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  • Let's go to Western Heritage, the coolest little foundry in the west.

    At New Belgium we take our soft-goods and swag pretty seriously. From kites to garden-markers we have sold some pretty memorable merchandise. But these new belt buckles we're getting might be the coolest thing yet. They're made in Loveland, Colorado at Western Heritage. A couple days ago some of us were lucky enough to go down the road and see the place for ourselves. Western Heritage makes belt buckles, and small sculptures, and lots of other (awesome) stuff cast in bronze, silver alloy, sterling, and even gold. They're pretty famous for making these:  That is the official uniformed buckle of the U.S. Forest Service. On one's first day as a Ranger one gets their pants and hat and other uniform-based equipment. Included in that is one's very own belt buckle. Western Heritage makes these buckles for the government, and they ...

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  • Red Hoptober is a new beer for fall, and it is really good...

    Fall is here! At least it is in New Belgium seasonal-beer land... Starting August 1st Red Hoptober is officially on beer-shop shelves and in tap lines all across our distribution area. When you're in line at the bar, trying to decide what you want, look for this handle, and then order it. You will not be disappointed (at least I hope not).  Let me give you a quick rundown: Red Hoptober is the perfect beer for warm days, or cooling nights. Fall is a strange time of year that can require a backpack full of clothes to make it comfortably through a day. You can spend the afternoons hiking around, soaking your cut-off jean shorts in sweat, and then the evenings chilled in a pullover, ...

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  • Pow Wow Week

    So here we are, Thursday, mid-morning, and I feel sort of terrible. This week is our bi-annual Pow-Wow, when all of the New Belgium Beer Rangers come home to the Mothership for meetings, presentations and lots of shenanigans (let me again stress the shenanigans). In my current position I am required to be present at a lot of these meetings (sales and branding do go hand in hand you know) and I have learned a lot about the upcoming year and all the big plans being hatched around NBB HQ. We talked a lot yesterday about the forth coming 16oz cans of Shift as well as the new spring seasonal, Dig. Both available soon, and in some markets you can even score Dig now ...

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