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  • Let's go to Indianapolis (and the Beer Bloggers Conference)!

    There is a Beer Bloggers Conference, did you know that? It's really fun, I've been every year. The 2012 edition was held in Indianapolis, and that's a really cool city. I had never been to Indy before (locals like to call it Indy) and my mind was blown. The conference was full of super interesting topics, beer and food (at the same time), informative panels, and seeing all of my beer blogger friends. I took a whole mess of pictures and I want to walk you through some of them in my photo essay. I call it "the 2012 Beer Bloggers Conference in Indianapolis (in photos)." Indy has a lot of really great sculpture/art on the streets. This one has something to do with ...

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  • I found some beers!

    I was walking around the office today, killing time, and I kept noticing beer bottles on everybody's desks. Collector's pieces to a certain degree. Only some of these beers were New Belgium's own. In the beer business you drink some beer, and while our beer is fantastic, and available, one is bound to develop favorites outside of one's own portfolio. So I started snapping pictures of the bottles I found. Here is the photo study. Most are empty, some are full, either way, enjoyment was had... Hope you liked the photo study and I hope you enjoyed the beer selection. And lastly, what beer bottles would you want (or already have) on your desk?  Hugs, JUICEBOX

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  • The final part of the Clips of Faith wrap up (part two).

    To pick up where we left off yesterday, Jesse was in Davis, CA halfway through traveling around this great country with all the fixin's for a fun film and beer festival.  I would also like to present the Clips of Faith 2011 crew (in photo form), Jesse is on the far left (that's why we call him "Very Dressy" Jesse (he looks good, there is no denying it)). "The Last Half of the Whole Clips of Faith, 2011": Seattle, Washington ATTENDENCE: 950 MONEY  FOR LOCAL NONPROFITS: $3,797 RANDOM ACTS OF ...

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  • An Awesome and Hilarious Clips of Faith Wrap Up, part 1.

    Every year at the end of eventing season I send out a few emails to my dear friends in the New Belgium eventing department requesting season wrap up kind of material, you know, the juiciest of details, in order to inform you, the reader, about the inner workings and outer statistics of the season's best events.  I put these updates on the blog periodically for you folks to take it in.  This year I had our very own Clips of Faith road warrior, our man from Souix City, "Very Dressy" Jesse (pictured during a very normal commute to work, at right) respond to this request in the bestest and funniest possible way, a 3000 word opus of NBB eventing shenanigans.  He nailed it, all the ...

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  • Bend, Oregon, it has beer and fun and stuff...

    I spent the recent Thanksgiving holiday in the great Pacific Northwest of the United States of America (Bend, Oregon (specifically)) and it was super fun.  I have some family up there, a brother, sister-in-law and their lovely and obedient child.  My wife and (equally as cheerful) child accompanied me up there and when all was said and done my parents also graced us with an appearance.  Family gatherings are the bees knees, there are hugs and kisses and big meals, reminiscing about the good ol' days, hilarious and kind of mean jokes about the clothes that we all used to wear in the 1990's and free baby-sitting.  This last one is pretty special because it is about the clearest win/win of all time.  The grandparents ...

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  • A Fractured Pelvis and Somersault, a Pair to be Remembered

    So it was Sunday July 3rd (one day previous to America's birthday) and I was headed to breakfast.  A few of us were going to eat freshly cooked eggs and toast (with jam) and then go mountain biking.  The group was strong and ready to get a jump on the day's trail shredding.  I had the eggs and toast (with jam) and some hash-browned potatoes on the side.  Upon completing breakfast we headed up the hill, bikes on the roof and smiles on the face. The trail is a lollipop, about 5 miles of stick and then 3 miles (and change) of actual lolli.  We rode the stick up, crossed the many creeks and hit the lolli.  It's fun, a big climb through a meadow ...

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  • 20 years today, a toast.

    Today marks the 20th anniversary of the New Belgium Brewing Co.  It wasn't so long ago that Fat Tire was being made in a basement and sold from the back of a family station wagon.  Love and talent drove then, and love and talent drive now. So cheers to you good reader, without the support of our Fat Tire sippers we never would have gotten to where we are today.  We here at HQ are not only celebrating and remembering the last 20 years of creating something that makes people happy, but we are also celebrating those happy people.  Thank you. Here's to 20 years! And to 1000 more! -juicebox

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  • The Great River Missouri Beckons!

    Friends, I am heading out on a bicycle adventure, I will miss you and we can talk soon (I promise).  Until then this should hold you: Have a great week. -JUICEBOX

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  • Saturday was great, so was Sunday.

    Man, it's Tuesday, I slept most of Monday (I have terrible tennis elbow and it needs the rest (not to mention the very busy preceding days)) and now I am finally out of bed, in a clean shirt and back at work, ready to ruminate on what just happened.  This weekend was chocked full of craft beer fun and shenanigans and I am here to tell you about it.  It all started Saturday morning with a blazing alarm clock and then some homemade breakfast.  I put a chopped up hard boiled egg on a bagel with some St. Louis salami and Swiss cheese, covered the whole thing in hot sauce and made with the masticating.  Had it not been a work day this would have ...

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  • My Joy Ride

    I moved to Colorado in 1996 from the great state of Missouri.  In Missouri, in 1996 the craft beer landscape was not as vast is it is now, I thought beer was warm light American lagers, turns out I was very, very wrong.  I moved to Denver not knowing anyone and I was eager to make friends and eager to start drinking warm American lagers with more people than just myself.  In the building I moved into there were a few dudes that lived upstairs from me and they seemed about my age and about my caliber (which was (and maybe still is) pretty low).  One Thursday morning I crossed paths with one of the fellows that lived upstairs and we struck up conversation.  By the end of ...

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