• It's can season!

    Fat Tire in a can

    Can you hear it... that faint "snap" off in the distance. It's the sound of canned New Belgium beers opening, and just like the wildflowers sprouting along your favorite hiking trail, their season has come. 

    Now I must admit, I'm a can evangelist, and for me what it comes down to is that they are essentially pocket-sized kegs. Who doesn't want to carry a keg in their pocket!? Only uncool people (at least that's how I feel about it). And now that the sun is out, the seasons are a-changin' and the days are longer, it's even more difficult for cans' detractors to mount a convincing argument. 

    Should you come across one of the "I hate cans" types, though, I'm here to provide you with enough ammunition to school them on the ways of the portable goodness that is canned beer. 

    1. They prohibit light from destroying your beer

    Light is evil (at least when it comes to tasty beverages such as craft beer). Exposure to light affects brews in a whole host of ways, culminating in a skunky, flat, un-awesome taste. Whereas cans let zero light in to taint the beer, glass bottles can't help but allow light to pass through them (the reason our bottles are made of brown glass is because it greatly reduces light exposure as compared to clear or green bottles).

    So, less light = better, fresher tasting beer.

    +1 for cans.

    2. You can take them camping

    It's not that you can't take bottles camping, but it's overall not a great experience. They can shatter in your car/pack, they're heavy, and once you've finished the beer inside them you're still stuck with the bottle (and its un-packable shape).

    Cans, on the other hand, are easier to pack and can be crushed down once empty, freeing valuable space in that backpack you'll hump along the 11 mile trail.

    +1 for cans.

    3. Cans are smashable 

    Try crushing a glass bottle on your forehead as a means to impress strangers at a party. It won't go as well as you'd hope. On the flip side, you can crush empty cans on your thick skull all day and night.

    +1 for cans.

    4. Cans are shiny

    +1 for cans.

    5. Cans provide easy-opening

    Ever been caught with a bottle of beer and no bottle-opener? It's the worst! Boy, the mistakes I've made trying to crack open a bottle with an instrument made for something else entirely. I've cut myself one-too-many times trying to drink beer out of the bottle, thank you very much.

    +1 for cans.


    So now you've got all the ammo you could ever need to defend cans. So get out there, go camping with some canned beer and start enjoying the sunny (can friendly) weather. 

    Happy Friday, and cheers — Nic The Intern

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  • Press Play Wednesday!

    Hello all! It's Wednesday (again) which means I'm bringing you my favorite office video for your viewing pleasure. Juicebox was supposed to post this today, but he forgot, because he has a terrible memory and often smells funny (just kidding (not really, though)).

    So, with that in mind, I found a juggling video. I don't know if you know this, but Juicebox is quite the juggler, and posting a juggling video somehow makes karmic sense to me. I'm not sure why, though. Maybe because he's not as good as this person is.

    Anyway, check it out:

    Cheers — Nic The Intern

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  • Music and Beer Pairings...

    Here at NBB HQ (and lots of other places too) we love to listen to music and drink beer, at the same time. It's a wonderful pastime. If you follow our Instagram feed you have seen some posts sharing our love of beer and music. And if you want more, here's a inside line to the curator of those posts... And in this vein, today is a special day. I just received Mac DeMarco's "Salad Days" in the mail. I ordered it from Captured Tracks (Mr. DeMarco's label). I am very excited to listen to it, and drink beer at the same time. 

    The only issue that I foresee is beer choice. I have read the articles about it, and I have listened to parts of the album online, but tonight is the night, and I don't want to screw this up. 

    As you can see in the photo, I have narrowed my choices down to three beers: Summer Helles, Blue Paddle, and Trippel. Any of these three could work, probably, but maybe not. Let's go through them- The Helles is light and easy, similar to the melodic moods of Mac DeMarco's previous recordings, but does it have the punch? At 5.0%, maybe not. Next up, Blue Paddle. A favorite of mine, and has been, like, forever. Even lower of an ABV than the Helles though. Maybe the elevated bitterness (compared to the Helles) might make up for it, and the lit match aroma of Blue Paddle reminds me of "Ode to Viceroy" (from Mac Demarco's album "2"). But my dad loves Blue Paddle, and does not love Mac DeMarco, so I think I need to push here. That leaves Trippel. Smooth, but strong (7.8% ABV!). Crisp, with a touch of weirdness. Really, it should do perfect. And I look forward to the end of my work day so I can make it happen.  

    Thanks for reading and I recommend that you go out and pick up a six pack of Trippel and "Sald Days" and then enjoy both, at the same time.

    -Juicebox



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  • Sign up for New Belgium email alerts!

    Here's a scenario: you really want that new New Belgium beer you've been hearing about, but can't find it anywhere. Dejected and depressed, you give up, slink into your living room, turn the lights out and quietly sob, thinking of all the grins and high-fives you'd be enjoying with your friends if you had only found that dang New Belgium brew.

    Happens pretty often, right? It kept happening to us, too, so we came up with a solution. Say hello to New Belgium email alerts, the easiest way to find your favorite beers.

    It's a simple process, but I'm going to make a bullet list anyway (because I like bullet lists (they're so neat and tidy)).

    • Step 1: Go to the New Belgium beer locator.
    • Step 2: Type in your city or area code
    • Step 3: Choose a New Belgium Beer/a couple New Belgium Beers from the list
    • Step 4: Click Alert Me!

    If you've already created an account with New Belgium, then BOOM, you're done. If not, you'll be directed to create one — it's painless and pleasant, I promise.

    New Belgium email alerts will let you know when your selected beers are in your area at stores or on tap at bars and restaurants. It takes all the guess work out of finding rare brews like Le Terroir and La Folie, which saves you time and energy. It also saves you from that cold, lonely couch. Nice, right?

    So get at it and get alerted. 

    Cheers — Nic The Intern

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  • Press Play Wednesday!

    It's baseball season, and both Juicebox and I are big fans of America's Pastime. He's a Cardinals fan (boo!) and I'm a Rockies guy (though most of the time it sure is hard to be), but we tend to put our differences aside for the love of the game. 

    With that in mind, I bring you a video from a team that neither of us is beholden to — the San Diego Padres. Enjoy!

    Cheers, and remember... BASEBALL BASEBALL BASEBALL — Nic The Intern

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  • Weekend is over, get back to work!

    You read the title, you've heard it from your boss, you've even felt that pang of guilt associated with "the Mondays." It's a terrible feeling. You just had the greatest time ever spending your Saturday and Sunday hugging strangers and watching a demolition derby and now it's Monday and your spirit is bending to the point of cracks, and even still, you just can't do it. Let me introduce you to Beer Mode.

    Beer Mode is our mobile application that makes it look like you're working (It can make you look like you're doing other stuff, too). And it's perfect to postpone the inevitable digging that will be required to free yourself from the ever tightening chains of your inbox. This mobile app also does other stuff too, like tell you about our beers, and let you know when there is a fun event near you. But for the sake of today, Beer mode is the highlight. Click into Beer Mode and the app will update your social profiles while you chase the dragon and try to capture just one more work free day, drinking beers and laughing at weird jokes.

     

    SAMPLE POST: I could easier boil the ocean than get this deck finished by morning. 

    OR: Not enough bandwidth! But is there ever!? Rhetorical question alert! 

    OR: Cost-benefit analysis? More like cost-benefit PARALYSIS. Am I right? 

    See, there's no way your boss wouldn't think you're working (assuming your boss has access to your Facebook wall (or Twitter feed)). So do yourself a favor, go to this link and make Beer Mode happen on you phone. It will be worth your time…  

    Talk soon,


    Juicebox



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  • New Belgium's un-bustable Final Four Bracket

    You're right in thinking that no one can predict the outcome of the Final Four (not even New Belgium). I'm not going to convince you otherwise. After all, basketball is basketball, and the only thing I'm an expert in is beer (thankfully). I do think, however, that I can bring a smile to everyone whose college bracket has gone bust throughout the tournament.

    I'm talking about the New Belgium Final Four beer bracket. It's unbeatable, guaranteed delicious and everyone — from the competitors to the fans — goes home a winner. So kick that NCAA misery down the road and swallow what I'm serving up; say hello to the New Belgium bracket.

    #1 Seed: Fat Tire

    It's the original. It's established. It's biscuity, and you know it means business. The oldest of our four competitors, this 22-year-old knows the game better than any. Forget cheap tricks and flashy sprints, Fat Tire's in it for the long haul and has a lot of fans to show for it. In a heads-up match it's hard to bet against, but there's no guarantee in this tournament.

    #2 Seed: Ranger

    If beers could be covered in tattoos, Ranger would be. It's the most aggressive of the four, immediately taking control of the game while being savvy enough to avoid fouling-out late in the fourth quarter. Picturesque slam dunks are hidden up its (tattooed) sleeves, but it's just as happy to drop 2-pointers from the paint in order to get the W.


    #3 Seed: Snapshot Wheat

    Snapshot Wheat is the new kid on the block. Everyone's wondering whether it'll go straight into the draft after the tournament's end, but for now it's proving why it's one of the highest-rated prospects in recent memory. Combining old-school fundamentals with modern methods it's turning into one of the most-difficult-to-defend-against beers in recent memory. 

    #4 Seed: 1554

    This competitor is hard to nail down. 1554's play-style is clean and light on its feet, but its physical build makes it a great substitute at center. It hasn't released as many rap albums as Shaquille O'Neal, nor is it an honorary police officer, but its on-court accolades track with The Big Shaqtus's quite favorably.

    So there it is, the New Belgium Final Four bracket. Get your bets in now, but remember, you'll walk away happy no matter what.

    Cheers— Nic The Intern

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  • Press Play Wednesday: Long Play Edition

    Every Wednesday we mine internet gold, forge it into a ring of beauty and love, then present it to you, on bended knee. Here we are again, at Press Play Wednesday. 

    Up until this point PPW has been a trove of short form video topics ranging from beer information and humor to goats. Today everything changes. We're going long form, and we're going bicycles. Now, I know not all of you will watch this, it's long and niche in nature. But, to those that do watch it, it is sooooooo worth it (extra O's for emphasis). This is "A Sunday In Hell." Paris-Roubaix is a professional bike race that happens in the northern regions of France. The 2014 edition is scheduled to go off April 13, and it is promising to be hard to ride and fun to watch. "A Sunday In Hell" is a film about the 1976 running of Paris-Roubaix. It takes every imagined perspective, it's dramatic, beautifully shot, and shows the deepest, most wonderful parts of this long and terrible bike race.

    Oh, and pair this film with a couple Fat Tires (they go together perfectly).



    Watch A sunday in hell in Sports  |  View More Free Videos Online at Veoh.com


    Enjoy this, and we'll talk on Friday. 


    -Juicebox

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  • Let's sip on some RyePA

    RyePA is on the shelves and being enjoyed and special for a variety of reasons. Least of all- this, or this. But today I don't want to shower the beer with brewing accolades. I want to take today to shower it with accolades from my tongue (or, whatever). I drank some RyePA, and now I want to tell you about it. 

    Let's get to the review:

    Visual: Copper colored, white foam, hoppy sheen.

    Aroma: Tropical AND spicy hops, a bit bready, and maybe some fresh sliced Kiwi.

    Taste: Sweet, kind of, and also very bitter. Peppery too. Complex is a good word for it.

    Mouthfeel: Heavy and hot, then sweet, then dry (I am blown away at the weirdness in my mouth right now).

    Body: Full, very full. 

    Overall: Super good, and very complex. I love whiskey, and specifically rye whiskey. I like it because it's hot, and spicy and quick to wash from your palate. This beer is exactly like that. It's a 7.5% ABV, no whiskey (certainly), but nothing to shake a whiskey flavored stick at. The heat and the finish of this beer pair up to make RyePA my favorite (yet) of the Hop Kitchen series. The hops are big too, obviously. The Cascade and the Mosaic come out everywhere, with tropical notes, hidden citrus, and enough bitterness to get the hop heads nodding. A success all around. 

    So that's it, drink it in…


    -Juicebox



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  • Snapshot Wheat, and Press Play Wednesday!

    We're back at the Mothership, back from the road, back from the journey into the inner spirit of awkward fun. All I can say is this – we conquered the world. At least a world made from a homemade portrait studio in the back of a van and lots of American places. We hit the whole country, from Seattle to Tampa. We met billions of new friends and we snapped trillions of portraits along the way. The tour may be over, but the #SnapshotWheat fun is still going. Check out the hashtag on Instagram for some photographic gold, and NewBelgium.com for the platinum. 

    And, in celebration of our victory (you know, us against the world…), Nic the Intern and I (and our beloved pal/coworker/bandmate– Furlong) made this video of our favorites shots of the trip. And we made it just for you. 


    The short film really sums up the whole of the Snapshot shenanigans, tons of awesome photos, good beer, traveling, and a delightful soundtrack. Thanks to all that came out to meet us and get their picture taken. And thanks to all the bars and beer stores that let us park our van in their lot and take pictures of their customers. 

    And but so, from the far side of Press Play Wednesday, I bid you adieu. See you on Friday.

    -Juicebox 

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