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  • Really Big News!!! Asheville we're coming for you!

    New Belgium Brewing is happy to announce that Asheville, North Carolina will be the site for our east coast brewery! This news comes to you directly at 2:15 MST Thursday, April 5, 2012 (ish). This afternoon was the press conference with Governor Bev Perdue, NBB CEO Kim Jordan and the rest of our site selection team. The event was hosted at the Asheville Chamber of Commerce. The future brewery sits on 17.5 acres of a brownfield site and we are looking to break ground in the first quarter of 2013. On that schedule the brewery should be up and operational for the first quarter of 2015. We are looking to open with a 150,000 square-foot facility and a planned annual brewing capacity of 400,000 barrels. Room for growth in the ensuing years has been planned for, and the brewery will be open to the public with a tasting room and tours. The plan is to hire 50 co-workers for the opening, with an expected growth of 20 new co-workers per year for the first 5 years of operation.

    We couldn't be more excited about this. We picked Asheville for our second brewery because it has everything we have been looking for. The city, the natural resources, the beer culture, everything about it seemed to be a perfect fit. We are looking forward to being a part of Asheville and we are excited to see how Asheville shapes our future.

    See you in North Carolina!

    -Juicebox

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