Ben & Jerry’s and New Belgium Polish off a Pint for POW

If there’s one thing that socially responsible B Corp businesses have learned, it’s that we can’t go at it alone. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre. Collectively committed to making a better impact in our global communities, we proudly introduce Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall. Our partnered beer, Salted Caramel Brownie Brown Ale, hits markets in the next couple of weeks. A portion of the proceeds from the ice cream and the beer will benefit environmental non-profit, Prote...
Full story

History of Place: Craven Street, Asheville, NC

What do an aerialist, a cow and a radiator have in common? Our east coast brewery along the French Broad River in Asheville is an 18 acre brownfield site with a rich history. In September at Clips, we debuted the first of a series of films about our new home in Asheville. History of Place showcases the history of Craven Street and features some awesome local folks. These films are being made by Asheville’s very own, Industrious Productions. Honored to be here and excited to have you to our new home next Spring. Keep an eye out for more from this series as we open, enjoy!
Full story

Clips Raises $12,890 for Asheville on Bikes

New Belgium Brewing’s Clips Beer & Film Tour raised $12,890 for local nonprofit Asheville on Bikes, up 125 percent from last year. About 1,500 people came out to sample beers and enjoy films on the Roger McGuire Green of Pack Square Park. Special thanks to all the volunteers who made this happen! Photo: MPA Productions “Once again, Clips Beer & Film Tour was a huge success on several levels,” said Mike Sule, director of Asheville on Bikes. “This year’s crowd was huge! It’s a thrill to see the community rally behind Clips to support Asheville on Bikes and between the New Belgium crew, Asheville on Bikes volunteers and our local attendees, this is precisely the kind of teamwork that will a...
Full story

Build-a-Brewery: 1 million moving parts

We’re about 75% done with the brewery building and will be brewing beer in Asheville by the end of 2015, opening in early 2016. So far in that process, we estimate there are approximately 1,245,675,001 moving parts and people necessary to build a 127,000 SF brewery and 6,000 SF Liquid Center in an 18 acre site…you know, give or take. Our contractor Adolfson & Peterson Construction knows each of those parts and people down to the detail. We met up with Jared Wheatley, Assistant Project Manager with A&P to hear about what keeps the brewery and Liquid Center (LC) on track. What is A&P’s role in the New Belgium Brewery project? A&P is the general contractor with a scope of work that include...
Full story

Build-a-Brewery: Salvaged Materials, Memories of Place

Rather than send materials to a landfill, we worked with Old Town Salvage Company and DH Griffin to salvage the old and perfectly reusable materials from the former WNC Livestock Market that was on our 91 Craven Street site in Asheville. What we didn’t salvage, we tried to recycle and we estimate about 97% landfill diversion rate. We plan to use about 60% of those materials as we finish out our brewery and Liquid Center – brewing by the end of 2015 and slated to open in early 2016. Built in the early 1950s on the west bank of the French Broad River, the WNC Livestock Market was a lively place to gather on Thursdays, according to historians and neighbors who were part of the excitement. Cat...
Full story

Asheville Beer Guy on Asheville and Beer, of course!

Gregg Allman is not Tony Kiss fan*, and Richard Manuel gave one of his last interviews to Tony in 1986. Over a Witbier at the Wedge last month, Tony, Tim Schaller and I tripped down memory lane of Asheville music and beer. Tony is a native of Kingsport, TN and worked there before working as a police reporter in South Carolina and then moving to Asheville to work as an entertainment reporter for the Asheville Citizen Times in 1984. When he arrived, he found a young music scene and infantile beer scene to fill his articles as the Entertainment writer. The topics of those articles centered on places like: Bean Streets Coffee, Cinematique, Green Room (poetry room), Be Here Now and Asheville...
Full story

Brewing for Greenways: Get your greenway on, Asheville

BREWING FOR GREENWAYS Much like the brewing community enjoys a good collaboration, putting greenway plans into place takes partnerships. Our friends at Highland Brewing Company hosted us to brew Footpath, a Belgian Session Ale, and $2 of every pint sold will go to Friends of Connect Buncombe, a non-profit developing a greenway network across Buncombe County. The greenway connector beer will be tapped at 4:00 p.m. at Highland on Friday, June 26, 2015 and the brewers will be hanging out from about 6-6:30 p.m. Catalyzed by Highland Brewing Company and New Belgium Brewing in 2015, Brewing for Greenways is an on-going, multi-brewery effort to raise money and awareness for the planned public ...
Full story

Build-a-Brewery: Cold Beer, Warm Feet

This month we poured the concrete floors in the Asheville Liquid Center, and while it may look like any concrete floor, embedded in it is approximately 4,000 feet of ½ inch PEX tubing, installed by Asheville-based renewable energy company Sundance Power Systems. Laid out in carefully calculated looping pathways to ensure even heat distribution, this network of tubing is part of a hydronic radiant floor heating system. Come late fall and cooler temperatures, hot water will be pumped and circulated through this tubing, and the floor will essentially become one large radiator, warming the surface of objects in the space as well as the air itself. This even heat provides great comfort, but rad...
Full story

Partnerships and Bicycles

May is bicycle month as designated by the League of American Bicyclists and communities across the country are celebrating. At New Belgium, we celebrate the bicycle (and the joy it brings) any opportunity we get!  TOUR DE FAT- Over the last 15 years, we have raised nearly $4 million for bicycle non-profits across the country with our bicycle fun and advocacy event Tour de Fat, coming to a city near you! That money goes straight to work in the communities those NPOs serve. In North Carolina, BikeWalk NC, our primary NPO partner, hired their first Executive Director and hosted the state’s second annual North Carolina Bicycle Summit. Through our “Car for Bike Trade” Program, we have replaced...
Full story

Asheville Distribution Center

We've reached another exciting milestone in Asheville! Our Asheville Distribution Center construction is complete. We’ll start shipping beer to the eastern US from the Asheville Distribution Center by the end of 2015. Check out a cool photo slideshow from our friends at Mountain Xpress Photo by Michael Oppenheim Photography Built in partnership with ARCO National Construction – Beverage Group and Finkle + Williams Architecture, the 141,000 SF warehouse includes 88,000 SF of refrigerated space, enough to hold 12,000,000 bottles and cans (stacked end to end would run the length of the Colorado River), 50,000 full kegs of beer and 9,000 SF of outside covered storage area, enough to hold ...
Full story

Partner: Industrious Productions (sweet film makers)

We’re working with some cool Asheville cats to document the building of our Asheville brewery - Rod, Francine, and Adams from Industrious Productions. Industrious Productions has worked with some amazing clients, including American Express’s Open Forum, Leaf International, and The Biltmore to name a few.  They’ll be helping us tell the story of building a brewery, the history of the area, and all the partnerships, challenges and successes that are part of that process. In the 4 years since they formed Industrious Productions, they’ve have had assignments that have taken them from Point Hope, Alaska to the Copper Canyons of Mexico.  They are currently also working on independent feature d...
Full story

Wicked Weed Beer Collab: Tapping March 8 in Asheville

We teamed up with Wicked Weed Brewing to brew a collaboration beer in Fort Collins last fall. A limited amount of the collaboration beer –a Brettanomyces IPA or Brett IPA– has made it to the east coast.  The east coast tapping will occur at Wicked Weed’s Brewpub downstairs taproom at 91 Biltmore Ave. with representatives from both breweries on Saturday, March 8 at 3:00 p.m. Wicked Weed owners and brothers, Luke and Walt Dickinson, jumped at the opportunity to collaborate with our brewer, Matty Gilliland after meeting at a beer dinner hosted at Wicked Weed’s brewpub.  And, we jumped at the opportunity to work with them! Last September 2013, the Dickinson’s came to Fort Collins to brew a 1...
Full story

Partner: Asheville on Bikes + Bike Love baby

We’ve been working with Asheville On Bikes since 2010 through Clips of Faith.  AOB is a non-profit advocacy organization advancing bicycle culture in Asheville, NC. Their work, along with other strong organizations and advocates, and public and private partnerships (like ours!) is steadily making cycling in Asheville safer and more available.  On February 22, AOB is hosting one of their largest fundraisers of the year, Bike Love (and we're a proud sponsor).  There’s music -Jamar Woods & the Broken Spokes and DJ Marley Carroll - and fun, but also dynamic, quick information sessions to learn about how and why it’s important to support bicycle culture in our community.  Presenters with have ...
Full story

Riverbend Malt House + New Belgium Brewing Collaborate

Riverbend Malt House (L) and Bryan Simpson (New Belgium) and Brian Simpson (Riverbend) hang out We recently had a chance to visit Riverbend Malt House in Asheville and hang out with Brian and Craig – awesome good times! When we returned to Fort Collins, we reached out to Matty Smooth who develops beers for our Hop Kitchen series to learn more about our pending collaboration with Riverbend. Here’s how it all came together in Matty’s words: So, I heard of these guys during Asheville Beer Week last year. We set up a visit and were pretty blown away by their “lil” operation. They were doing batches of 1000 lbs at a time, floor malting (a practice nearly lost to antiquity), and doing everyth...
Full story

Partner: Asheville On Bikes, Clips Partner Since 2010

By: Mike Sule, Director of Asheville On Bikes Clips: Beer and Film Tour returns to Pack Place Park Friday September 6, from 7 p.m. to 10 p.m.  Clips is a beer-toting, films-traveling, nonprofit-benefiting show that travels to 21 cities coast to coast.  Clips has been making a stop in Asheville and partnering with us since 2010, raising more than $15,000 for AOB. Three of our favorite things converge at this awesome annual event put on by New Belgium Brewing and Asheville On Bikes! Enjoy great beer, interesting films and celebrate bike love. Ride your city, corral your bicycle, and show your love for advancing  Asheville’s bicycle culture and infrastructure. AOB Volunteer Beer Gypsy's a...
Full story

Cycle to Farm (you thought we were going to say Beer!)

Cycle to Farm is a bike ride with stops at well, yes, local farms!  Really, it’s a series of bicycle rides that encourage cycling and support local food, local farms and a variety of charitable causes.  CTF-Black Mountain takes place Saturday, July 20. CTF began in 2012 with a metric century ride (that’s 63 miles) in Black Mountain, NC, and this year includes multiple locations and ride difficulties.  Cyclists stop at farms, taste foods, take a break and purchase items along the way.  The event culminates with a fun party, celebrating cycling, local food and craft beer. We partnered with CTF during their inaugural ride in 2012, and are proud to be back in the saddle this year for the CTF...
Full story

City of AVL: Flooding causing road closures

We are sharing the City of Asheville's update regarding flooding and road closures. Photo of Amboy Road at French Broad River Park by Zen Sutherland. Flood waters force road closures ASHEVILLE – High river levels have impacted several roadways, making them impassable to vehicle traffic. To ensure the public’s safety, the City of Asheville has barricaded certain roadways along the French Broad and Swannanoa Rivers and detoured traffic onto alternate routes. The following roads are currently closed to traffic: Lyman Street near Riverside Drive (at 12 Bones). Riverside Drive under the train trestle from Hillside Drive to Amboy Road. Sections of Amboy Road. Azalea Road east at the ...
Full story

Asheville Equipment Partners Chosen

We have chosen our vendors to supply brewing process and packaging equipment for our Asheville facility. Brewhouse, cold block, filtration and finishing systems will come from GEA Brewing Systems GmbH. All fermentation and storage vessels will come from Ziemann International GmbH. Kuenzel Maschinenbau GmbH will supply the malt storage and handling systems. Albert Handtmann Armaturenfabrik & Co GmbH will supply the process equipment for fermentation and yeast cellars. The bottle line will be supplied by KHS-USA. “It was a difficult decision with so many qualified suppliers so we went with those who could best fulfill our needs, and we couldn’t be more excited about where we’ve landed,” sai...
Full story