Go Panthers!

Now that we have your attention, just wanted to give you guys a little update. We’re test brewing now and aiming for Asheville brewed beer this spring. That said, we’re really focused on quality and consistency and we’ll take the time we need to get it just right. But we’re so ready for it. Check out our Citradelic label, it already says Fort Collins, CO and Asheville, NC! We are also working with our construction and artist partners to finish up the Liquid Center and Brew house, installing art pieces in anticipation of having a pint with you this Spring! Right now, it’s looking like you’ll be able to come have a pint in the Liquid Center by April. Our construction partners are moving as fa...
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Brownfield to Brewery: Artists respond to transition of place

When we went looking for an east coast home back in 2009, one thing that was a little unusual about our search was that we were seeking a brownfield site or a site that needed to be improved as part of our development process. In 2012, we purchased 18 acres along the west bank of the French Broad River in Asheville’s River District and remediated the brownfield to build our east coast home and address the environmental wellness of the place. WNC Livestock Market circ: 1970 (courtesy: UNC-A Archives) (L) and same site circ. 2013 prior to New Belgium construction (LEAP Aerial Photography) We worked with Old Town Salvage Company and DH Griffin to deconstruct and salvage the old reusable m...
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Happy New Year, what a year!

Happy holidays and nearly New Year to you and yours! The last 3 years have been a marathon with literally thousands of people and hundreds of partners getting this brewery, Liquid Center and Distribution Center up and running. Guys, we are getting so close to Asheville-brewed beer and we are so grateful!  It's getting steamy up in here! We are test brewing and aiming for saleable Asheville-brewed beer in early 2016. We’ll open our Liquid Center (tasting room) by the end of February with a special Asheville opening weekend in early April. In April, you’ll also be able to sign up online for a tour of our Asheville brewery. We’ll host a grand opening and 25th anniversary celebration in Aug...
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Ben & Jerry’s and New Belgium Polish off a Pint for POW

If there’s one thing that socially responsible B Corp businesses have learned, it’s that we can’t go at it alone. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre. Collectively committed to making a better impact in our global communities, we proudly introduce Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall. Our partnered beer, Salted Caramel Brownie Brown Ale, hits markets in the next couple of weeks. A portion of the proceeds from the ice cream and the beer will benefit environmental non-profit, Prote...
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Footbridges Arrival: Oct. 20, 2015

Two footbridges will span Penland Creek (photo below), a stream revitalized by the City of Asheville and partners, that bisects our site. When you come to take a tour of the brewery, you’ll come into the Liquid Center and then these footbridges will lead you to where the magic happens. First, we need to get the bridges here. Bringing these large structures in requires police escort and DOT approval. We just received these approvals and apologize for the late notice. The two bridges will arrive around 7 p.m. tonight on 2 oversized flat bed trucks. They will come in I-240 W, to Exit 2 (Haywood Road), turning left onto Haywood, continuing around Beechum’s Curve and down Haywood Road, making a...
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History of Place: Craven Street, Asheville, NC

What do an aerialist, a cow and a radiator have in common? Our east coast brewery along the French Broad River in Asheville is an 18 acre brownfield site with a rich history. In September at Clips, we debuted the first of a series of films about our new home in Asheville. History of Place showcases the history of Craven Street and features some awesome local folks. These films are being made by Asheville’s very own, Industrious Productions. Honored to be here and excited to have you to our new home next Spring. Keep an eye out for more from this series as we open, enjoy!
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Save the Dates: We're Opening Asheville

Next year, 2016, is a big year here at New Belgium. It marks an amazing quarter century of building relationships, dialing in craft beer quality and growing our business. We’re so honored to be part of the craft beer movement and so many communities. And, hey, thanks Asheville for your support as we’ve turned a brownfield into a brewery. With your help, we’ve been able to build an east coast home in Asheville, N.C. Countless partners and coworkers and hundreds of thousands of hours have gone into building our east coast distribution center, brewery and Liquid Center. We’re building our Asheville team and our culture is evolving around on our New Belgium values. And, frankly, we can’t wait ...
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Clips Raises $12,890 for Asheville on Bikes

New Belgium Brewing’s Clips Beer & Film Tour raised $12,890 for local nonprofit Asheville on Bikes, up 125 percent from last year. About 1,500 people came out to sample beers and enjoy films on the Roger McGuire Green of Pack Square Park. Special thanks to all the volunteers who made this happen! Photo: MPA Productions “Once again, Clips Beer & Film Tour was a huge success on several levels,” said Mike Sule, director of Asheville on Bikes. “This year’s crowd was huge! It’s a thrill to see the community rally behind Clips to support Asheville on Bikes and between the New Belgium crew, Asheville on Bikes volunteers and our local attendees, this is precisely the kind of teamwork that will a...
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Clips Beer & Film Festival in Asheville

What are you up to Friday night? Interested in an outdoor film and beer event that's free to attend aaaand if you do buy a beer the proceeds will go to one of your favorite local NPOs? Well, then come on! Clips is New Belgium’s beer and film festival that provides a fun interactive way for us to give back to communities where we brew and sell our beer, beyond our grant program. FUNDRAISING and FUN - Asheville on Bikes is our Clips partner in Asheville. 100% of beer sales benefit local nonprofits working to improve communities nationwide. Clips has raised more than $620,000 for local nonprofits. More than $45,000 in North Carolina alone! Asheville GreenWorks is our sustainability partner...
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August 2015: Asheville Brewery Update

Hey there, come out and see us at CLIPS Beer & Film Festival on Friday night, September 4, which benefits Asheville on Bikes. Asheville GreenWorks is our sustainability partner, diverting waste from landfills and Gypsy Queen Cuisine, Avery's Hot Dogs and Belly Up Truck will be serving up good eats! We'll showcase a special Asheville film just for you! Asheville Liquid Center (tasting room) - opening Spring 2016 HAPPENING NOW Work continues on our Liquid Center. The roof is going on and walls are shaping the space. The radiant floors went in a couple months back. We’re grading the truck court to prepare for concrete later this week and into next. Work on the inside of the brewery contin...
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Shuttle Truck Traffic Cut in Half on Haywood Rd.

While Haywood Road is our approved truck route, we agree that it is not the preferred truck route and over the last 10 months, we’ve been working with partners to consider other routes. Once RADTIP* is complete, the infrastructure will be in place for the majority of our trucks to use Riverside Drive north. Until then, we’ve found a way to keep half of our shuttle trucks off of Haywood Road. “The community’s collective voice and willingness of neighborhood leaders and City staff to engage in this exploration is what enabled this solution,” says Jay Richardson, New Belgium Asheville General Manager. “The dialogue and engagement around this process and relationships that have developed are w...
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Build-a-Brewery: 1 million moving parts

We’re about 75% done with the brewery building and will be brewing beer in Asheville by the end of 2015, opening in early 2016. So far in that process, we estimate there are approximately 1,245,675,001 moving parts and people necessary to build a 127,000 SF brewery and 6,000 SF Liquid Center in an 18 acre site…you know, give or take. Our contractor Adolfson & Peterson Construction knows each of those parts and people down to the detail. We met up with Jared Wheatley, Assistant Project Manager with A&P to hear about what keeps the brewery and Liquid Center (LC) on track. What is A&P’s role in the New Belgium Brewery project? A&P is the general contractor with a scope of work that include...
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Build-a-Brewery: Salvaged Materials, Memories of Place

Rather than send materials to a landfill, we worked with Old Town Salvage Company and DH Griffin to salvage the old and perfectly reusable materials from the former WNC Livestock Market that was on our 91 Craven Street site in Asheville. What we didn’t salvage, we tried to recycle and we estimate about 97% landfill diversion rate. We plan to use about 60% of those materials as we finish out our brewery and Liquid Center – brewing by the end of 2015 and slated to open in early 2016. Built in the early 1950s on the west bank of the French Broad River, the WNC Livestock Market was a lively place to gather on Thursdays, according to historians and neighbors who were part of the excitement. Cat...
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Asheville Beer Guy on Asheville and Beer, of course!

Gregg Allman is not Tony Kiss fan*, and Richard Manuel gave one of his last interviews to Tony in 1986. Over a Witbier at the Wedge last month, Tony, Tim Schaller and I tripped down memory lane of Asheville music and beer. Tony is a native of Kingsport, TN and worked there before working as a police reporter in South Carolina and then moving to Asheville to work as an entertainment reporter for the Asheville Citizen Times in 1984. When he arrived, he found a young music scene and infantile beer scene to fill his articles as the Entertainment writer. The topics of those articles centered on places like: Bean Streets Coffee, Cinematique, Green Room (poetry room), Be Here Now and Asheville...
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July 2015: Asheville Brewery Update

We are on track with construction and are about 75% complete with the brewery building! We are still working on the Liquid Center (tasting room) and exterior spaces and still on track to be brewing by the end of 2015 and hosting you for a beer in Asheville in early 2016. HAPPENING NOW Our mechanical and electrical is being finalized. Brewery IT is being installed, packaging and bottling piping is being completed and pipe work is being installed. Windows are going in. These installations will continue through August when we start commissioning the brewery. Commissioning is where we test every valve and pipe, lever and seal to make sure it works the way need it to and will take a couple mo...
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Brewing for Greenways: Get your greenway on, Asheville

BREWING FOR GREENWAYS Much like the brewing community enjoys a good collaboration, putting greenway plans into place takes partnerships. Our friends at Highland Brewing Company hosted us to brew Footpath, a Belgian Session Ale, and $2 of every pint sold will go to Friends of Connect Buncombe, a non-profit developing a greenway network across Buncombe County. The greenway connector beer will be tapped at 4:00 p.m. at Highland on Friday, June 26, 2015 and the brewers will be hanging out from about 6-6:30 p.m. Catalyzed by Highland Brewing Company and New Belgium Brewing in 2015, Brewing for Greenways is an on-going, multi-brewery effort to raise money and awareness for the planned public ...
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Build-a-Brewery: Cold Beer, Warm Feet

This month we poured the concrete floors in the Asheville Liquid Center, and while it may look like any concrete floor, embedded in it is approximately 4,000 feet of ½ inch PEX tubing, installed by Asheville-based renewable energy company Sundance Power Systems. Laid out in carefully calculated looping pathways to ensure even heat distribution, this network of tubing is part of a hydronic radiant floor heating system. Come late fall and cooler temperatures, hot water will be pumped and circulated through this tubing, and the floor will essentially become one large radiator, warming the surface of objects in the space as well as the air itself. This even heat provides great comfort, but rad...
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Let Your Life Speak

Asheville’s no stranger to values-based businesses. With guidance and engagement from BCorp’s non-profit arm, BLab, Asheville is developing into quite the hub for values-based business practice and education. Grassroots groups of businesses and thought leaders are hosting regular lunches and quarterly gatherings at New Mountain AVL and events like the Authentic Communities Summit are starting to pop up to share best practices. A social worker with a Quaker upbringing, Kim Jordan, our founder and CEO, grew New Belgium with a social justice foundation and knew that business could do more than make a profit. That commitment to being a force for good in the world has evolved into being part o...
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Partnerships and Bicycles

May is bicycle month as designated by the League of American Bicyclists and communities across the country are celebrating. At New Belgium, we celebrate the bicycle (and the joy it brings) any opportunity we get!  TOUR DE FAT- Over the last 15 years, we have raised nearly $4 million for bicycle non-profits across the country with our bicycle fun and advocacy event Tour de Fat, coming to a city near you! That money goes straight to work in the communities those NPOs serve. In North Carolina, BikeWalk NC, our primary NPO partner, hired their first Executive Director and hosted the state’s second annual North Carolina Bicycle Summit. Through our “Car for Bike Trade” Program, we have replaced...
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Asheville Distribution Center

We've reached another exciting milestone in Asheville! Our Asheville Distribution Center construction is complete. We’ll start shipping beer to the eastern US from the Asheville Distribution Center by the end of 2015. Check out a cool photo slideshow from our friends at Mountain Xpress Photo by Michael Oppenheim Photography Built in partnership with ARCO National Construction – Beverage Group and Finkle + Williams Architecture, the 141,000 SF warehouse includes 88,000 SF of refrigerated space, enough to hold 12,000,000 bottles and cans (stacked end to end would run the length of the Colorado River), 50,000 full kegs of beer and 9,000 SF of outside covered storage area, enough to hold ...
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