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  • A collaboration (and a beer dinner!)!

    On the (very regular) occasion that something awesome happens in the beer world, and I am not invited, I like to pester those that were in order to get reports. I then take their reports and put them on this blog. Very recently we opened Michigan as a new market. We threw a bunch of sweet parties, hugged a lot of really nice people, and traveled up to a wonder-filled place called Brewery Vivant. In our Brewery Vivant hangings-out there were two collaboration beers made, one beer there (for their markets) and one beer here (for our markets). The beer that was made up there is called Escoffier. It's pretty great, it's named after a very famous French chef. And in the spirit of French chef-er-y ...

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  • Great News!

    Starting today me and my compatriot (Simpsonic) are on the road following the US pro Cycling Challenge. For the next 8 days you (the reader) are going to be soaked in the fun of this event. We are also changing up the format of this medium for that time as well. I'm going to be posting, Simpsonic is going to be posting, we'll both be posting at the same time... Things are going to get weird, and awesome. So for today, me and then him. Here it goes: Juicebox: Well we made it, all the way to Durango. It took us almost 9 hours in the New Belgium team car, but we did it. On the road is Simpsonic and myself (ol' Juicebox) and ...

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  • Senator Craft Goes to Washington (and other places too)...

    Michael Craft (pictured left) is the NPO and bicycle advocacy liaison for the Tour de Fat, and he is, generally, all about bikes (and a proud employee owner of New Belgium Brewing). And today he's the guest blogger here at NBB.com. Below is his re-cap of Bike Summit Season (that's a thing). Take it in, enjoy the good word of bicycle advocacy, and know that people like Craft are fighting the good fight for all of us lackeys who just like to ride bikes and not think about politics...  Take it away Craft––>
    It’s hard to believe that Bike Summit season is over and the Tour de Fat season is about to start, for me at least. This year’s Bike Summit season started off in Denver Colorado, where ...

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  • An Awesome and Hilarious Clips of Faith Wrap Up, part 1.

    Every year at the end of eventing season I send out a few emails to my dear friends in the New Belgium eventing department requesting season wrap up kind of material, you know, the juiciest of details, in order to inform you, the reader, about the inner workings and outer statistics of the season's best events.  I put these updates on the blog periodically for you folks to take it in.  This year I had our very own Clips of Faith road warrior, our man from Souix City, "Very Dressy" Jesse (pictured during a very normal commute to work, at right) respond to this request in the bestest and funniest possible way, a 3000 word opus of NBB eventing shenanigans.  He nailed it, all the ...

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