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  • Dear Brewery Vivant,

    You're the best, I mean it. I wanted to take a few minutes and write you a letter expressing my adulation. So, here it is... When we first met it was magical. New Belgium was starting the Michigan roll out process and there you were, in an awesome, old funeral home in Grand Rapids. Your beers we great right away. We stopped by to say hello, drink a little, and it turned out that everybody inside the old funeral home (turned brewery) was awesome too. With wonderful and like-minded individuals such as yourselves it didn't take very long for the idea of a collaboration to come to the front.  First was the beer brewed at your place, in Grand Rapids: Escoffier. A bretta beer with French ...

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  • Red Hoptober is a new beer for fall, and it is really good...

    Fall is here! At least it is in New Belgium seasonal-beer land... Starting August 1st Red Hoptober is officially on beer-shop shelves and in tap lines all across our distribution area. When you're in line at the bar, trying to decide what you want, look for this handle, and then order it. You will not be disappointed (at least I hope not).  Let me give you a quick rundown: Red Hoptober is the perfect beer for warm days, or cooling nights. Fall is a strange time of year that can require a backpack full of clothes to make it comfortably through a day. You can spend the afternoons hiking around, soaking your cut-off jean shorts in sweat, and then the evenings chilled in a pullover, ...

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  • Clock out, it's finally time for a SHIFT BEER!

    16oz cans of Shift Beer are taking over the world! Or, at least, I hope they do, because this beer is awesome. April 2 is the official release of Shift (that's today!!!!!), it's packaged in 16oz cans only, and should be available through our entire distribution area as of right now. This is a pale lager, light bodied, but full flavored, 5% ABV. Shift is a session beer, lightly hopped with Nelson Sauvins from New Zealand, and while being a hop forward lager, this beer is very drinkable, no matter your tastes in beer.  I have been talking a little about Shift in recent weeks, here on the blog, and on the ol' Facebook, you know, building a buzz, getting the facts out to you as they ...

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  • I found some beers!

    I was walking around the office today, killing time, and I kept noticing beer bottles on everybody's desks. Collector's pieces to a certain degree. Only some of these beers were New Belgium's own. In the beer business you drink some beer, and while our beer is fantastic, and available, one is bound to develop favorites outside of one's own portfolio. So I started snapping pictures of the bottles I found. Here is the photo study. Most are empty, some are full, either way, enjoyment was had... Hope you liked the photo study and I hope you enjoyed the beer selection. And lastly, what beer bottles would you want (or already have) on your desk?  Hugs, JUICEBOX

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  • Cans Versus Bottles Versus Kegs! The battle rages on...

    With the release of Shift happening today, and 2012 being called the year of the craft beer can, it is important to talk about these beer package choices.  Between bottles and cans and kegs there isn't one package that is a clear winner over the others. They all have their ups, and they all have their downs. We want our consumers to be informed when the package choice is presented, so we made this handy-dandy decision map for your looking and considering, check it out. Now take this information and make use of it. And remember, be safe out there and make good turns. -JUICEBOX

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  • 2012, A CollaBEERative Year

    Around the New Belgium parts of the American Craft Beer landscape collaboration beers are in our blood. The first was Transatlantique Kriek with Brouwerij Boon in 2004 and then again in 2008. The Trip Series beers with Elysian in Seattle started in 2008 as well, and together we have gone on to create 11 of those over the years with no plans on stopping. Then there was Vrienden with Allagash in 2010, a delicious brettanomyces and lactobacillus beer with Belgian endive and hibiscus flowers. 2011 saw Clutch, a dark sour with the Maryland hardrockers of the same name. And 2012 will be another year of collaborative beers, in fact, a year full of collaBEERations. Coming this year are delicious beers with Lost Abbey of ...

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  • Surly Bikes Can (and do) Carry New Belgium Beer

    And the proof is in the pudding (or in the photo (as there is no actual pudding))... I woke up this morning to my phone buzzing. It was buzzing because an early-bird friend had sent an email with a link to the Official Intergalactic Surly Regional HQ Facebook page (it's linked right there (take a minute and go like it, then come back and finish reading this)). When I opened the link I found a picture of a new bike from Surly, the corpulent Moonlander, and strapped right to the front rack of this jelly-bellied bicycle was a New Belgium Folly Pack. The picture was captioned "Nighttime beer run on the Moonlander, two great tastes that blah blah blah..." So I went ahead ...

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  • Beer, Food... Together

    Lately, dinner around Juicebox Acres has been an exercise in classy dining with winter season vegetables. Squash, beets, chard, etc, and I have also been very into big, hoppy beers since the weather has turned here in Colorado a couple weeks ago, it's cold and dark outside and some very nice food pairings have been blossoming in my kitchen. Dinner from Monday night: a red chard, bacon and rice goulash (thank you Rachael Ray (she calls it Red Chard and Rice (and she also calls it a side dish, we went main course and put our own spin on it with beer and brown rice))).   Yep, I know goulash is typically a noodle dish but I had no better way to describe this and ...

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  • Whole Foods, Beer and Twitter!

    Have you ever heard of a Tweet Up?  Me neither, that is until my dear friend The Beer Wench asked me to help out with one.  Turns out a Tweet Up is when a group of folks get together in the Twitter-o-sphere and use a hash-tag to talk about the same thing.  What's that you say?  Never heard of a hash-tag?  A hash-tag looks like this: #awesomegloves and you can attach that pound sign, followed by some words (in this case: awesome and gloves) to the end of your Twitter updates (henceforth: Tweets) and everyone using Twitter can search #awesomegloves (or whatever hash-tag you like) and see every Tweet using that hash-tag and see what the whole world thinks of their awesome gloves.  Using a ...

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  • Frambozen is back (for a while now)!

    Alright, so this post is a little late, but man I have been really busy lately talking about other things, and it's not like it's too late to talk about it... So with out further ado---> FRAMBOZEN IS BACK!  This beer comes out every year in time for service to your best Thanksgiving guests and it stays on the shelves long enough to see the new year.  Which is to say long enough to serve at all of your holiday gatherings and happenings.  Frambozen is a raspberry brown ale that carries the wonderful sweetness and the casual tartness of the raspberry.  Every year some NBB folks find a raspberry crop they like, they have it juiced and then sent over to NBB HQ.  This is ...

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