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  • The numbers are in...

    The Clips of Faith and the Tour de Fat have both wrapped for the season, and the numbers are in. Clips raised $118,000 this year, and the Tour de Fat pulled in (almost) $500,000. That is (almost) $618,000 total raised (I know, I know, I'm a mathematician) for local non-profits in the communities that these shows happened in. That's a very successful year, to say the least. And we couldn't have done this without you, the fans and party goers, making these events so fun and so philanthropically wonderful. Here's the picture that says it all (well, not all of it, but most):

    So, thank you, from the bottom of our hearts, you made this event season fun and beneficial, and we will see you next year...

    xoxo,

    Juicebox

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  • So, I spilled beer on the guy who won the race; and other highlights from Independence Pass.

    Stage 4. One of the greatest days of my life.  I think I might have already said that this week, but this time I mean it. We decided to skip out on the start and finish of the race today and focus our sporting efforts on Independence Pass. So worth it, but a lot more on that later. First:

    The Video!

    It was shot and edited (the whole nine) by a new fellow named Larry. Simpsonic had to depart for home today so we brought in a replacement, and Larry isn't half bad. So let's let 'er rip:

    Last Night.

    Last night was fun, we went to another after party, gave away another cruiser, and drank a few beers. I got zero photos, zilch. The bar was so crowded and so dark that the camera just wasn't working, at all. But trust me, it all happened. Then, after the beers and stuff we headed back over to our hotel in Aspen. Not really our hotel (per say), as we didn't actually have a room, but a friend did, and his room had a really large balcony. We slept on his balcony. Luckily it didn't rain. Here was the scene when we woke up at 6:00 this morning:

    That is J- Party, waking up, looking good. But I don't want to dwell on the balcony. Let's move into the total sports coverage.

    Stage 4!

    Today's start was in Aspen, then the riders headed back over Independence Pass, then on to Beaver Creek. We have been spending a lot of time at starts and finishes this week, so we figured a day from a different angle was in order. Independence pass it was going to be. In looking up the road closure information for the pass we found out that the road was closing on the Aspen side at 8:00am. Another early departure, but we made it to the top by about 8:45am. They weren't going to shoot the starting pistol until 11:20, and the riders weren't estimated to summit Independence until 12:30, so we had some time to kill, but kill it we did. There was a ton of people up there hanging out, having fun, so it wasn't difficult to enjoy ourselves. The atmosphere was festive from the get go and the crowd was totally into waiting for the racers to summit.

      

    As you can read from the sign, Independence is up there in the clouds. The breathing was difficult for us, and we were just sitting around drinking beer. I can't imagine what those racers were going through. And the temperature was super variable as well. The clouds would cover and it would get cold, the clouds would break and it would get hot. Larry, and our pal J-Party, thought of one way to deal with it:

    They would take their pants off in the sun and then put them back on during cloud cover. It was a strange method (to be sure), but it worked out for them (I guess)...

    And then it was time to start really hanging out with the crowds. We started handing out beers and talking, it was a really fun time. It is truly amazing how nice people are when you start out the conversation with "hey, want a beer?" People were cheers-ing everywhere and smiling.

    And these guys rode up the pass to watch the race, they earned those beers.

    Before you knew it the time had passed and we were ready for the race. We started noticing the helicopter hovering so we knew the riders were getting close, and then, at the bottom of the road you could see a lone rider. The top of the pass was only 20 (ish) miles from the start, and then it was a long way to the finish, so no one was predicting a breakaway that early in the day. But wouldn't you know it... Jens Voigt! He was out front, by a ways. When he got up to our spot he had almost 3 minutes on the next closest group, and more than that on the main field. He was absolutely crushing it.

    As you know from last night's post Jens is a favorite of mine. And since I started watching bicycle racing about 10 years ago I have always wanted to run along side a rider on a climb. That is major tradition in road-side-bicycle-race-watching. I wanted to do it so bad, and today, running next to Jens, was going to be my chance to realize the dream:

    I was running with a pretty full Fat Tire in my hand and as we progressed up the hill it was splashing everywhere. I might have gotten some on Jens, or maybe even his bike (maybe). And then, as some of you might know, his breakaway stuck. He won the stage. I like to think the Fat Tire that I may, or may not have (but probably did) spilled on his bike was the lucky charm... So, in a very small way New Belgium helped Jens Voigt to victory today, and we will remember that always. PS. Hat's off to Mr. Justin Party for the wonderful picture.

    Before, during, and after Jens came through the fans on the pass were borderline rabid. It was so fun to be a part of it, and if you ever get the chance to see a mountain stage at any race jump on it. Today will go down as one of my favorite days ever, in my whole life. So fun.

    And then, before I wrap up, more pics that need no explanation:

     

    And with that, we're gone. Make sure to check out tomorrow's post. I'm back with Team Optum, and this time I'm riding in their car... See you then!

    Juicebox/Larry

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  • Stage 2, the Tour de Fat meets the Tour of Colorado...

    Alright, so I understand this race is called the US Pro Cycling Challenge (USPCC), but for the sake of our title today the Tour of Colorado just sounded better... Today we have another video for you and then the awesome photos and words to follow. It was a complete whopper, so buckle your helmets...

    The Video!

    Then, Last Night

    And here we are, post stage 2 and today was a doozie. But before we jump right into the now, let's travel back to last night... Simpsonic and I put yesterday's post together, got it all wrapped up, then headed back down into the town of Telluride. At the bottom of the gondola is a great bar and eatery called The Oak. We had beers to drink and a cruiser bike to give away. After another heated session of rock-paper-cruiser Frank took the bike home. Frank is a course marshall for the UPCC, so it was nice to send that cruiser into the wonderful hands of a hard working volunteer. Here he is (looking as if he's going to cry tears of joy):

    The bar was dark and Frank still had his reflective safety vest on, so the picture is not my best work... But you get the idea (and I think the flash blinded him too, again, look at his expression, it's priceless). Another wonderful moment of cruiser bike giveaway history. 

    And then, we were just sitting there, minding our own business, when the podium girls from the Telluride finish came wandering in. Jeff is a New Belgium Beer Ranger for the mountain areas here in Colorado, and he is quite the lady killer... After a couple minutes of Jeff talking with these two ladies they just smacked a few smoochers right on him:

    That was a big moment in Jeff's life (I think).

    And then the lateness of the night got later and we headed back up the gondola to rest our weary heads and ready ourselves for the big day ahead.


    Stage 2!


    Crested Butte was ready for this, like seriously ready. Simpsonic and I parked the NBB team car in town and mounted bicycles to climb to the finish at Mount Crested Butte. It's a huge 4 (ish) mile climb that just about tore the lungs out of my chest. But the road paint kept me pedaling. Painting the road is a tradition in road racing, it cheers the riders forward and entertains the TV audience that catch the quick glimpses. The whole road was painted with positivity from top to bottom. It was a treat to ride on top of it. 

    When I finally made it to the top I grabbed a beer and jumped right into hob-knobbing. The event at the finish started at 11am, the race was scheduled to cross the line at 3:50, we pulled in about 1pm grabbed those beers and headed right over to the bike pit. The USPCC presented a great opportunity to bring some beer and bicycle love on the road. And what better way to show it than a little piece of the Tour de Fat right inside the bike race. Art, art bikes, carnies, giant board games, funnel cakes (maybe not funnel cakes), and even a big kaleidoscope made an appearance today. The race fans with time to kill were killing it with all the fun to be had...

    The Crested Butte fans were all about the TDF costumed fun today too. Here is Pac Man apparently munching down on a New Belgium tent:

     He must have been hungry.

    And then on to the beer drinking, because there was some. There were several beer stations (as they call them in the business) to grab a cold one. And then there were beer vendors, out pedaling around, bringing the cold ones to the people. 

    That, my friends, is the perfect scenario for the thirsty race fan unwilling to give up their spot on the barrier.

    Oh, and there was some bike racing today too. It was a 99 mile stage from Montrose to Crested Butte. Lots of race action happened in between, but it all came down to Tejay van Garderen (or, as I like to call him, Tejay van Beer-Garden-en) and a last minute break on Christian Vande Velde. In fact, here is that break:

    And then here is Mr. van Beer-Garden-en, right after the win, being escorted to the podium:

    It was a great day of fans and fun and racing. And to close today's post here are some more photos that need no explanation:

    On that note... We'll see you tomorrow at Stage 3 (classy Aspen)! 

    -Juicebox/Simpsonic

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  • Great News!

    Starting today me and my compatriot (Simpsonic) are on the road following the US pro Cycling Challenge. For the next 8 days you (the reader) are going to be soaked in the fun of this event. We are also changing up the format of this medium for that time as well. I'm going to be posting, Simpsonic is going to be posting, we'll both be posting at the same time... Things are going to get weird, and awesome. So for today, me and then him. Here it goes:

    Juicebox:

    Well we made it, all the way to Durango. It took us almost 9 hours in the New Belgium team car, but we did it. On the road is Simpsonic and myself (ol' Juicebox) and starting today we launch our total sports coverage from the US Pro Cycling Challenge... Are you ready for the ride (see what I did there? It's a pun...).

    Here is a pic of the team car in Pagosa Springs (with team bikes loaded):

    ]

    And before leaving Pagosa Springs we stumbled across this very welcoming banner (on the side of an apparently abandoned building):

     

    Upon arrival we headed up to Fort Lewis College to get all unloaded, decompress (have a beer) and do a little hop-knobbin' with out pals at Ska Brewing and Something Independent. We did a sweet toast with some beers, it was fun. I would show you a picture, but they took it on their camera, and I forgot to give them my camera to get another. Ah well, check out Something Independent for that shot (it's a great one), and check them out for lots of other stuff too, they're here at the Pro Challenge all week as well. 

    After the hob-knobbing Simpsonic and I headed up to our room. We're staying on campus at Fort Lewis, nice room (just like the college days). Fort Lewis was nice enough to send the welcoming committee (things are different down here in the four corners):

    I offered, but she declined the beer.

    Immediately following this posting we are headed downtown to hang out at the Pro Challenge kick off block party. And then the race starts tomorrow. So be ready for all the total sports coverage that was promised starting then... 

    Until the day after today,

    Juicebox

     

     Simpsonic:

    What a Friday! The last day before we leave town for the US Pro Challenge and the excitement crackled out my ears as we tried to load our reformatted commercials to NBC(aclientaccountmanagerdoeswhatnow…?). After much ado involving production houses on both coasts, NBC, a field team in Durango and yrz truly sweating bullets on deadline…  Success! We're locked to run our classic Tinkerer spots on NBC and Versus during the Pro Challenge!

    Originally shot by Jake Scott, son of Ridley ("let's shoot 'em on 16!") in and around Paonia and the Black Canyon of the Gunnison, we've freshened them up with new soundtracks from Tour de Fat crowd pleaser, Sean Hayes, and hometown heroes, Fierce Bad Rabbit.

    It was a lot of shake/rattle/roll to get these up and running again so many thanks to all who helped along the way. Hope you like 'em. Check out these bands and share what they do - so much talent all around! Juicebox and I are gonna go catch a beer.

    chrz,
    Simpsonic

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  • The Tour de Fat just happened in Nashville, and it was awesome.

    Full disclosure on the Nashville Tour de Fat... I wasn't there (you know, like, physically), but I was thinking about it all day Friday and Saturday. Friday because the poor TdF carnies were busy unloading trucks of all the very fun, but very heavy stuff. And then Saturday, because that was show day. The Saturday morning of the show day I sent my TdF pals a text message letting them know I was thinking about them and that they should do their best to bring the greatness of the Tour de Fat to the good people of this world. And Nashville, from what I understand, was a really good time. 

    The TdFers' brought the fun, and the people of Nashville partied like only the people of the Music City know how. We are talking about 2,300 people parading, dancing and drinking beers for a good cause. In all they raised almost $20,000 for local non-profits. Amazing. That's a good chunk of change for 5 hours worth of hanging out. And then there was Drew. Drew turned over the keys to his car, and in exchange was outfitted with a bike for riding. He swapped car for bike, and for the next year he will keep pedal underfoot and rely on his his legs and his heart for the motor. He is an inspiration to us all. 

    And after the Nashville show last weekend the grand total of Tour de Fat fund raising shenanigans, over the past 10 years of shenanigans, has broken the $2,000,000 mark. 2 million, right into the pockets of non-profits the country over. That is pretty cool. And we couldn't have done any of it without you folks, having fun and drinking beer in the park. So, we thank you, and the non-profits thank you, because you deserve it. Go ahead, crack a Fat Tire and pat yourself on the fanny.

    Find all the Tour de Fat info you need to know here, because it might be heading towards a city near you...

    And thanks again Nashville, that was a good time...

    -Juicebox

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  • Senator Craft Goes to Washington (and other places too)...

    Michael Craft (pictured left) is the NPO and bicycle advocacy liaison for the Tour de Fat, and he is, generally, all about bikes (and a proud employee owner of New Belgium Brewing). And today he's the guest blogger here at NBB.com. Below is his re-cap of Bike Summit Season (that's a thing). Take it in, enjoy the good word of bicycle advocacy, and know that people like Craft are fighting the good fight for all of us lackeys who just like to ride bikes and not think about politics... 

    Take it away Craft––>


    It’s hard to believe that Bike Summit season is over and the Tour de Fat season is about to start, for me at least. This year’s Bike Summit season started off in Denver Colorado, where Bicycle Colorado hosted their 2nd (now annual!) fantastic event, February 6th and 7th. Colorado Governor John Hickenlooper, the Alliance for Biking and Walking’s Jeff Miller and USA Pro Cycling Challenge's CEO Shawn Hunter welcomed all of us to a sold-out event at the Curtis Hotel. We spent the afternoon talking about how to become effective bicycle advocates and how to ask our representatives for their support. As many of you know, every politician wants to hear about two things: money and jobs. Luckily, bicycling represents those two items very well, specifically to the tune of $1.2 Billion dollars annually in Colorado.

    The day ended with some tasty brews from New Belgium. Dig made its debut, and folks definitely “dug” it. Twenty years ago, we put a bicycle on our Fat Tire label because we love bikes. I don’t think anyone could have foreseen what an iconic image of sustainability the bicycle has become. Promote what you love and be sure to love what you promote, luckily for us at New Belgium, that’s beers and bicycles. Tuesday was the day at the Capitol. Our specific ask this year was to support House Bill 1084 which would end the Hit & Run Loophole. This House Bill would increase the penalty for leaving the scene of a serious bodily injury crash from a class 5

    felony to a class 4 making it equivalent to drunk driving. Current Colorado law gives drunk drivers, especially repeat offenders, an incentive to not stop at the scene of a crash and call for help of injured people. Instead, current law rewards drunk drivers with a lesser penalty for fleeing the scene and trying to hide out until they are sober. The consequence of this loophole may be life or death for someone needing immediate medical attention at the scene of a crash.  Bicycle and pedestrian fatalities are four times more likely to be the result of a hit and run than other roadway crashes. HB 1084 goes to a vote in the House Appropriations Committee in a couple weeks.

    Two weeks after the Colorado Bicycle Summit, I was off to Madison for the 4th Annual Wisconsin Bike Summit.  Nearly 400 bike enthusiasts from every corner of the state made the trip to the Capitol to learn about bicycle infrastructure and programming, share success stories, and meet with their elected officials to support cycling and ensure every ride we take in Wisconsin is safe, enjoyable, and fun.


    The biggest news to the bicycle advocacy world came out this very same week. The Alliance for Biking & Walking, Bikes Belong, and the League of American Bicyclists have agreed that uniting the three organizations would dramatically improve their effectiveness in increasing bicycle use in the US. This is very exciting news, the formation of the “Big Three” into the “Big One” will surely increase everyone’s voice for bicycling into a more effective, and better represented, unified front. No news just yet on what they will be calling themselves, but I hope it has a superhero ring to it.

    Four weeks after the Wisconsin Bike Summit, I was off to our Nation’s Capital for the National Bike Summit. The NBS brought over 800 cyclists from 49 states to show policymakers that bicycling is an important transportation option for a powerful, and growing constituency, in communities all across the Nation. “Bicycling represents a popular, equitable and growing mobility option that creates jobs, cuts healthcare costs and protects 

    American families from skyrocketing gas prices.  Still, members of the U.S. House of Representatives are poised to eliminate dedicated funding for cost-effective programs that make bicycling safe and accessible in urban and rural communities across the country.” The ask for our senators and Congressional Representatives was to support the Petri/Johnson amendment which would help preserve less than 1.5% of the entire transportation budget for bicycle and pedestrian efforts.


    I think one of the most wonderful things about bicycle advocacy is that it is a bipartisan issue, or “bike-partisan” as we like to call it. Whether you are a Republican or Democrat, it is hard to argue that bicycling couldn’t help the obesity epidemic that is plaguing this country, that bicycling represents thousands of jobs and billions of dollars across our land, and that bicycling is a sustainable vote for the environment.

    It certainly doesn’t hurt that the NBS is held in Washington, D.C. What a great city!  If you think our country doesn’t have much history, an afternoon exploring D.C. will prove you wrong. The Cherry Blossoms were in full bloom, adding icing to an already tasty cake. A few personal highlights were seeing many of our Tour de Fat Non-Profit friends, getting to talk about the Tour de Fat having an inaugural show in Yards Park (located behind the Department of Transportation building) on June 16th, and of course enjoying a few tasty brews with passionate bicycle advocates. Special thanks to Director Jarvis of the National Park Service for signing my National Park Passport.  

    I’m not anti-car, I’m just pro-bike. I think we can make a difference in the world by making bicycling safer and more accessible, for everyone. Small changes such as making smarter trips in our cars, save errands until multiple stops are necessary, try to be Car-Free a couple times a week, challenge yourself to commute by bike within a 2 or 3 mile radius of your house, soon you’ll instinctively rethink your travel options. I understand the freedom that our cars represent, I love being in charge of my music too, but at least consider carpooling. Riding your bike or walking as your primary form of transportation will be as second-nature to you as recycling. Sooner than later, your face will be sore from smiling and your legs will look increasingly sexy, all thanks to man’s greatest invention: the bicycle…

    Thanks for reading,

    Michael Craft

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  • The holidays are over, time to treat yourself...

    There are a few things that one must wait for; the doctor, good tomato plants, reliable NBC Thursday night programming, these things take patience. Another is treating yourself to a holiday gift. Just recently was the time of year that we must put others first, but now that's over now and we can start thinking of ways to spend money on ourselves.

    Here at NBB HQ we have a few things going that fit into that self-serving-shoe very well, and you can still reap a few holiday benefits to boot (more shoe pun).

    Idea number one: You bought some New Belgium Glassware for your friends and family this year but you neglected to stock your own cabinet. Wait no longer, The Glass That Gives is still giving and still going. Head over here and buy a two pack of these nucleated beauties for only nine bucks (per set of two) and receive free shipping (FREE SHIPPING!). You can also still enter to win free glassware if it ever snows again in Fort Collins. And when you do something nice for yourself we are going to do something nice for others. Every $9 NBB glassware purchase constitutes a $1 donation to a really good cause. Follow that link above for all the details and all the good causes. Come on, you deserve some new glassware after all the selfless acts you did this holiday season.

    Idea number two: After you buy the glassware from idea number one you are going to need beer to put in them. A Folly Pack is just the thing for you. This is 4 different beers in one 12 pack, three of each. And right now those four beers are Fat Tire, Ranger, Trippel and Snow Day, a nice mix indeed (the four beer rotation rotates seasonally). These beers are the perfect blend of hoppy and Belgian styles and the box would fit just perfect in your refrigerator. Do not hesitate.

    Idea number three: OK, so this one is technically a collaboration between New Belgium and Wolverine Farm Publishing but a great book anyway. The Tour de Fat coffee table book is a great way for you to spend some of that free time now that your in-laws have left town. This (mostly) picture book is easy to peruse while sipping on one of the beers from your Folly Pack directly out of one of your new New Belgium globe glasses. It is a chance for you to re-live all of your TdF memories and glean some costume ideas for next year, not to mention learning the history and meeting the people behind such a fun event. Head over to Wolverine Farm Publishing's website to pick one up. And while you are over there (at WFP's site) make sure to pick up something else too. They put out a number of great things (Matter 14: Animal for instance) that need to be on your coffee tables and book shelves. Smart reading for smart people (that is me pandering to you... (it feels nice, huh?)).

    Get while the gettin's good and do something good for yourself. That is all.

    xoxo,

    JUICEBOX

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  • Tour de Fat 2011 stats, beer, stuff.

    Everything that I used to know and believe and then have been subsequently taught against has proven to be true and beautiful. I will get to the Tour de Fat stuff here is a second, but first I have to talk to you about spaces. So in the olden' days when I would put keyboard to paper (as they say) I would always put one space after a period instead of two spaces, always. It was a writing rule that I got from the MLA style guide (which to me (at the time) was infallible). And then I went to college, a nice college, well regarded, Jesuit. And it was here that I took a religious studies class based in the New Testament. The class was good, pretty hard and the subject matter was interesting. The professor of this class made rigorous demands about our writing, everything had to be right ("right" based on MLA style guidelines). The citations, the punctuation, he even measured our margins with a ruler. It was in this regard that I thought I would succeed, MLA style guidelines had become a bit of an obsession for me and my critical writing was improving as well. The submission of my first paper contained single spaced sentence starts following my periods. He docked me points for this "infraction" saying that a double space was required following a period. I argued with him endlessly about this, at the time I had trouble finding the MLA rule stating single spaces following periods and he would not take me at my word (generally a good idea). As the semester continued he continued docking points for my single spaces and my grade in the class was starting to suffer. It was at this point I decided to take him at his word, I switched to double spaces following periods to help my performance in his class and over the years I just accepted the fact that the double space was correct based on the MLA style guidelines (more research was not done on the matter as I was feeling defeated and deflated by the whole thing). But now there is vindication! This Slate.com article clears the whole issue up with citations and sources and everything, Slate.com never steers me wrong. Turns out I was right, single spacing is true and correct based on MLA guidelines and that professor was wrong. Now the trick is having to break the habit that has been ingrained into my typing fingers for the last 14 years, and so do you. We will now single space all new sentences starting after periods. Come on people, we can do this together and we can fight for correct typography and the following of MLA style guidelines. Citizens Unite!

    OK, the single space rant is over, on to the Tour de Fat.

    The 2011 season was full of TdF excitement, some new cities were added and the tour finally hit the eastern seaboard. Coast to coast the 2011 Tour de Fat raised $400,000! A new single season record that pushed the Tour de Fat money raised in total (over all of the years) to nearly $2,000,000 (that's two million dollars). That is a healthy chunk of change put into the pockets of local cycling groups to do a lot of good in your communities. Trail maintenance, general advocacy, more bike lanes, kids programs, community co-ops, the TdF saw it all.  There were also 13 worthy souls that traded their car for a bike. This is a major commitment to making the world a better place through bicycles. They signed over the title of their car to a local non-profit that in turn sold the car for cash to put towards the organization. These folks were then handed a Black Sheep custom commuter bike to ride for the next year (and for the rest of their lives). They had to make a serious commitment to the bicycle, ride it everywhere for one year. In riding these bikes the traders are helping out our world, making it a better, cleaner world and promoting bicycle riding, getting people out of their cars and helping other people remember that bikes are good and fun to ride. Check out The Car for Bike Trader Blog here and read all about the bicycle and rider's escapades from the mind and handlebars of the traders themselves.

    The 2011 Tour de Fat in Denver had some pretty awesome visitors too. There was several thousand people in attendance at the Denver show and we are glad that each and everyone of them came out to support their community. But a couple folks from from America ByCycle rode their bikes 1,100 miles to make it to the Denver show. We were very pleased to see them at the show and see their enthusiasm for people on bikes and we were even more pleased to see the movie they made about the adventure (because it's awesome and awesomely entertaining). I embedded the video below, but for more information on the ride and the people behind it check out www.AmericaByCycle.com.

    Race to Fat from America ByCycle on Vimeo.

    On that note we'll talk later, enjoy the film and ride your bike more!

    xoxo,

    Juicebox

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  • Tour de Fat Wrap-Up...

    It's Tuesday and the 2011 Fort Collins Tour de Fat is nothing but a fond memory, but boy-howdy, the home town show was a doozie.  It all started with the bicycle parade, and (as always) it out did the year before.  There were people on bikes everywhere, I was on the sidelines watching it all go by and it took almost an hour for the whole thing to leave, people just kept coming (and coming), in fact the total number of people is said to have been hovering around 20,000 (that is one large group of costumed weirdos).  The Ryamiese Twins threw down the beats to get the whole thing started and eventually they ran out of things to rap about (that was pretty funny).  Then the parade returned and the show got under way and it was pure bliss.  There was hilarity, sincerity, and lots of great music.  We even had a fellow named Jim trade his car for a bike (not just any bike, a custom Black Sheep commuter (made right here in Fort Collins)) and Jim also agreed to use that bike instead of the car he no longer owns for one whole year.  It was a magical day.  It was also a great day for some Fort Collins non-profits (Overland Mountain Bike Club, Fort Collins Bike Co-op, and Bike Fort Collins to be exact).  All of the beer money's (as well as merchandise money's, parade donations, bike valet cash, and every other penny earned) was placed in their hands, and that was a lot of moneys, over 90,000 buckeroo's in cold hard cash (when all was said and done) went into the ground level pockets of these fine organizations.  That is a big take away for a one day event and the Fort Collins bike community will feel this influx of money and joy for the coming days, months and years.  And all with a 88% waste diversion rate (kudos Zero Hero, kudos).

    Overall the 2011 Fort Collins Tour de Fat was a smashing success, but the season is not quite over, the rolling Tdf train of bicycle fun (and destiny) still has six more shows, Denver, San Francisco, LA, San Diego, Tempe, and then it all finishes in Austin in late October.  Look out if you live in these areas, because this is a party you don't want to miss.  In one day you can ride bikes, taste beer, be entertained and contribute to society.  So get out there and have some fun.

    XOXO,

    Juicebox

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  • Don't miss your chance to win the bike!

    As we approach the first dawn of September the chances of you winning a 20th anniversary custom New Belgium cruiser bike are getting slimmer and slimmer.  The Joy-Ride campaign is coming to a close as of the 5th of September and when that door closes so does your opportunity to win the bike.  As it stands you still have 5 ways to win- writing, talking, getting your photo taken, getting your video taken and the random entry, so get on it.  Here is the link to the page for entries and it should explain all you need to know about this last week (and change) of this wonderful contest and your odds of winning.  So keep it coming and we will keep picking winners everyday (for just a few more days).

    Also, this weekend is the home town Tour de Fat.  That is right, the world's largest bike parade and world's awesome-est party are about to get dropped right here in Fort Collins.  If you are anywhere near Northern Colorado this weekend it is in your best interest to come on by.  Over the past 11 years this party has been at the Mothership (NBB HQ), but this year there is a venue change, make sure you take note.  This years party will be focused in the blocks surrounding Civic Center Park (follow the link for detailed details pertaining to such things as directions and addresses), if you are anywhere close to the right place you won't be able to miss it.  So costume up and prepare your inner (or outer) freak because this party is not to be skipped, great music, great beer, great entertainment, great times (all will be had).  The parade takes flight at 10am and the kegs get tapped at 11.  Now you know the all the need-to-know details, see you there.

    xoxo,

    Juicebox

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