The site remediation and building process will be challenging for the community, and we will do our best to keep information available. Truck traffic
will increase and there will be noise and dirt. We have limited our
hours of operation, we will abide by all City noise ordinances, and
we’ll take care to keep the process as efficient as possible. The
Craven Street Improvements happening around the brewery are a City of
Asheville project, and information below guides you to the proper
contacts. We thank you for your patience and understanding during this time.
**Subscribe to our Online Site Updates to receive updates in your email inbox.**
Your question may be answered in our FAQs.
NewBelgiumAsheville Facebook page
Toll-free Site Updates 1-888-598-9552
General or Non-Emergency Site Question Email AshevilleBrewery@NewBelgium.com we review them weekly and distribute them appropriately, so your question or comment gets into the right hands.
Site Emergency Call 911
CRAVEN STREET QUESTION or CONCERN
Sign up for the City of Asheville Citizen Alert System
Or call 2-1-1 and ask to receive the City’s Delta Alerts via phone
McCray Coates, Craven Street Project Manager: 828-259-5966 from the City of Asheville
Marsha Stickford, Neighborhood Liaison 828-259-5506
Craven Street Improvement Page (City of Asheville)
Thanks for your interest! There are many ways to keep up with what’s going on:
***SUBSCRIBE TO RECEIVE UPDATES IN YOUR EMAIL***
ON-LINE INFORMATION CHANNELS
New Belgium Asheville Website (hint, you're here, bookmark it :)
The website includes:
Site Stories + Updates If you want site updates, this is where you'll find them.
Frequently Asked Questions These
questions are pulled from meetings with community leaders, as well as
when we see duplicate questions coming through
AshevilleBrewery@NewBelgium.com. Some questions we don't have the
answers to yet, but will provide updates as available.
New Belgium Asheville Facebook Are
you on Facebook? We use this page to provide a heads up when new info
is available on this website as well as recognize our partners.
Leaders’ Roundtable The
Leaders' Roundtable is a coalition of mission-based neighborhood and
business associations-adjacent to the site- with leaders who represent a
collective community voice. We have been meeting regularly since July
2012 to work to work through challenges and share information, and the
organizations provide information and gather feedback from their
members. The Leaders' Roundtable minutes and partners are publicly published under the FAQ section of this website under "Stay Informed."
we have updates, we share them with news media and respond when they
request interviews, so you may also find information through local media
OFF-LINE INFORMATION CHANNELS
Toll free number 1-888-598-9552 We
record updates that include basic information, as we want the
information to remain accurate over a period of time, and the dynamic
nature of the project does have things changing.
In January 2013 we mailed an update letter to businesses and residents
within one mile of the site, about 4,000 addresses. Additional letters
will be mailed as major construction milestones are approaching, such as
Open House In addition to a July 2012 open house at the Civic Center, we hosted a West Asheville Open House at Isis Restaurant + Music Hall
(thanks Isis!) with our community and building partners. While our
intent was to share information with the community, it was a challenge
because the turnout was so large, despite our tempered outreach efforts
focused on the neighborhood. Since then, we have been attending
neighborhood and business association meetings, as possible and invited,
to share information in smaller groups.
Seasonal Posters We
hang seasonal posters at public locations around WAVL that include
basic information, as we want the information to remain accurate and the
dynamic nature of the project does have things changing.
Contact Postcards We handed out about 2,000
contact postcards in WAVL between March and June 2013. More will be
available prior to groundbreaking.
I'M A NEIGHBOR, HOW CAN I GET IN TOUCH?
Thanks for your interest! The best way we've found to meet people is to attend community meetings. If
you're a neighbor and interested in talking with us at your next
meeting, please contact your neighborhood or business association
leaders and request they get in touch to find a time to get together.
is reviewed weekly and sent to the appropriate contacts. For those
questions that are asked repeatedly such as hiring timeline, we create
an FAQ. Please review the FAQs before
emailing to see if your question is already answered. Right now we are
prioritizing construction and construction communications, and will
provide information as it is available.
Get in touch with your association leaders if you have specific questions you'd like them to bring to the table:
River Arts District Artists, River Arts District Business Association, West Asheville Business Association, Green Opportunities, East West Asheville Neighborhood Association, Southside Community Advisory Board, WECAN, Hall Fletcher Neighborhood Association, Asheville Riverfront Redevelopment Coalition, Livingston Neighborhood, HACA Residents Council, Asheville on Bikes
Here are summaries from our past Leaders' Roundtable meetings (posted within 7-10 of each meeting):
2012: July 27, 2012 September 27, 2012 November 1, 2012 November 29, 2012
2013: January 3, 2013 April 8, 2013 May 28, 2013 August 8, 2013 October 22, 2013
If you’d like to form a neighborhood association or find out if there is one available in your area, please contact Marsha Stickford from the City of Asheville. firstname.lastname@example.org
Estimated Project Schedule:
Subscribe to our site updates here.
These posters are intended to be printed and physically hung around the community seasonally at locations within one mile of the site.
The information is intentionally general, as site updates and changes happen weekly, if not daily, and we want the information on the posters to remain relevant throughout each season. For the most up-to-date information, please call our site information 800 number 888-598-9552 or, better yet, take a look at the Site Stories page.
Winter 2013 - coming soon
December 1, 2012 Printable Poster with Updates
October 1, 2012
(Hint: right click on link and 'open in new tab'.)
UPDATE: With our capacity decreasing from 750,000 to 500,000 barrels, the number of trucks transporting product to the distribution center will be lower than these numbers originally projected. While the Riverside Drive route is not currently usable for trucks, we are looking into shorter trucks which will allow us to use Riverside Drive once the Craven Street/Riverside intersection is adjusted through RADTIP. City Council has prioritized that intersection through RADTIP.
Previous Numbers (capacity 700,000 barrels)
During our first year, 2016, we'll be ramping up production and anticipate 25-35 trucks a week, or 5-7 per day, going to the brewery Monday through Friday during regular business hours, with all of those also coming back out from the brewery. As we reach full build-out, with our adjusted capacity, we anticipate fewer trucks than initially stated in this chart below.
For the last year, we have been coordinating with neighborhood and business associations regularly to hear the collective voice of the neighborhood, and communicate with our neighbors. At their suggestion, we will contact mapping programs to do our best to ensure that GPS systems route vehicles down Haywood and Craven, rather than residential streets.
The City of Asheville is working on Craven Street improvements. NC DOT is working on Haywood Road infrastructure.
The City of Asheville and the North Carolina Department of Transportation (DOT) are responsible for working on the roads to accommodate increased vehicle, pedestrian, and bicycle traffic in West Asheville. Click here for the proposed primary and secondary New Belgium truck routes.
The NC DOT will work on Haywood Road from 240 to Beechum’s Curve and down to Craven Street.
The City of Asheville is working on Craven Street and 5 Points Intersection at Clingman and Roberts Streets, including new sidewalks. The City is also installing the greenway on New Belgium's site along the French Broad River that will connect Craven St. and Haywood Rd. The river greenway will be public, and operate under the normal park ordinance hours of dawn til dusk. It will be managed, maintained, and operated separate of New Belgium by the City. Contact Craven Street Improvements Project Manager, McCray Coates with questions about these improvements.
Craven Street, as well as several local intersections, will be improved and widened using an easement onto the New Belgium property to accommodate truck traffic as a part of the City of Asheville's proposed infrastructure improvements. Bike lanes and sidewalks will be included as a part of the Craven Street improvements by the City of Asheville.
Craven Street Improvements Plan and cross-section.
New Belgium will be hiring about 50 jobs in the first year. We'll start in mid 2015 and continue as we ramp up through end of 2015. We will put the jobs out through the community channels we are developing with neighborhood and business associations and our website. We'll likely hire up to about 140 jobs at full build out between the tasting room, brew house and distribution center. We'll be working with AB-Tech to develop training programs for some of these positions.
Please review guidelines and submit an application for any sponsorship + event requests.
*We need 60 days to review your request, and we do our best to get back with you within a few weeks.*
EVENTS and PRODUCT DONATIONS We need 60 days to review your request, and we do our best to get back with you within a few weeks. Eventing is a huge part of the way we reach out and have fun with all
our friends and fans. Some of the most interesting people we meet are
through our Event Sponsorships.... these are local events in your town
or 'burg that New Belgium helps drive up interest by donating beer,
schwag or other tangible items in order to help raise awareness and
GRANTS We have an Environmental Stewardship Grants Program to serve and connect with the communities where we sell our beer. Our goal is to improve the health of the planet and inspire others to joyously embrace sustainable choices. We give away $1 for every barrel of beer we produce, which means in 2012, we donated over $700,000 to programs in 29 states. Building the Asheville brewery will allow us to support more projects in the future, so thank you for bearing with us through this building process to make that happen! Grants have guidelines and deadlines, so please take a look and let us know how we can work together to support great things.
Here is a list of organizations we supported in 2011 to give you an idea of the types of projects and non-profits we support. Event sponsorship and product donation guidelines and submittals are found here.
Yes, there will be an odor when we mash in. It smells like grain cooking (it is grains cooking). So yes, we are sure there will be an odor from the brewery regardless of the terrain and natural weather patterns near our brewery site.
We received some neighbor complaints about smell in Fort Collins during a time when we were running some tests on the biodigesters in our process water treatment facility. We had to let it run high to effectively run the test. Once the test was complete, the smell went away. Otherwise, we get little to no feedback regarding odors at the brewery. Unlike Fort Collins, in Asheville, there will be no open air biodigesters on site, so there will not be any smell from that process.
What are biodigesters?
Bradley Barrett of Old World Architectural & Salvage Co. created a thorough inventory of all reusable materials on the site. Our design team and architects are figuring out what we're going to reuse in our buildings--certainly some of the steel trusses, metal siding, and old wood. The remaining materials that are worth salvaging we're going to offer to the community. Read more about what Bradley's up to.
Architect: Perkins + Will (Charlotte, NC)
Environmental Consultant: Hart & Hickman (Charlotte, NC)
Landscape Architect: Cole Jenest & Stone (Charlotte, NC), Russell + Mills Studios (Fort Collins, CO)
Civil Engineering: Cole Jenest & Stone (Charlotte, NC), Mattern & Craig (Asheville, NC)
Geotechnical: ECS Limited (Asheville, NC)
Surveying: Ed Holmes & Associates (Asheville, NC)
Material Reuse: Old World Architectural Salvage (Asheville, NC)
WNC Communications Liaison: Pollinate Collaborations (Asheville, NC)
We support living and working in active, involved communities like Asheville. There is a City review process for developments like our brewery in the City of Asheville. We asked the city for clarity on each of these meetings and processes, as relevant to the neighbors and community, and would like to share them with you here. You can see where you can provide input, express concerns, voice support, and get involved in this process.
Additional information can also be obtained by contacting the City of Asheville Planning and Development Department at (828) 259-5831.
RIVER DISTRICT DESIGN REVIEW COMMITTEE (RDDRC)
Board Room, Asheville Savings Bank, 11 Church Street in downtown Asheville
Following the initial Technical Review, the next step in the review process is for the project team to meet with the advisory board appointed by City Council to promote higher quality design for projects in the riverfront. The RDDRC members use The River District Design Guidelines to evaluate and comment upon the project’s alignment with community design goals that support continuing economic development and increased vitality of the area and RDDRC comments and recommendations are noted with staff and relayed to the Planning and Zoning Commission and City Council.
For more information regarding the agenda or project information, please contact Nathan Pennington at 259-5848 or e-mail email@example.com
PLANNING AND ZONING COMMISSION (P&Z)
ASHEVILLE CITY COUNCIL
Project approved 6-0
Final consideration for approval of the Level III NBB project is performed by Asheville City Council. City Council will receive a presentation by staff that will summarize the overall project and review process. This presentation is accompanied by a detailed staff report that outlines the background and context for the project as well as the staff’s professional recommendation. The staff report and presentation will also relay comments and recommendations gathered from the other public bodies. NBB’s project team will also have the opportunity to provide a presentation highlighting the project’s design elements and the team’s response to site constraints and assets.
While final decisions have yet to be made, here are some of the things we're researching. Remember, we're likely not going to be able to accomplish them all immediately, but will over time.
Throughout New Belgium's East Coast site search process, we focused on brownfield sites--previously developed areas in need of clean up. Why? To prevent taking agricultural land out of production or eliminating natural habitat, to lovingly bring what was once a source of jobs and industry back into productive use, and to find a location near other amenities, increasing density and walkability.
We are working with the North Carolina Department of Environment and Natural Resources (NC DENR) on site mitigation to make it safe for our intended use.
In Asheville, we are planning on selling our spent grain, at market rate, to local farmers to be used as animal feed. So far, we have had conversations with several small and mid-sized farmers, the Buncombe County Agricultural Advisory Board, the Center for Environmental Farming Systems and the Appalachian Sustainable Agriculture Project. From these conversations, we are currently researching the following three options for spent grain disposal in Asheville.
The first option is to sell our grain via a distribution network. This would allow us to dispense our grain out to the multitude of small livestock farms in and around the Asheville area. Ideally this would be done through a partnership with a local University or organization that would act as a distribution center. The second option is selling our grain to one or two of the “larger” farms in the Asheville area. Our last option is a potential hybrid of the first two options. We are also keeping in mind that there will be an influx of spent grain producers in the North Carolina area, so additional collaborations with both grain producers and consumers are a possibility.
Our Asheville brewery will be defined by the local air quality agency as a small source of air pollution. When air quality is assessed, EPA sets standards for criteria pollutants called National Ambient Air Quality Standards (NAAQS). Criteria pollutants include Carbon Monoxide, Lead, Nitrogen Dioxide, Ozone, Particulates and Sulfur Dioxide. The vast majority of North Carolina is in attainment for these standards, including Buncombe County.
The main criteria pollutant of concern for New Belgium Brewing Company is ground level ozone. Ground level ozone is created as a result of chemical reactions between oxides of Volatile Organic Compounds (VOCs). The main air pollutant from NBB is VOCs from brewing and packaging equipment as well as ancillary equipment. Obtaining an operating permit helps to ensure that emissions from NBB will not affect the overall air quality of Buncombe County in relation to criteria pollutant attainment levels.
Total emissions of criteria pollutants are estimated to be in the single digits or the low teens in tons/year. For a rough comparison, our air emissions are roughly 0.0005% of the emissions of a power plant. We will be doing all we can to use the latest pollution control devices and install systems and equipment to ensure the lowest emissions possible.
Once we obtain an operating permit for our production operations, all of our potential air emissions will be public data. The public can follow our permit application through the North Carolina Department of Environment and Natural Resources (NCDENR) permit tracking system. You can find this tracking system here: http://portal.ncdenr.org/web/deao/permit-tracker
Once we receive a draft permit through NCDENR’s Division of Air Quality, there is a 30-day public comment period and a 45-day EPA approval period. During this time, the public will have access to review the permit, and have a better understanding of the potential air emissions from our operations. You can find this list here: http://daq.state.nc.us/cgi-bin/perm_draftrev.cgi
If you need more information about air quality in Buncombe County, you can contact the local air quality office in Asheville (http://www.wncairquality.org/), or the Division of Air Quality’s News and Public Outreach site (http://daq.state.nc.us/news/).
We like the idea of this. It's not something we do in Fort Collins, but would be worth considering to help spread the word about the great variety of Asheville beers.
Curious how our craft brewing neighbors in Fort Collins feel about us? Ashvegas did a Q+A with them.
New Belgium Brewing Company
500 Linden Street
Fort Collins, CO, USA