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  • A Buck a Barrel for More Bikes. Boom.



    As you probably know by now, the bicycle is very near and dear to our New Belgium hearts. What you may not know, however, is that Tour de Fat isn’t the only way we get the word out about our love of the two-wheeled human-powered awesomeness machine. Through our Environmental Stewardship Grant program -- aka $1 per Barrel program -- we donate $1 for every barrel of beer we sell to non-profits and causes that resonate with us. The causes that we focus upon fall into a few big categories, and one of those categories is bicycle advocacy and sensible transportation. In 2014, we are allocating $105,000 to support local organizations around the country who are working to make the bike a viable form of ...

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  • We support policies that protect clean water, and here's why

    Hey everyone, Nic here. This is a special guest post from New Belgium coworker Andrew Lemley, who's been working hard for quite a while now with legislators, authorities and concerned citizens on a proposed rule change to what are considered "Waters of the United States." Clean water is an important issue to us here at New Belgium, and the foundation on which great beer is brewed — but I'll let Andrew explain further: What’s a WOTUS? (read woah-tus)
    WOTUS is an acronym for “Waters of the United States.” It’s the definition of which surface water (lakes, rivers, etc.) can be federally protected to make sure our country has a top notch water supply. The Environmental Protection Agency (EPA) and the US Army Corps of Engineers ...

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  • We like beer. But do you know what we love more?

    You. *blush*    Yes, brewing and bottling a perfect beer is one of our favorite things in the whole world. But it isn’t actually the ultimate reason for our existence (though it is darn fun and ain’t nobody here complainin’). New Belgium is on this big blue planet because we care about life (check your pulse - that includes you!) and we want to do our part to make living on Earth crazy awesome. If Michael Jackson just started singing “Heal the world, make it a better place” inside your head… just know you’re not the only one, okay? NBB’s Company Purpose: To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good. All the ...

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  • Live Long and Report Stuff

    Did you know that scientists have proven you can live longer if you set goals for yourself? For real, just set some goals, give yourself a reason to get out of bed in the morning, and you’ll live to be at least 106.* Speaking of goals, we set a number of them here at the brewery. Not only do these goals help keep us young and healthy, but they also keep the New Belgium Mothership steered in the right direction. What are these goals, you ask? Well, they run the gamut, covering every area of our operations and values. Some of our goals are about making world class beers, and some are about making the Tour de Fat the most wondrous bicycle carnival you’ll ever ...

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  • Driving trucks and breaking hearts

    So we just did a photo shoot at the brewery. And this isn’t for your typical tasty beer pic; this photo shoot featured some very handsome men and some very sexy, fuel-efficient vehicles. What’s more, it was done in the name of greenhouse gas reductions. Random yet intriguing, no?!
    Both the fellas and the wheels in this particular photo shoot happened to be from our Brewery Direct Service (BDS) team, which is the group of New Belgium coworkers who deliver our beer to bars, restaurants & liquor stores all over our hometown turf of Fort Collins. Not only do these hard-working folks sling countless kegs up narrow staircases and down dark alleys day in and day out, but they are also environmental ninjas who have ...

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  • Tour de Fat and People for Bikes

    Over Memorial Day weekend, as the country celebrated the unofficial kickoff of summer, we celebrated our very own kickoff of the 2014 Tour de Fat season. The Tour de Fat  is our favorite holiday. It combines the joy of Christmas morning, the costumed creativity of Halloween, the togetherness of Thanksgiving, and the gorgeous weather and freedom of the 4th of July. And what’s more? It does all of this on bikes. If that doesn’t sound festive, then we just don’t know what does. For those of you who are not already acquainted with Tour de Fat, it is our travelling philanthropic bicycle carnival. The event includes a costumed bicycle parade, New Belgium beer, unconventional entertainment and music, interactive artwork, and feats of bicycle ...

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  • Bluegrass, Blue Skies & Beer

    With warmer weather – and the release of our summer seasonal beer – upon us, we’re getting jazzed about longer days spent outside under blue skies. We’re excited about floating down the river in our rafts, zipping down our favorite single track on our bikes, lazing in our hammocks, telling tall tales around a fire, cooking out, camping out, and chilling out. Arguably one of the best ways to celebrate the season is a good old-fashioned festival. Live music on a gorgeous outdoor stage just seems to shout that summer has indeed arrived. Some long-time friends of ours are the Zen masters of music festivals, and we would like to take a moment to tell you about these great folks and the beer we brewed ...

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  • Packaging Reduction Goals

    We mentioned back in January that we would be posting packaging goals later this year, and we are happy to report that they are ready for your viewing pleasure. Please check them out! Our packaging goals fall into four general categories. We dive into each in the linked document, but in general we are focused upon Source Reduction, Sustainable Material Selection & Design, Optimizing Efficiency, and Recovery & Recycling Advocacy.  As we looked to the future in setting these objectives, it was pretty enjoyable to take stock of the past and celebrate what we have accomplished & learned on the sustainable packaging journey. A few highlights from recent years:
    • We have light-weighted our bottle twice over the years, now at minimum weight while maintaining integrity, ...

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  • A Snapshot of our Footprint

    As you may have heard, our #SnapshotWheat Tour is hitting the road this week, travelling the countryside like a modern-day Woody Guthrie. This brings to mind the fact that sometimes our beer also has to trek across the country in order to find its way to your home. Shipping of finished product is one piece of our carbon footprint pie, and that is one pie that we spend a lot of time thinking about. (Imperial Coffee Chocolate Stout pecan pie is probably a close second). Over the years we have worked to measure and manage our carbon footprint. Back in the 90s we started with an environmental audit of the brewery itself, and then in 2006 we took the leap into the world of holistic ...

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  • A Few Good Coworkers: The Beer Scouts

    Beer brings people together, and New Belgium coworkers love coming together to drink good beer. We also love coming together to support good causes. We’ve been known to combine the two through philanthropic beer-enjoyment events like Tour de Fat and the Clips Beer and Film Tour, but it just so happens that we also enjoy supporting good causes without a pint in hand. This may or may not stem from the fact that Kim (our CEO and co-founder) comes from a social work background and instilled a spirit in us that the greatest gift we can give is our own time. To illustrate this warm, fuzzy concept, let’s shine a spotlight on the New Belgium Beer Scouts. The Beer Scouts are a group of ...

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