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  • Great News!

    Starting today me and my compatriot (Simpsonic) are on the road following the US pro Cycling Challenge. For the next 8 days you (the reader) are going to be soaked in the fun of this event. We are also changing up the format of this medium for that time as well. I'm going to be posting, Simpsonic is going to be posting, we'll both be posting at the same time... Things are going to get weird, and awesome. So for today, me and then him. Here it goes: Juicebox: Well we made it, all the way to Durango. It took us almost 9 hours in the New Belgium team car, but we did it. On the road is Simpsonic and myself (ol' Juicebox) and ...

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  • IPA Day is August 2nd...

    Did you know there is an IPA Day? Well there is. And it's all thanks to Ashley Rouston (The Beer Wench) and Ryan Ross (of the San Diego based, heavy hitting, Karl Strauss). These two beer drinkers felt the IPA needed its very own day, so last year they decided to give it one. And I, for one, couldn't be happier. Coming Thursday, the 2nd of August, 2012 is the 2nd annual International IPA Day! There are lots of things happening for this special day, for the most up to the minute details you should follow #IPADay on Twitter. And, if you want to celebrate this most-wonderful of days with New Belgium there are three glorious ways: Firstly, come to the ...

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  • You like beer and skiing right?

    We are right (smack-dab) in the middle of ski season in Colorado right now. Over the last couple of weeks the snow around here has been dumping and that's perfect for us (and you) as we head full steam into the event season, because it's almost Scavenger Hunt time. The Scavenger Hunts are a series of great New Belgium events firing up here in a couple weeks. The idea is that a team (2 to 5 people) shows up to the designated mountain on the designated day, gets their lift ticket and pays the entry fee of $10 and a clue sheet is then given out. Once the team has the clue sheet and the lifts open it is an all out race to collect ...

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