athletes speaking out about the dangers of climate change, raffles, and of course beer and ice cream. 

Visit www.protectourwinters.org/100days to learn more about the campaign and make your voice heard. A “100 Days” action plan will be delivered to the new Administration in January, outlining climate recommendations. A “Lobby Day” in April 2017 to meet with key senators will help determine progress made on the plan and future initiatives.

Hit this link to learn more about the beer — and to sign up for stock alerts — before it hits shelves.