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  • Let's go to the New Belgium Scavenger Hunt at Taos!

    The first Scavenger Hunt of the season is in the books and my legs and brains are tired (see picture at left). I want to take today and share some high points and pictures of this awesome event with you. We have five more Hunts coming up and I want to build your excitement. I want to get you to one of the upcoming hills on the appropriate date for a Hunt, because this event is world class and super fun, and you should totally do it. Let me give you the generalities about New Belgium Scavenger Hunts before I hit you on the Taos details. This is an all out scavenger hunt on a ski mountain. There are 25 clues placed all over the ...

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  • The hunt is on!

    Alright folks, the Taos Scavenger Hunt has started. Some social Media savvy is required for a clue and Ol' Juicebox has the answer. I am sitting in a Taos mountain lodge that shares its name with a large sothwestern city. Come and find me on your way to victory! See you soon, be safe and good luck! xo, Juicebox

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  • You like beer and skiing right?

    We are right (smack-dab) in the middle of ski season in Colorado right now. Over the last couple of weeks the snow around here has been dumping and that's perfect for us (and you) as we head full steam into the event season, because it's almost Scavenger Hunt time. The Scavenger Hunts are a series of great New Belgium events firing up here in a couple weeks. The idea is that a team (2 to 5 people) shows up to the designated mountain on the designated day, gets their lift ticket and pays the entry fee of $10 and a clue sheet is then given out. Once the team has the clue sheet and the lifts open it is an all out race to collect ...

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  • Pow Wow Week

    So here we are, Thursday, mid-morning, and I feel sort of terrible. This week is our bi-annual Pow-Wow, when all of the New Belgium Beer Rangers come home to the Mothership for meetings, presentations and lots of shenanigans (let me again stress the shenanigans). In my current position I am required to be present at a lot of these meetings (sales and branding do go hand in hand you know) and I have learned a lot about the upcoming year and all the big plans being hatched around NBB HQ. We talked a lot yesterday about the forth coming 16oz cans of Shift as well as the new spring seasonal, Dig. Both available soon, and in some markets you can even score Dig now ...

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  • The holidays are over, time to treat yourself...

    There are a few things that one must wait for; the doctor, good tomato plants, reliable NBC Thursday night programming, these things take patience. Another is treating yourself to a holiday gift. Just recently was the time of year that we must put others first, but now that's over now and we can start thinking of ways to spend money on ourselves. Here at NBB HQ we have a few things going that fit into that self-serving-shoe very well, and you can still reap a few holiday benefits to boot (more shoe pun). Idea number one: You bought some New Belgium Glassware for your friends and family this year but you neglected to stock your own cabinet. Wait no longer, The Glass That Gives is ...

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  • Tour de Fat 2011 stats, beer, stuff.

    Everything that I used to know and believe and then have been subsequently taught against has proven to be true and beautiful. I will get to the Tour de Fat stuff here is a second, but first I have to talk to you about spaces. So in the olden' days when I would put keyboard to paper (as they say) I would always put one space after a period instead of two spaces, always. It was a writing rule that I got from the MLA style guide (which to me (at the time) was infallible). And then I went to college, a nice college, well regarded, Jesuit. And it was here that I took a religious studies class based in the New Testament. The class ...

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  • An Awesome and Hilarious Clips of Faith Wrap Up, part 1.

    Every year at the end of eventing season I send out a few emails to my dear friends in the New Belgium eventing department requesting season wrap up kind of material, you know, the juiciest of details, in order to inform you, the reader, about the inner workings and outer statistics of the season's best events.  I put these updates on the blog periodically for you folks to take it in.  This year I had our very own Clips of Faith road warrior, our man from Souix City, "Very Dressy" Jesse (pictured during a very normal commute to work, at right) respond to this request in the bestest and funniest possible way, a 3000 word opus of NBB eventing shenanigans.  He nailed it, all the ...

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  • It is time for GABF!

    This week in Colorado beer is a big one.  It is time for the Great American Beer Festival, and I (for one) am excited.  This is the biggest beer festival in the U.S. and the statistics are staggering.  Something like 450 breweries and over 2,000 beer to chose from.  Last year I found some real gems and this year is promising to be no different.  I am heading down Thursday night for the session and I am taking a camera, a notepad and a few close friends (and professional beer sippers) and I promise a write up even bigger and bolder than that of last year (I am shooting for a Pulitzer with this one). A few breweries I am looking forward to visiting... 1. ...

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  • Tour de Fat Wrap-Up...

    It's Tuesday and the 2011 Fort Collins Tour de Fat is nothing but a fond memory, but boy-howdy, the home town show was a doozie.  It all started with the bicycle parade, and (as always) it out did the year before.  There were people on bikes everywhere, I was on the sidelines watching it all go by and it took almost an hour for the whole thing to leave, people just kept coming (and coming), in fact the total number of people is said to have been hovering around 20,000 (that is one large group of costumed weirdos).  The Ryamiese Twins threw down the beats to get the whole thing started and eventually they ran out of things to rap about (that was pretty funny).  ...

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