• New Belgium CEO Kim Jordan named one of the most innovative women in food and drink

    That's right, our very own Kim Jordan was recognized by Fortune Magazine as one of the most innovative women in food and drink. We think that's pretty cool.

    You know what else is pretty cool? Kim Jordan. She co-founded New Belgium Brewing in 1991, and is responsible for a whole lot of things associated with our company. 100 percent employee ownership? It wouldn't be possible without her. An emphasis on sustainable practices? Yup, that goes to Kim as well. Socially responsible business dealings? Again, Kim.

    She's pretty much fantastic, and I think all of us here at the brewery owe her a lot of thanks. So cheers to Kim, cheers to beer, and cheers to another 20 years of innovation.

    Cheers (again) — Nic 

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  • We like beer. But do you know what we love more?




    Yes, brewing and bottling a perfect beer is one of our favorite things in the whole world. But it isn’t actually the ultimate reason for our existence (though it is darn fun and ain’t nobody here complainin’). New Belgium is on this big blue planet because we care about life (check your pulse - that includes you!) and we want to do our part to make living on Earth crazy awesome. If Michael Jackson just started singing “Heal the world, make it a better place” inside your head… just know you’re not the only one, okay?

    NBB’s Company Purpose: To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good.

    All the fine folks at New Belgium work hard to make sure that everything that goes into your beer helps to create a world that you want to live in. We strive to bring benefit to the communities where our beer is sold, to the rivers and soil that deliver our ingredients, and to the loving hands that craft your beer. Because, goodness only knows, they certainly benefit us. But business owners please note: this isn’t just a charity case. This is good for business. New Belgium knows that we are profitable, not in spite of our social and environmental efforts, but because of them. By gifting ownership in the company and investing in the happiness of our coworkers, the best of the best join our team and they give their hearts. A 93% retention rate is good for the bottom line. By reducing our water use and donating money to the research and repair of the Colorado River, we are increasing the likelihood that we’ll have clean and abundant water for many generations. Preserving our #1 ingredient is also good for business.

    A reality that still gets me a little teary-eyed is this: we aren’t alone. What we’ve been doing since Day 1 at New Belgium is now a movement. And that movement is B Corp. Certified B Corps are over 1,000 strong and counting, including companies like Rally Software, Ben & Jerry’s, Etsy, Plum Organics, and Patagonia. We are all businesses who have opted out of sacrificing health and well-being for the sake of profits and profits alone. We are all businesses who know that we do well by doing good. Each of us passes through a most rigorous certification that measures our beneficial practices, so when you see that “B” inside a circle, you know it’s legit. (Check out our score, and if you’d like to see if your business makes the cut, you can take the free assessment online.)

    By banding together with these like-minded businesses, we make it clear we are not accidental and isolated successes, but rather we are the new wave of business, stating loud and clear that a whole-system perspective is essential in the corporate world and love and kindness drive a healthy bottom line.

    Thanks for being a part of this crazy journey with us. You belong here. You are our tribe, along with the barley farmers, the microbes in the soil, the fish in the rivers, the bartenders, and the recyclers. We are all in this together, so let’s continue to “B the Change” and make the world a better place (…for you and for me and the entire human race!).

    Big hugs.

    Bring it in.

    Always and foreverrrr,

    -        The Walrus

    Can’t get enough? Check out these B Corp reads from The New Yorker and The New York Times.

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  • Tour de Fat San Francisco was francastical

    What better way is there to spend a Saturday than in San Francisco raising more than $30,000 for local cycling nonprofits? 

    We had a great time today in Golden Gate Park working with San Francisco Bike Coalition and the Bay Area Ridge Trail Council, serving beers, riding bikes and making new friends. 

    The TdF season is now down to its last two shows (San Diego and Tempe), and, I must say, 2014 has been a good year for the Tour de Fat. Check out some pics from today's TdF, and share yours on our Facebook page.

    Cheers — Nic 

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  • Check out the Denver Tour de Fat

    A human sunflower, a "Saturday Nigh Fever" version of Man in the Iron Mask, and a very convincing Pikachu.

    Those were three of my favorite costumes from today's Tour de Fat in Denver. Judging from the size of the crowd, though, I likely missed a few. I tell ya, it was quite the bonanza. Beer and bikes were in perfect harmony at Denver's City Park today, not to mention the weather was perfect. All told we likely raised more than $75,000 for our partner nonprofits (BikeDenver and Denver Cruisers).

    Now it's on to next week's stop in San Francisco, a city I will likely leave my heart (and U lock) in.

     Cheers — Nic

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  • Fort Collins Tour de Fat, how I love thee

    Every Tour de Fat is special, but there's no denying that the Fort Collins show is a bit more special. Is it because Fort Collins is New Belgium Brewing's home town? Maybe. Is it because Fort Collins is a through-and-through craft beer town? Could be. Or what about the fact that Fort Collins is a notoriously bike-friendly area? 

    Whatever it is, the Fort Collins Tour de Fat takes the cake in craziness. About 25,000 people came out to ride in the parade and join in the post-ride fun. They did their fair share of drinking, too; more than $80,000 $100,000 was raised for our partner nonprofits (Overland Mountain Bike Club, Bike Fort Collins and the Fort Collins Bike Co-Op).

    I'll post a bunch of TdF Fort Collins pictures later this week. If you want to see more of them now, though, check out @TourdeFat on Instagram and surf the #TourdeFat hashtag. 

    Cheers — Nic

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  • The 2014 Beer Bloggers Conference is a wrap!

    Are you familiar with the phrase, “the things dreams are made of?” This weekend I discovered the origin of that idiom, and it’s called the Beer Bloggers Conference.

    I spent the weekend in Sunny San Diego drinking and talking beer with 150 of the most dedicated beer drinkers and thinkers in the country. In fact, there were even a couple bloggers from outside the country (which is how you know it was a p-r-e-t-t-y big deal.)

    I must say they were very friendly people, and we enjoyed some unique (not to mention high ABV) beers in each other’s company. Here are pictures of just a few of them:

    In addition to bloggers there were plenty of craft beer industry folks there, hanging out and being generally merry. We kicked back and talked shop (mostly about beer and how we were excited to be drinking it.) Here’s a picture of Ben; he does cool stuff at The Bruery, and sports some excellent overalls:

    Ken Grossman (co-founder of Sierra Nevada) stopped by, rode on a bus with us and gave a great speech that spanned everything from Sierra Nevada’s origins to the recently completed Beer Camp. He’s a really nice guy, and even posed for a photo with me. Here it is:

    Next year’s conference is in Asheville, NC (which is where we just happen to be building our second brewery.) It’ll undoubtedly be a helluva time — right now it’s hard for me to think about that much beer in one place, though.  It’s a good thing there aren’t any events coming up. You know, events where I might be persuaded to try dozens of different beers in a single night. Yup, nothing remotely like that is coming to Colorado any time soon...

    Cheers — Nic 

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  • Press Play Wednesday!

    Here's something you might not know about me: I really like rock n' roll. Specifically guitar rock (big admission, I know.) There's something about electric guitars, loud amplifiers, big kick drums and craft beer that resonates to the core of my riff-loving soul. 

    If you ask me (which I realize you didn't (sorry,)) the world needs more fuzzed-out, reverb-drenched guitar, bass and drum bands. Who knows, maybe we'd finally achieve world peace if it happened; I doubt it, but weirder things have (not) happened. 

    So, on to the point. Ty Segall is coming out with a new record, "Manipulator" (you can listen to it here,) and I'm really excited about it. It's loud, fast and loose, and manages to simultaneously conjure a care-free and "get after it" sentiment. That's no easy task. Mr. Segall and his band (which features the fantastic Mikal Cronin) played Conan recently, and the performance was quite good. Watch below, get stoked and drink a good beer.

    Cheers — Nic The Intern

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  • Ice, a bucket, and a challenge

    Hey All,

    You've likely heard, seen or been told of the ALS Ice Bucket Challenge. The way it works is this: those who have received a challenge must dump a bucket of ice water on their head (if they don't do it within 24 hours they must donate $100 toward ALS (also known as Lou Gehrig's Disease) research.)) Participants are also required to challenge others to complete the ice-water-dump.

    Chris McCombs, a plant engineer here at New Belgium, was challenged by his friend Kevin Templin of Red Rocks Brewery in Salt Lake City. Chris, in turn, has challenged Colin Westcott of Equinox Brewing and Tim O'Leary at Kettle House Brewing.

    One goal of the Ice Bucket Challenge campaign is to further education of ALS, a particularly difficult disease. You can learn more and/or donate via the ALS Association.

    (You should also check out Ales for ALS, a program that raises funds for ALS research by offering brewers access to a special hop blend. We're proud to be a participating brewer.)

    Cheers, and stay cool — Nic The Intern

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  • The 2014 Boise Tour de Fat (was amazing!)

    We just wrapped here in Boise, and it was good. Like, really good.

    Let's start with the weather, which has nagged at us so far this season. Boise couldn't have given the Tour de Fat a more beautiful day. The sun was out (my spotty burns where I forgot to apply the 'ol SPF prove it,) the air was calm and and it was neither too hot or (less common) too cold. Today's proverbial porridge was just right.

    People took notice. The crowd was a big, beaming, beer-drinking and bike-loving swell of Boiseans. Boise is one of the largest Tour de Fat's every season, and this year was no different. 

    At 4 p.m. beer sales had already raised $57,000 for our partner nonprofits, Southwest Idaho Mountain Biking Association, Treasure Valley Cycling Alliance, and Boise Bike Project. That's $7,000 more than last year, and that number was announced before beer sales even wrapped (meaning there's a good chance the total is higher.)

    Take a look at these photos from today (I'll try and post more later this week.) For now, it's back to packing the trucks and moving toward the next show. We're on to our hometown of Fort Collins!

    Cheers — Nic The Intern

    Gnomeo (at least that's what we call him) won his third consecutive slow ride today. He's won a total of four slow ride belts in Boise, and is far and away the most dominant slow rider in the country — guaranteed (not really.) 

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  • The Boise Tour de Fat is here!

    It's time to party. 

    I'm not talking about the put-on-a-suit-and-tie variety. No, I mean the costumed, sweaty, dance-heavy, bike-celebrating extravaganza that is the Tour de Fat. It's in Boise this week (tomorrow (Saturday) to be specific,) and it's shaping up to be a good one. Check out the schedule below (and some pics from last year,) and join us tomorrow if you're in the area. You can always follow TdF on Twitter and Instagram for super dope updates from tomorrow's good time if you aren't near Boise.

    Cheers — Nic The Intern

    10 a.m. — Parade Registration
    11 a.m. — Parade Launch
    12 p.m. — Fashion! (Best Costumes of the Tour de Fat)
    12:20 p.m. — The Reals Band
    1:20 p.m. — The Slow Ride Race
    1:40 p.m. — The Handsome Little Devils
    2:30 p.m. — Car for Bike Trade
    2:45 p.m. — Yo-Yo People
    3:35 p.m. — 1,000 Person Dance Contest (winner receives a New Belgium cruiser bike!)
    4 p.m. — Blind Pilot
    5 p.m. — Finale

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