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  • Zealots of Zag: Annie Korenjak

    For our Zealots of Zag campaign, we’re currently spotlighting some New Belgium co-workers who’ve taken a particularly interesting path through the company. One of those people is Annie Korenjak, our HR manager at our new Asheville brewery, who began in our Liquid Center tasting room in Fort Collins. Check out the video above, and then swing by our Made with Zag page to learn more about the awesome work she’s doing out in Asheville.

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  • Inside look: New pics of our Asheville brewery

    It's sunset and I'm overlooking the construction site of our Asheville brewery from a front porch perched on a hill above, sipping a few cold Snapshots while the dusk breeze lifts the humidity for just a moment. There’s a special kind of captivating magic happening here, and I'm realizing this is one hell of a nice way for a New Belgium co-worker to spend a lazy, slow evening. This past weekend, I had the lucky coincidence of attending the annual Beer Bloggers Conference, which just so happened to land this year in Asheville, home of our upcoming brewery. The brewery’s nestled in the burgeoning Asheville River Arts District on the west side of the French Broad River, a stone’s throw to awesome joints ...

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  • Pull up a chair: Long Table Farmhouse Ale is out now


    A four-course meal with four different beers? What are you, a beer store? When you’re kicking back at the table with friends, a huge spread, and nothing on the calendar but fun, a plug-and-play beer that seamlessly pairs with appetizers to desserts is a thing of beauty. Well, we’ve got just the beer for that occasion. Long Table Farmhouse Ale, our newest seasonal clocking in at 6.2% ABV and 20 IBUs, takes a page from the classic Belgian and French farmhouse ales we love so much. Brewed with Munich malts, a pinch of rye, and traditional Belgian yeast, the beer delivers food friendly flavors like black pepper, baked bread crust, and subtle fruit. Plus, we added a delightfully hoppy spin to the style, creating ...

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  • Eric's Ale peach sour is back

    Not too long ago, we brought word in a Q&A with wood cellar manager Eric Salazar that the highly acclaimed Lips of Faith Eric’s Ale, a wood-aged peach-spiked sour beer, was slated to return this summer. Well, the moment has finally arrived and the beer's out on shelves starting today. Now that the beer’s been blended, bottled and kegged, and shipped off, we sat down with Salazar to find out a little more about the final blend of the sour beer. Here’s what you need to know: This is the first Lips of Faith beer to include beer from our foeder expansion We began our foeder expansion in 2013, doubling the number of wooden vessels in our cellar to 64 (FYI: foeders are French ...

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  • How to drink through a Folly Pack

    It’s summer, it’s the weekend (almost), and there’s probably lots of eating, playing and drinking on the agenda. Chances are strong you’re even planning to pick up a New Belgium Folly Pack this weekend (maybe the Revival Folly Pack, or maybe the canned Folly Pack). But with a Folly Pack comes choices: You rip open the packaging, peer inside, and think, “Which style should I drink first?” Well, here’s how to drink through a Folly Pack.
    THE GRAB ME A WHATEVER Hey, life’s just a series of barely controlled chaotic events strung together for the enjoyment of the cosmos, and we’re just along for the ride. What beer do I want? Just grab me a beer, man! Good thing for you, the Folly ...

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  • The Beer Advocate Reveal: It's a girl

    You may have seen a New Belgium Reveal tap handle floating around Instagram and Twitter last night. The handle was part of a special announcement Beer Advocate's Todd and Candice Alström coordinated with New Belgium and Falling Rock Taphouse to reveal the gender of the child they're expecting. Good news: It's a girl! Congrats Alströms! A few months ago, Todd and Candice got in touch with New Belgium with a pretty clever idea. Brew one of two beers—a pink beer or a blue beer—and release it on tap at Falling Rock as a surprise to friends and family. Best friend and New Belgium brewer Kelly Mcknight helped the two brew the beer under top-secret conditions inside New Belgium's pilot brewery, with only a handful of ...

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  • What’s the deal with Trappist beers?

    Trappist-style beers, right? Single, dubbel, tripel, quadrupel—why don’t you just go ahead and supersize me? But seriously, Trappist-style beers seem to be one of the most organized genres of beers, but still prove to be a bit mystifying. Nope, a tripel isn’t “one larger” than a dubbel—it isn’t even the same color. So, what’s the deal with Trappist-style beers? Technically, Trappist beers are produced by 11 recognized abbeys mostly throughout Europe, with the six oldest residing in Belgium (Rochefort dates back to the 1500s). Yep, we’re talking about monks making beer, and the beer comes in all shapes and sizes. Actually, make that strength and colors. It just so happens that here at New Belgium, we make (or have made) all of them. So, let’s ...

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  • From Outside: The ultimate party bike

    Like Outside Magazine, we have an affinity for the outdoors...and apparently swing bikes. This week, the publication posted a story about one of the awesome people we're spotlighting in our summer Zagging campaign, Jimmy Kuehnle (if you have a moment, check out the other awesome people we're teaming up with). Jimmy Kuehnle's a Cleveland-based artist known for things like inflatable art, bike projects, and other rad things, and what you see above is a picture of the swing bike we commissioned that includes space for grills, coolers, umbrellas and, of course, people. It's pretty much the ultimate party bike. So swing over to Outside and check out the whole story. Cheers — Chris 

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  • From Forbes: A look inside New Belgium's festivals


    Forbes contributor Darren Dahl, who’s currently writing a series of deep-dive posts into the business and culture of New Belgium, recently took a look at the two marque New Belgium festivals (Tour de Fat and Clips Beer & Film Tour), and how they’re actively supporting communities across the country. For his post “How Riding Bikes, Watching Movies, and Drinking Beer Helps Your Community,” Dahl caught up with New Belgium’s Michael Craft and Christie Cantania, who helm the two festivals. The whole piece is a nice inside look at how we choose partner non-profits in the cities those festivals hit; how much money we raise; and the role New Belgium co-workers play in support of the festivals. Give it a read, and then go check out ...

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  • 2015 Durham Tour de Fat was (once again) DuRadical


    Hi everyone! Did you attend the Durham Tour de Fat this weekend? If you responded yes, then there's really no need to keep reading — you already know how extreme, fantastical and splendid the day was. If you answered no, then I'm happy to inform you that over $25,000 was raised for our nonprofit partners (BikeWalk NC, Triangle Spokes Group, and Durham Bike Coop). That's a whole lot of beer, and it was all enjoyed by about 4,000 North Carolinians. Now we're looking to Chicago for the next TdF on July 11. Here's to hoping the weather cooperates a bit more than it did in 2014... Cheers and love — Nic

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