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  • Let's go to the New Belgium Scavenger Hunt at Taos!

    The first Scavenger Hunt of the season is in the books and my legs and brains are tired (see picture at left). I want to take today and share some high points and pictures of this awesome event with you. We have five more Hunts coming up and I want to build your excitement. I want to get you to one of the upcoming hills on the appropriate date for a Hunt, because this event is world class and super fun, and you should totally do it.

    Let me give you the generalities about New Belgium Scavenger Hunts before I hit you on the Taos details. This is an all out scavenger hunt on a ski mountain. There are 25 clues placed all over the ski area and teams of 1 to 4 people have 5 hours to find/solve as many as they can. Each clue has a different point value dictated by difficulty and the team with the most points at the end of the day wins. Oh yeah, most participants wear costumes.

    On to the Taos details:

    Friday morning, bright and early, we headed up to the Taos Ski Valley to shred some ski turns and look for the runs where the goods would be placed the following day. Skiing on the clock, yeah I know, life is tough. Anyway, we found all the spots by noon or 1 o'clock. We were not placing the clues on Friday, just skiing around and planning for the next day. We had to scout the day before because the next morning was going to be busy setting up the registration/after party area, dressing up volunteers, grabbing the boxes of clues and getting them into place by the start of the hunt at 10am. Saturday was going to be a crazy, so a plan was mandatory. After a few hours of skiing and planning and looking and discussing we retreated to the Bavarian lodge for soft pretzels paired with delicious German beer. We also took these moments to talk about time frames and finalize the scavenger hunt details for the following morning. After these details were laid down, and a few more ounces of beer were consumed, a few of us took back off for more ski shredding. We had to make sure the run plans for the next day were sound, and we felt the best way to figure that was more research (that means skiing).

    That Friday night we took it easy, very easy. And then the big day rolled up and we were off towards the mountain. We backed our trailer in to the base area Saturday morning and started unloading, setting up jockey boxes (fancy beer faucets), organizing costumes and the like. A few minutes after we arrived the fine folks of FIT walked up and started helping. The Scavenger Hunt isn't free. A participant must buy a lift ticket and pay a $10 registration fee. This $10 gets you access to the clue sheet, a cape to wear on the hill and two free beers aprés event. The money goes directly to the affiliated non-profit in the community that hosts the Scavenger Hunt. In the case of Taos, the NPO is the Field Institute of Taos. The FIT folks had to sign people up in the morning, give out the clue sheets, act as the moving clues on the hill and then get ready pour the beer at the after party. It's busy for them and a big commitment. But it paid off in the end, because they got all the money, almost $2,500!

    But back to the event. As the set up at the base finished all the clues had to be dispersed on the mountain. I took off with my lap top towards a mountain lodge that was four lift rides away. This was great because I got some turns in before the sitting. I got to park it in the Phoenix Lodge and talk to hunters about social media. I was only 1 of 25 clues all over the mountain. Some of the other clues were trivia about Taos, trivia about NBB, chasing costumed skiers, finding props in the woods, etc. The Hunt started at 10am and the participants had until 3pm to complete the list, and the clues were all over the mountain. A large percent of the clues could be found on the beginner to intermediate terrain, but some expert level skiing was required for a couple answers.

    As the 3 o'clock bell tolled everybody started making their way back to the base of Taos to get their scores tallied and to get the party underway. We are a beer company, so we brought beer, a couple kegs to get the fun ripping. As teams came back, and turned in their clue sheets for scoring, everybody picked up their New Belgium/ Taos/FIT Scavenger Hunt commemorative pint glass and then got in line to fill it up. We had tunes cranking and people hanging out. After some hanging out happened and all the scores were tallied we got to announcing the winners. There was celebration as the winners collected their prizes and did a small (read: large) amount of gloating. Then they finally got off stage to get the raffle going.

    In with your $10 donation for event participation you get a raffle ticket. The raffle starts out small, some t-shirts and such. But it progresses quickly. The grand raffle prize at Taos (and every other Hunt) is a pair of custom Fat Tire skis from Rocky Mountain Underground. So if the one raffle ticket isn't enough you can buy more. Each additional raffle ticket is another $5 towards the local non-profit (a big part of the fund raising). We gave the skis away to a woman that bought $100 worth of extra raffle tickets, I guess she really wanted those skis. The skis were gawked at, and high fives were slapped, then the party moved in to the base lodge. As we were outside cleaning up a band fired up inside and the party went on for hours. The day was a major success, everyone in the Taos area had a really fun time.

    And then the event was over. We had Scavenger Hunt winners, we had raffle winners, we had some tired-out people, then we went home.

    Sounds great, huh? Well there is another Scavenger Hunt this weekend in Telluride, CO, then Eldora, then Loveland, then Snolqualmie, WA, then the hunting season finishes in Squaw Valley, CA. An event every weekend for the rest of the spring skiing season (see the link at the top of the page for all the details). Do yourself a favor, go to one of these hunts, and bring your friends (and a costume). You will not regret it.

    xo,

    JUICEBOX

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  • The hunt is on!

    Alright folks, the Taos Scavenger Hunt has started. Some social Media savvy is required for a clue and Ol' Juicebox has the answer. I am sitting in a Taos mountain lodge that shares its name with a large sothwestern city. Come and find me on your way to victory!

    See you soon, be safe and good luck!

    xo,

    Juicebox

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  • You like beer and skiing right?

    We are right (smack-dab) in the middle of ski season in Colorado right now. Over the last couple of weeks the snow around here has been dumping and that's perfect for us (and you) as we head full steam into the event season, because it's almost Scavenger Hunt time.

    The Scavenger Hunts are a series of great New Belgium events firing up here in a couple weeks. The idea is that a team (2 to 5 people) shows up to the designated mountain on the designated day, gets their lift ticket and pays the entry fee of $10 and a clue sheet is then given out. Once the team has the clue sheet and the lifts open it is an all out race to collect the answers on the mountain. Some answers are easy, some are difficult, some are on the groomers and some are not. But the team to answer all of them the fastest wins, and the winner will be awarded fabulous prizes (including hugs from a man in a giant cowboy hat). All event proceeds go to local non-profits, and as usual, costumes are highly encouraged. Oh, and there will be beer. A big ol' apres' ski party-time-event follows the day on the hill and some wonderful prizes will be raffled off. Which leads me to the picture of skis on the right and the the Rocky Mountain Underground. The fine folks over at RMU have been putting custom Fat Tire top sheets on a few pairs of their remarkable skis every year as the top end raffle prize for the Scavenger Hunt and this year is no different. The RMU skis are all made up and ready for your winning raffle ticket. See there, one more reason to make a trip out to one of these fine events. Here is a list of the ski areas, the dates and the beneficiaries, take a look:

    COLORADO

    WASHINGTON

    • Snoqualmie Scavenger Hunt - April 1, 2012 - Benefits KEXP 90.3
    CALIFORNIA

    I bet you can make it to one, we made it easy, there is even a couple on the western side of the country. So get your plans set and your team together because Scavenger Hunt season is almost here!

    -Juicebox

     

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  • Pow Wow Week

    So here we are, Thursday, mid-morning, and I feel sort of terrible. This week is our bi-annual Pow-Wow, when all of the New Belgium Beer Rangers come home to the Mothership for meetings, presentations and lots of shenanigans (let me again stress the shenanigans). In my current position I am required to be present at a lot of these meetings (sales and branding do go hand in hand you know) and I have learned a lot about the upcoming year and all the big plans being hatched around NBB HQ. We talked a lot yesterday about the forth coming 16oz cans of Shift as well as the new spring seasonal, Dig. Both available soon, and in some markets you can even score Dig now (Lawrence, Kansas, I'm looking at you).  I am also required at a lot of the fun stuff too (I know, it's tough). Some of the other things that generally happen around here for winter Pow Wow are the annual holiday party, the Ultimate Beer Ranger Competition and one of the greatest nights of the year, the Employee Ownership Induction Ceremony.

    For those that don't know, New Belgium is 100% privately held and 100% employee owned. One year from your original hire date you become an owner, it takes a while to show your commitment to the company and to really learn the rights and responsibilities of employee ownership. Our ownership structure is due in large part to our wonderful founders who believed that the brewery would succeed and flourish if everyone had a stake in that success. Through the years the induction ceremony has gotten bigger, but the heart is still there. The new owners are expected to stand up in front of all the other owners and talk about why employee ownership is important to them (or some topic similar). Everyone takes a different approach to this, but there are always tears and hugs and emotions flowing freely. New Belgium is a tight knit community and ownership is one really big reason for the closeness, we are all swimming in this beer together.

    And like I said, some people go with the tears and raw emotions for their own induction speech, and that is how they deal with talking in front of so many people about such close-to-the-heart-kinds-of-things. Now others, they go the other way, they go to jean shorts. If you folks are regular readers of this blog you know my affinity for jean shorts. My love of the jort runs deep, all the way back to my sweaty childhood wearing cut-offs and cowboy boots through those sweltering Missouri summers. So, when this (anonymous) new owner stepped on stage and ripped his pants off, exposing the small swath of blue denim covering his kibbles and bits I had a hard time keeping it together for his speech. He talked of ups and downs and the long road he took to get to where he is, and it was all very emotional. But everyone knows how hard it is to cry when wearing jean shorts and this proved true for the viewer in the audience as well.

    It was an unorthodox approach but it worked, his wardrobe choices kept everyone laughing and drinking (a few folks needed one more beer after his speech, to cool the image that was firmly burned into their mind's eye). After the big night of ownership induction we wandered into the dark night to find watering holes for more whistle wetting and to celebrate and welcome all the new owners to the fold.

    It was a big night on Tuesday and I am riding a wave of recharge and fun that ownership always brings (and my head still hurts a little too). Thanks for reading.

    Until next time- XOXO,

    JUICEBOX

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  • The holidays are over, time to treat yourself...

    There are a few things that one must wait for; the doctor, good tomato plants, reliable NBC Thursday night programming, these things take patience. Another is treating yourself to a holiday gift. Just recently was the time of year that we must put others first, but now that's over now and we can start thinking of ways to spend money on ourselves.

    Here at NBB HQ we have a few things going that fit into that self-serving-shoe very well, and you can still reap a few holiday benefits to boot (more shoe pun).

    Idea number one: You bought some New Belgium Glassware for your friends and family this year but you neglected to stock your own cabinet. Wait no longer, The Glass That Gives is still giving and still going. Head over here and buy a two pack of these nucleated beauties for only nine bucks (per set of two) and receive free shipping (FREE SHIPPING!). You can also still enter to win free glassware if it ever snows again in Fort Collins. And when you do something nice for yourself we are going to do something nice for others. Every $9 NBB glassware purchase constitutes a $1 donation to a really good cause. Follow that link above for all the details and all the good causes. Come on, you deserve some new glassware after all the selfless acts you did this holiday season.

    Idea number two: After you buy the glassware from idea number one you are going to need beer to put in them. A Folly Pack is just the thing for you. This is 4 different beers in one 12 pack, three of each. And right now those four beers are Fat Tire, Ranger, Trippel and Snow Day, a nice mix indeed (the four beer rotation rotates seasonally). These beers are the perfect blend of hoppy and Belgian styles and the box would fit just perfect in your refrigerator. Do not hesitate.

    Idea number three: OK, so this one is technically a collaboration between New Belgium and Wolverine Farm Publishing but a great book anyway. The Tour de Fat coffee table book is a great way for you to spend some of that free time now that your in-laws have left town. This (mostly) picture book is easy to peruse while sipping on one of the beers from your Folly Pack directly out of one of your new New Belgium globe glasses. It is a chance for you to re-live all of your TdF memories and glean some costume ideas for next year, not to mention learning the history and meeting the people behind such a fun event. Head over to Wolverine Farm Publishing's website to pick one up. And while you are over there (at WFP's site) make sure to pick up something else too. They put out a number of great things (Matter 14: Animal for instance) that need to be on your coffee tables and book shelves. Smart reading for smart people (that is me pandering to you... (it feels nice, huh?)).

    Get while the gettin's good and do something good for yourself. That is all.

    xoxo,

    JUICEBOX

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  • Tour de Fat 2011 stats, beer, stuff.

    Everything that I used to know and believe and then have been subsequently taught against has proven to be true and beautiful. I will get to the Tour de Fat stuff here is a second, but first I have to talk to you about spaces. So in the olden' days when I would put keyboard to paper (as they say) I would always put one space after a period instead of two spaces, always. It was a writing rule that I got from the MLA style guide (which to me (at the time) was infallible). And then I went to college, a nice college, well regarded, Jesuit. And it was here that I took a religious studies class based in the New Testament. The class was good, pretty hard and the subject matter was interesting. The professor of this class made rigorous demands about our writing, everything had to be right ("right" based on MLA style guidelines). The citations, the punctuation, he even measured our margins with a ruler. It was in this regard that I thought I would succeed, MLA style guidelines had become a bit of an obsession for me and my critical writing was improving as well. The submission of my first paper contained single spaced sentence starts following my periods. He docked me points for this "infraction" saying that a double space was required following a period. I argued with him endlessly about this, at the time I had trouble finding the MLA rule stating single spaces following periods and he would not take me at my word (generally a good idea). As the semester continued he continued docking points for my single spaces and my grade in the class was starting to suffer. It was at this point I decided to take him at his word, I switched to double spaces following periods to help my performance in his class and over the years I just accepted the fact that the double space was correct based on the MLA style guidelines (more research was not done on the matter as I was feeling defeated and deflated by the whole thing). But now there is vindication! This Slate.com article clears the whole issue up with citations and sources and everything, Slate.com never steers me wrong. Turns out I was right, single spacing is true and correct based on MLA guidelines and that professor was wrong. Now the trick is having to break the habit that has been ingrained into my typing fingers for the last 14 years, and so do you. We will now single space all new sentences starting after periods. Come on people, we can do this together and we can fight for correct typography and the following of MLA style guidelines. Citizens Unite!

    OK, the single space rant is over, on to the Tour de Fat.

    The 2011 season was full of TdF excitement, some new cities were added and the tour finally hit the eastern seaboard. Coast to coast the 2011 Tour de Fat raised $400,000! A new single season record that pushed the Tour de Fat money raised in total (over all of the years) to nearly $2,000,000 (that's two million dollars). That is a healthy chunk of change put into the pockets of local cycling groups to do a lot of good in your communities. Trail maintenance, general advocacy, more bike lanes, kids programs, community co-ops, the TdF saw it all.  There were also 13 worthy souls that traded their car for a bike. This is a major commitment to making the world a better place through bicycles. They signed over the title of their car to a local non-profit that in turn sold the car for cash to put towards the organization. These folks were then handed a Black Sheep custom commuter bike to ride for the next year (and for the rest of their lives). They had to make a serious commitment to the bicycle, ride it everywhere for one year. In riding these bikes the traders are helping out our world, making it a better, cleaner world and promoting bicycle riding, getting people out of their cars and helping other people remember that bikes are good and fun to ride. Check out The Car for Bike Trader Blog here and read all about the bicycle and rider's escapades from the mind and handlebars of the traders themselves.

    The 2011 Tour de Fat in Denver had some pretty awesome visitors too. There was several thousand people in attendance at the Denver show and we are glad that each and everyone of them came out to support their community. But a couple folks from from America ByCycle rode their bikes 1,100 miles to make it to the Denver show. We were very pleased to see them at the show and see their enthusiasm for people on bikes and we were even more pleased to see the movie they made about the adventure (because it's awesome and awesomely entertaining). I embedded the video below, but for more information on the ride and the people behind it check out www.AmericaByCycle.com.

    Race to Fat from America ByCycle on Vimeo.

    On that note we'll talk later, enjoy the film and ride your bike more!

    xoxo,

    Juicebox

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  • An Awesome and Hilarious Clips of Faith Wrap Up, part 1.

    Every year at the end of eventing season I send out a few emails to my dear friends in the New Belgium eventing department requesting season wrap up kind of material, you know, the juiciest of details, in order to inform you, the reader, about the inner workings and outer statistics of the season's best events.  I put these updates on the blog periodically for you folks to take it in.  This year I had our very own Clips of Faith road warrior, our man from Souix City, "Very Dressy" Jesse (pictured during a very normal commute to work, at right) respond to this request in the bestest and funniest possible way, a 3000 word opus of NBB eventing shenanigans.  He nailed it, all the facts and figures are straight, as well as the small stuff he used to really personalize it.  It's as if this guy used to be a reporter for a well known regional paper (he did).  I present this to you now, in two parts (part two to follow tomorrow).  So, here it is, part one, entitled "The First Half of the Whole Clips of Faith, 2011":

     

    The world was rumored to be heading to its demise on May 21, 2011.

    I'm really glad it didn't.

    If this most recent warning of the apocalypse had gone as predicted, my last weekend on earth would have been spent exhausted, dripping wet with rain, covered with grass and mud, assisting in the relocation of a dozen or so soiled port-a-potties between the hours of midnight and 1 a.m.

    Yes, that weekend was my first working as an Eventer for New Belgium Brewing Company. Eventers go by many names at NBB – roadies, road dogs, and, my favorite, carnies. Regardless of the name, the gig is the same - travel from town to town spreading NBB love. In my case, I spread BeerTD's via the Clips of Faith Beer and Film Tour, an outdoor philanthropic celebration of handmade beers and films that made its way across 18 cities this summer. Think of it as a beer and film carnival held in a park where all the proceeds from the sale of ale go to a good cause. The job was basically this: Show up to a town, organize some volunteers, spill the contents of a 26-foot trailer out onto the grass of an outdoor space, show some movies, serve some beer, pack it all back up and go to bed.

    From a brush with a sideburn hating movie extra to a pornography-related introduction, my summer was a blur of time zones, weather patterns, airports, new friends, delicious beers and only one near death experience. It was also one I will never forget.

    And now, for your reading pleasure, a recap of my life as a Clips of Faith Eventer:

     

    St. Louis, Missouri

    ATTENDENCE: 250

    MONEY RAISED FOR LOCAL NONPROFITS: $2,110

    RANDOM ACTS OF EVENTING: Turns out the Midwest in May is kind of a weatherman’s dream, an eventer’s nightmare. The rain, rain wouldn’t go away on this day, making for a really long start to the tour. This stop could have been considered two events as the inclement weather forced us to tear down our site – a dozen or so 10x10 tents, tables, chairs, artwork, sound system, 400-pound inflatable movie screen – and drag it all up a slippery, increasingly muddied hill to a large shelter.  The results were a questioning of my decision to take this job and the loss of what would be the first of many pairs of shoes. These particular classic Asics had picked up such a unique funk from tromping around in the slop that, upon returning home and setting them out, my girlfriend scolded the dog for peeing on them. That’s the only thing that could have made them smell so foul, she figured.

     

    Kansas City, Missouri

    ATTENDENCE: 800

    MONEY RAISED FOR LOCAL NONPROFITS: $6,561

    RANDOM ACTS OF EVENTING: With many friends in attendance at this one, the pressure was on for me to perform my new gig at a pro level. That’s why it was extremely embarrassing when I overlooked one cord – the one connecting a DVD player to the projector – resulting in a few minutes delay to the start of the night’s film showing. Only about 800 people noticed. Funny thing about throwing events – so many things can go wrong or get overlooked that the ones that do are often the most noticeable.

     

    Bloomington, Indiana

    ATTENDENCE: 1,100

    MONEY RAISED FOR LOCAL NONPROFITS: $2,857

    RANDOM ACTS OF EVENTING: One interesting aspect of the job was sharing hotel rooms with co-workers. Being a new employee, I was meeting most of these people for the first time. This can lead to some memorable get-to-know-you moments. My roommate for this stop was a coworker hailing from Chicago who came to the home of the Hoosiers to help us put on the party. He wasn’t expected to reach the hotel until the wee hours. Not wanting him to arrive to a dark room and a sleeping stranger, I turned all the lights on and turned up “Avatar” to help me fight off sleep. Didn’t work. While I slept away, this coworker entered the room to find that “Avatar” had ended and had been followed by a rather risqué flick. He entered the room as the plot was reaching… um… a climax of sorts. At first he thought he had caught me watching porn, but upon learning I was out like a light, worried that I would wake and accuse him of watching porn while I slept.  After a quick discussion the next a.m., we became fast friends. We didn’t turn on the TV that night.

     

    Madison, Wisconsin

    ATTENDENCE: 450

    MONEY RAISED FOR LOCAL NONPROFITS: $1,487

    RANDOM ACTS OF EVENTING: Our tiny but mighty team of three took a tremendous blow this week when one of my coworkers went down with a vicious rec league softball injury. A pop fly was called. A pop fly call was ignored. Feelings were hurt. Ribs were damaged. That’s why when I called my still standing co-worker from O’Hare Airport, the one already in Madison, to tell her that my connecting flight from Chicago to Madison had been canceled, the news didn’t go over very well. One well-timed compliment regarding how great the ticketing agent’s recent manicure looked and I was on the next flight. Madison, like most of our stops, turned out to be a very impressive city. Aside from its scenic qualities, Madison’s population seemed extremely engaged and carried out civic duties with fervor. The streets circling the state capital were home to a tent city of union workers protesting a move by the governor to limit the collective bargaining power of teachers and other public workers.  The same streets were also home to one of the biggest farmer’s markets I’ve ever seen, where strangely, everyone browsed by walking around clockwise. We learned this when we started walking in the other direction. We didn’t get far.

     

    Des Moines, Iowa

    ATTENDENCE: 550

    MONEY RAISED FOR LOCAL NONPROFITS: $3,544

    RANDOM ACTS OF EVENTING: 3 a.m. End of an18-hour workday. Six New Belgium coworkers sitting around drinking beers in a downtown Des Moines hotel lobby. One really drunk hotel guest who decides to run up a two-story escalator while security decides whether or not to chase him. Perfect end to a great day in the Hawkeye State.

     

    Boulder, Colorado

    ATTENDENCE: 1,000

    MONEY RAISED FOR LOCAL NONPROFITS: $6,689

    RANDOM ACTS OF EVENTING: The 18 short films shown during the Clips of Faith tour represented a great collection of independent filmmakers sharing a variety of messages. At nearly every tour stop the film “Scrapertown” brought tears to a few eyes. This flick told the story of “Original Scraper Bike King” Baybe Champ, a young Oakland resident who started a club that aims to keep at-risk youth off the streets by engaging them in the act of building scraper bikes.  These bicycles are budget-friendly customs made by spray painting the frames and wrapping the spokes of the wheels with tape, tinfoil or anything else a person can think of. In Boulder, we were lucky enough to have Baybe Champ in the audience and he was pumped to get on the mic for a bit of freestyle rapping and to spread his message of violence prevention via bicycling. When people ask me why New Belgium would spend a grip of money on this tour that racks up the bills but doesn’t pay any, I reference this night in Boulder. Not only did the residents of this community come together to raise nearly $7k for a local bike-related nonprofit, they also gave a young man the attention, acknowledgement and applause that just might encourage him to keep trying to change the world, two wheels at a time.

     

    Flagstaff, Arizona

    ATTENDENCE: 480

    MONEY RAISED FOR LOCAL NONPROFITS: $3,379

    RANDOM ACTS OF EVENTING: Ever heard of a haboob? Go ahead, Google it. Nothing graphic will appear, I promise. A haboob is a sand storm of devastating proportions. We’re talking a 5,000-foot tall wall of sand rolling through towns at crazy fast speeds. We missed the Phoenix haboob by one day. We didn’t miss the monsoon that followed, which, a bit north in Flagstaff, is widely known to occur during the exact week we were there to put on an outdoor event. The rain was a bit of a damper (ba dum tsh), but luckily it had stopped by the time one of the lights we used to illuminate the event grounds started on fire due to a manufacturing defect.

     

    Santa Cruz, California

    ATTENDENCE: 750

    MONEY RAISED FOR LOCAL NONPROFITS: $5,495

    RANDOM ACTS OF EVENTING: Taking advantage of my seaside location with a paddle boarding session should have been the highlight here. But only one day prior the Clips of Faith team had a brush with fame in the form of a “Howard the Duck” extra. This man, who harbored a deep hatred of sideburns evident by his not only shaving them off, but ensuring no sideburns at all by shaving up into his temple area, walked up to us as we ate lunch. Confused and thinking Clips of Faith was an open casting call, he offered up his services, his only resume mention being the bit part in the film about a humanoid alien duck who is sucked to earth, to Cleveland, no less. Sadly, we had no work to offer him. I wonder if he knew our overnight hotel clerk, the lady who wore the golden cape and was pissed she missed the “Harry Potter” film premier.

     

    Davis, California

    ATTENDENCE: 1,250

    MONEY RAISED FOR LOCAL NONPROFITS: $5,400

    RANDOM ACTS OF EVENTING: An illuminated, musical custom bicycle; many large men wearing wee bits of spandex and capes; a rather strong Jamaican contingent; finding hotel rooms for “service” dogs; bicyclists refusing to bathe; an invite to a rowdy after-hours party with HEAVY dance floor petting.  I’ll leave it at that. You should visit.

     

    Please stay tuned friends, the exciting conclusion (entitled "The Last Half of the Whole Clips of Faith, 2011") will be out tomorrow with everything required to finish such a great story.  Until then...

     

    XOXO,

    Juicebox

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  • It is time for GABF!

    This week in Colorado beer is a big one.  It is time for the Great American Beer Festival, and I (for one) am excited.  This is the biggest beer festival in the U.S. and the statistics are staggering.  Something like 450 breweries and over 2,000 beer to chose from.  Last year I found some real gems and this year is promising to be no different.  I am heading down Thursday night for the session and I am taking a camera, a notepad and a few close friends (and professional beer sippers) and I promise a write up even bigger and bolder than that of last year (I am shooting for a Pulitzer with this one).

    A few breweries I am looking forward to visiting...

    1. Ithaca Beer Company

    2. Cigar City Brewing Company

    3. Hopworks Urban Brewery

    4. Jolly Pumpkin

    5. Upright Brewing

     

    Some non-beer-consumption-things related to my attendance of GABF that I am looking forward to...

    1. Hilarious beer ad placement, like urinal mats and whoopie cushions

    2. Seeing all my beer blogger friends and asking them the worst GABF question of all..."what's your favorite beer so far?"

    3. Pre-festival-pre-game at the Falling Rock Tap House

    4. Making jokes about the pretzel necklace varietal infusions and bombasity of said pretzel necklaces

    5. Asking myself the persistent question "just what is that jarringly sour aroma hanging in the air?"

     

    As you can see (read) I am ready for GABF and the shenanigans that will be assured in attending the largest beer festival around.  I am also looking to make predictions for the medal winners and seeing as how I might not be able to get this up-coming post up before the medals are awarded look for me to make bold claims of certitude (after the fact) and be right about most things.  And based on all the sour beers I am no doubt going to try there is all but a guarantee that my stomach will hurt upon my homecoming.  So tune in friends, this will be awesome.

     

    -JUICEBOX

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  • Tour de Fat Wrap-Up...

    It's Tuesday and the 2011 Fort Collins Tour de Fat is nothing but a fond memory, but boy-howdy, the home town show was a doozie.  It all started with the bicycle parade, and (as always) it out did the year before.  There were people on bikes everywhere, I was on the sidelines watching it all go by and it took almost an hour for the whole thing to leave, people just kept coming (and coming), in fact the total number of people is said to have been hovering around 20,000 (that is one large group of costumed weirdos).  The Ryamiese Twins threw down the beats to get the whole thing started and eventually they ran out of things to rap about (that was pretty funny).  Then the parade returned and the show got under way and it was pure bliss.  There was hilarity, sincerity, and lots of great music.  We even had a fellow named Jim trade his car for a bike (not just any bike, a custom Black Sheep commuter (made right here in Fort Collins)) and Jim also agreed to use that bike instead of the car he no longer owns for one whole year.  It was a magical day.  It was also a great day for some Fort Collins non-profits (Overland Mountain Bike Club, Fort Collins Bike Co-op, and Bike Fort Collins to be exact).  All of the beer money's (as well as merchandise money's, parade donations, bike valet cash, and every other penny earned) was placed in their hands, and that was a lot of moneys, over 90,000 buckeroo's in cold hard cash (when all was said and done) went into the ground level pockets of these fine organizations.  That is a big take away for a one day event and the Fort Collins bike community will feel this influx of money and joy for the coming days, months and years.  And all with a 88% waste diversion rate (kudos Zero Hero, kudos).

    Overall the 2011 Fort Collins Tour de Fat was a smashing success, but the season is not quite over, the rolling Tdf train of bicycle fun (and destiny) still has six more shows, Denver, San Francisco, LA, San Diego, Tempe, and then it all finishes in Austin in late October.  Look out if you live in these areas, because this is a party you don't want to miss.  In one day you can ride bikes, taste beer, be entertained and contribute to society.  So get out there and have some fun.

    XOXO,

    Juicebox

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