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  • The numbers are in...

    The Clips of Faith and the Tour de Fat have both wrapped for the season, and the numbers are in. Clips raised $118,000 this year, and the Tour de Fat pulled in (almost) $500,000. That is (almost) $618,000 total raised (I know, I know, I'm a mathematician) for local non-profits in the communities that these shows happened in. That's a very successful year, to say the least. And we couldn't have done this without you, the fans and party goers, making these events so fun and so philanthropically wonderful. Here's the picture that says it all (well, not all of it, but most):

    So, thank you, from the bottom of our hearts, you made this event season fun and beneficial, and we will see you next year...

    xoxo,

    Juicebox

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  • Are you a filmmaker? Because Clips of Faith is ready for your film!

    Screaming right into its third season, the Clips of Faith is ready to start cranking for 2012. The Clips of Faith (for those in the dark) is a New Belgium beer and film tour that is scheduled for 18 stops in the coming year. The idea of this event is that we bring a whole bunch of hard to find, hand-made beers and a great program of hand-made short films for projection onto the big screen in a park located in (or, at least close to) your home town. It is a wonderful pairing of beer and film for all to enjoy. The festival hits the road in May.

    Why am I bringing this up in February? Well, we have the beer taken care of (it's what we do) but we need the program of short films. That's where you come in, all of these films are harvested from our drinking audience.

    The idea is pretty simple, you make a film conforming to the regulations of the Clips of Faith, submit it to us, and then we will view all of the entries and pick a handful of the best to use in the program. The basic part of the regulations are about as simple as the idea:

    Create and submit an original film between 10 seconds and 7 minutes long. Your film can be on any subject in any genre but for bonus credit, try to include one or more of New Belgium's five main follies:

    1. Craft Beer.

    2. Sustainability (environmental statements).

    3. Whimsy (spoofs, giddy candid moments, anything worth watching).

    4. Culture.

    5. Adventure.

    You need to be at least 21 years of age and reside in the United States. Film submissions will be accepted through April 16th. Films will be judged by panels of judges selected by New Belgium. Aside from these rules and regulations, the judging criteria will be determined by the judging panels, in their discretion. The judging panel’s decisions will be final.

    We want your creativity and we’re willing to reward you! At least that’s the current plan.

    And to further wet the channel of creativity, here is the 2011 trailer-


    There is a little more to those regulations (the fine print and such) and that can be found here (look for the hot link to  the Clips of Faith official rules). But, the idea is that you are a filmmaker and we want your film. So get after it, blow our minds, make something your mother would be proud of and submit it here--> www.ClipsofFaith.com

    See you down the road,

    Juicebox

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  • The final part of the Clips of Faith wrap up (part two).

    To pick up where we left off yesterday, Jesse was in Davis, CA halfway through traveling around this great country with all the fixin's for a fun film and beer festival.  I would also like to present the Clips of Faith 2011 crew (in photo form), Jesse is on the far left (that's why we call him "Very Dressy" Jesse (he looks good, there is no denying it)).

    "The Last Half of the Whole Clips of Faith, 2011":

    Seattle, Washington

    ATTENDENCE: 950

    MONEY  FOR LOCAL NONPROFITS: $3,797

    RANDOM ACTS OF EVENTING: First, Gasworks Park in Seattle is one of the most strangely beautiful places I have ever spent a day. Consisting architecturally of towering industrial relics once used to convert coal and crude oil into gas, this place offers fantastic views of downtown Emerald City, heavy seaplane traffic and kite flying. Secondly, the park has a great sprinkler system, something we and the nearly 1,000 people in attendance realized when they turned on at 10 p.m. (although we had requested that they be turned off). Running away from the spewing sprinkler heads would normally be a great solution, but with the beer garden fencing in place and two slightly dark, remote exits proving to be elusive, running and screaming while continuing to be dowsed with water was the only acceptable move.

     

    Portland, Oregon

    ATTENDENCE: 600

    MONEY RAISED FOR LOCAL NONPROFITS: $1,295

    RANDOM ACTS OF EVENTING: This event was sort of poopy. By that I mean the grounds of the park we were calling home for the day were covered in a nice fresh blanket of goose crap. When scouting sites for the tour, it’s hard to account for everything. In this case, this park was not home to a flock of geese when it was visited months earlier and determined to be a beautiful green space nestled along the Willamette River that would suit our needs wonderfully. Although myself and nearly every piece of our equipment was tainted with a touch of fowl fecal matter that day, our guests still had a great time. Strangely, we did not see an increase in the sale of New Belgium blankets.

     

    Missoula, Montana

    ATTENDENCE: 550

    MONEY RAISED FOR LOCAL NONPROFITS: $2,269

    RANDOM ACTS OF EVENTING: Occasionally things need fixin’ when you are out on the road. By “occasionally” I mean all the f’in time. At the conclusion of this event I was charged with the task of bringing four, three-feet-long 1x4’s back to the brewery for repair. The fine folks of the Missoula International Airport’s TSA squad didn’t care much for my new carry-on, as illustrated here:

    “I can’t let you on the plane with that sir,” the TSA agent said, halting the impatient security line.

    “Really? Why not? I’ve seen much longer items allowed on board,” I replied. “Some kid had a skateboard last week.”

    “Your items could be considered a clubbing threat, sir,” the agent said, very sternly.

    “These? The best I could do is spank the heck out of somebody with these,” I replied.

    She laughed. Myself, and my boards, made it safely onto the flight. And no one was spanked in the making of this memory.

     

    Asheville, NC

    ATTENDENCE: 700

    MONEY RAISED FOR LOCAL NONPROFITS: $2,427

    RANDOM ACTS OF EVENTING: This “Beer City USA” was very excited that New Belgium and 15 or so of its delicious beers were in town and ready to make friends. What this city wasn’t excited to do was announce that the only interstate heading to the airport would be closed all day Saturday, the same day myself and two co-workers were scheduled to fly out. At the risk of never being allowed to rent a car again, I’ll admit our trip to the airport turned into something out of Dukes of Hazzard. No, we didn’t jump any freight trains with Sherriff Roscoe Coletrane sucking our tailpipe, but we did exceed posted speed limits while tearing up the back roads of Buncombe County with the help of three people frantically hitting up map apps on iPhones. We made our flight, but didn’t have enough time for one of my shaken passengers to get the vodka drink he was in desperate need of.

     

    Charlotte, North Carolina

    ATTENDENCE: 250

    MONEY RAISED FOR LOCAL NONPROFITS: $777

    RANDOM ACTS OF EVENTING: Our hotel was located across the street from the NASCAR Hall of Fame. I’m pretty sure my sheets smelled like Richard Petty. What can top that?

     

    Charleston, South Carolina

    ATTENDENCE: 300

    MONEY RAISED FOR LOCAL NONPROFITS: $1,500

    RANDOM ACTS OF EVENTING: Let’s talk food. At each tour stop we’d have a great guide to the city in the form of coworkers sprinkled around the nation, Beer Rangers to you. They’d always know where to eat, where to drink and what to avoid. The result is that our team bellied up and/or chowed down at some of the best beer bars and restaurants the US of A has to offer. At this point I decided to eat regionally – basically because the South was forcing it upon us. Biscuits came with everything (so many that a coworker started pocketing them for midnight snacks) and I was once blessed with a fried tomato on my roast beef sandwich. Yes, fried. When in Rome, I decided that for the next month my time would be well spent eating as many orders of Shrimp and Grits as I could. I only managed to put 10 servings in my belly. Only so many hours in a day.

     

    Atlanta, Georgia

    ATTENDENCE: 450

    MONEY RAISED FOR LOCAL NONPROFITS: $2,440

    RANDOM ACTS OF EVENTING: Pretty standard event here, other than one of our food vendors showing up with the recreational vehicle from the Bill Murray and Harold Ramis classic film “Stripes.” And now a moment of reading silence for an awesome movie quote: “Chicks dig me because I rarely wear underwear, and when I do, it’s usually something unusual.”

     

    Athens, Georgia

    ATTENDENCE: 500

    MONEY RAISED FOR LOCAL NONPROFITS: $2,163

    RANDOM ACTS OF EVENTING: A guy from Iowa who has never been further east in the United States than Chicago can learn much traveling around the nation. Our site in Athens was a city block that ended at the intersection of Washington and Lumpkin Streets, also known as “Hot Corner.” This was the center of cultural life – and too often conflict - in the African American community during the 50s and 60s. Along with Charleston’s many Civil War relics, this summer afforded me a very important education not available growing up amongst the corn.

     

    Knoxville, Tennessee

    ATTENDENCE: 550

    MONEY RAISED FOR LOCAL NONPROFITS: $3,572

    RANDOM ACTS OF EVENTING: Like I said, learning opportunities are everywhere while traveling. That’s why when I walked in on two parks & rec workers from this fine city debating the merits of mixing Gatorade with moonshine, I dropped everything and sat down with ears wide open. Who cares if I needed them to turn the electricity on? Everything else could wait. For the record, we all ended up agreeing to be pro-moonshine Gatorades.

     

    All in all, 11,000 attendees helped Clips of Faith raise nearly $59,000 for nonprofits around the country, bringing the two year total to $91,000. We even kept it green, our recycling and composting efforts resulting in an average waste diversion rate of 91 percent. Not bad for a beer company. If you’d like to attend 2012 Clips of Faith, keep tabs on tour planning at clipsoffaith.com. Cheers.

     

    Thanks for the wrap up Jesse, sounds like you had a great summer (and spring and fall) and the fans of Clips of Faith (present and future) thank you for your contributions to the summertime-highway-of-laughs-and-good-times-as-presented-by-the-New-Belgium-Brewing-CO. 

    See you next year,

    Juicebox

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  • An Awesome and Hilarious Clips of Faith Wrap Up, part 1.

    Every year at the end of eventing season I send out a few emails to my dear friends in the New Belgium eventing department requesting season wrap up kind of material, you know, the juiciest of details, in order to inform you, the reader, about the inner workings and outer statistics of the season's best events.  I put these updates on the blog periodically for you folks to take it in.  This year I had our very own Clips of Faith road warrior, our man from Souix City, "Very Dressy" Jesse (pictured during a very normal commute to work, at right) respond to this request in the bestest and funniest possible way, a 3000 word opus of NBB eventing shenanigans.  He nailed it, all the facts and figures are straight, as well as the small stuff he used to really personalize it.  It's as if this guy used to be a reporter for a well known regional paper (he did).  I present this to you now, in two parts (part two to follow tomorrow).  So, here it is, part one, entitled "The First Half of the Whole Clips of Faith, 2011":

     

    The world was rumored to be heading to its demise on May 21, 2011.

    I'm really glad it didn't.

    If this most recent warning of the apocalypse had gone as predicted, my last weekend on earth would have been spent exhausted, dripping wet with rain, covered with grass and mud, assisting in the relocation of a dozen or so soiled port-a-potties between the hours of midnight and 1 a.m.

    Yes, that weekend was my first working as an Eventer for New Belgium Brewing Company. Eventers go by many names at NBB – roadies, road dogs, and, my favorite, carnies. Regardless of the name, the gig is the same - travel from town to town spreading NBB love. In my case, I spread BeerTD's via the Clips of Faith Beer and Film Tour, an outdoor philanthropic celebration of handmade beers and films that made its way across 18 cities this summer. Think of it as a beer and film carnival held in a park where all the proceeds from the sale of ale go to a good cause. The job was basically this: Show up to a town, organize some volunteers, spill the contents of a 26-foot trailer out onto the grass of an outdoor space, show some movies, serve some beer, pack it all back up and go to bed.

    From a brush with a sideburn hating movie extra to a pornography-related introduction, my summer was a blur of time zones, weather patterns, airports, new friends, delicious beers and only one near death experience. It was also one I will never forget.

    And now, for your reading pleasure, a recap of my life as a Clips of Faith Eventer:

     

    St. Louis, Missouri

    ATTENDENCE: 250

    MONEY RAISED FOR LOCAL NONPROFITS: $2,110

    RANDOM ACTS OF EVENTING: Turns out the Midwest in May is kind of a weatherman’s dream, an eventer’s nightmare. The rain, rain wouldn’t go away on this day, making for a really long start to the tour. This stop could have been considered two events as the inclement weather forced us to tear down our site – a dozen or so 10x10 tents, tables, chairs, artwork, sound system, 400-pound inflatable movie screen – and drag it all up a slippery, increasingly muddied hill to a large shelter.  The results were a questioning of my decision to take this job and the loss of what would be the first of many pairs of shoes. These particular classic Asics had picked up such a unique funk from tromping around in the slop that, upon returning home and setting them out, my girlfriend scolded the dog for peeing on them. That’s the only thing that could have made them smell so foul, she figured.

     

    Kansas City, Missouri

    ATTENDENCE: 800

    MONEY RAISED FOR LOCAL NONPROFITS: $6,561

    RANDOM ACTS OF EVENTING: With many friends in attendance at this one, the pressure was on for me to perform my new gig at a pro level. That’s why it was extremely embarrassing when I overlooked one cord – the one connecting a DVD player to the projector – resulting in a few minutes delay to the start of the night’s film showing. Only about 800 people noticed. Funny thing about throwing events – so many things can go wrong or get overlooked that the ones that do are often the most noticeable.

     

    Bloomington, Indiana

    ATTENDENCE: 1,100

    MONEY RAISED FOR LOCAL NONPROFITS: $2,857

    RANDOM ACTS OF EVENTING: One interesting aspect of the job was sharing hotel rooms with co-workers. Being a new employee, I was meeting most of these people for the first time. This can lead to some memorable get-to-know-you moments. My roommate for this stop was a coworker hailing from Chicago who came to the home of the Hoosiers to help us put on the party. He wasn’t expected to reach the hotel until the wee hours. Not wanting him to arrive to a dark room and a sleeping stranger, I turned all the lights on and turned up “Avatar” to help me fight off sleep. Didn’t work. While I slept away, this coworker entered the room to find that “Avatar” had ended and had been followed by a rather risqué flick. He entered the room as the plot was reaching… um… a climax of sorts. At first he thought he had caught me watching porn, but upon learning I was out like a light, worried that I would wake and accuse him of watching porn while I slept.  After a quick discussion the next a.m., we became fast friends. We didn’t turn on the TV that night.

     

    Madison, Wisconsin

    ATTENDENCE: 450

    MONEY RAISED FOR LOCAL NONPROFITS: $1,487

    RANDOM ACTS OF EVENTING: Our tiny but mighty team of three took a tremendous blow this week when one of my coworkers went down with a vicious rec league softball injury. A pop fly was called. A pop fly call was ignored. Feelings were hurt. Ribs were damaged. That’s why when I called my still standing co-worker from O’Hare Airport, the one already in Madison, to tell her that my connecting flight from Chicago to Madison had been canceled, the news didn’t go over very well. One well-timed compliment regarding how great the ticketing agent’s recent manicure looked and I was on the next flight. Madison, like most of our stops, turned out to be a very impressive city. Aside from its scenic qualities, Madison’s population seemed extremely engaged and carried out civic duties with fervor. The streets circling the state capital were home to a tent city of union workers protesting a move by the governor to limit the collective bargaining power of teachers and other public workers.  The same streets were also home to one of the biggest farmer’s markets I’ve ever seen, where strangely, everyone browsed by walking around clockwise. We learned this when we started walking in the other direction. We didn’t get far.

     

    Des Moines, Iowa

    ATTENDENCE: 550

    MONEY RAISED FOR LOCAL NONPROFITS: $3,544

    RANDOM ACTS OF EVENTING: 3 a.m. End of an18-hour workday. Six New Belgium coworkers sitting around drinking beers in a downtown Des Moines hotel lobby. One really drunk hotel guest who decides to run up a two-story escalator while security decides whether or not to chase him. Perfect end to a great day in the Hawkeye State.

     

    Boulder, Colorado

    ATTENDENCE: 1,000

    MONEY RAISED FOR LOCAL NONPROFITS: $6,689

    RANDOM ACTS OF EVENTING: The 18 short films shown during the Clips of Faith tour represented a great collection of independent filmmakers sharing a variety of messages. At nearly every tour stop the film “Scrapertown” brought tears to a few eyes. This flick told the story of “Original Scraper Bike King” Baybe Champ, a young Oakland resident who started a club that aims to keep at-risk youth off the streets by engaging them in the act of building scraper bikes.  These bicycles are budget-friendly customs made by spray painting the frames and wrapping the spokes of the wheels with tape, tinfoil or anything else a person can think of. In Boulder, we were lucky enough to have Baybe Champ in the audience and he was pumped to get on the mic for a bit of freestyle rapping and to spread his message of violence prevention via bicycling. When people ask me why New Belgium would spend a grip of money on this tour that racks up the bills but doesn’t pay any, I reference this night in Boulder. Not only did the residents of this community come together to raise nearly $7k for a local bike-related nonprofit, they also gave a young man the attention, acknowledgement and applause that just might encourage him to keep trying to change the world, two wheels at a time.

     

    Flagstaff, Arizona

    ATTENDENCE: 480

    MONEY RAISED FOR LOCAL NONPROFITS: $3,379

    RANDOM ACTS OF EVENTING: Ever heard of a haboob? Go ahead, Google it. Nothing graphic will appear, I promise. A haboob is a sand storm of devastating proportions. We’re talking a 5,000-foot tall wall of sand rolling through towns at crazy fast speeds. We missed the Phoenix haboob by one day. We didn’t miss the monsoon that followed, which, a bit north in Flagstaff, is widely known to occur during the exact week we were there to put on an outdoor event. The rain was a bit of a damper (ba dum tsh), but luckily it had stopped by the time one of the lights we used to illuminate the event grounds started on fire due to a manufacturing defect.

     

    Santa Cruz, California

    ATTENDENCE: 750

    MONEY RAISED FOR LOCAL NONPROFITS: $5,495

    RANDOM ACTS OF EVENTING: Taking advantage of my seaside location with a paddle boarding session should have been the highlight here. But only one day prior the Clips of Faith team had a brush with fame in the form of a “Howard the Duck” extra. This man, who harbored a deep hatred of sideburns evident by his not only shaving them off, but ensuring no sideburns at all by shaving up into his temple area, walked up to us as we ate lunch. Confused and thinking Clips of Faith was an open casting call, he offered up his services, his only resume mention being the bit part in the film about a humanoid alien duck who is sucked to earth, to Cleveland, no less. Sadly, we had no work to offer him. I wonder if he knew our overnight hotel clerk, the lady who wore the golden cape and was pissed she missed the “Harry Potter” film premier.

     

    Davis, California

    ATTENDENCE: 1,250

    MONEY RAISED FOR LOCAL NONPROFITS: $5,400

    RANDOM ACTS OF EVENTING: An illuminated, musical custom bicycle; many large men wearing wee bits of spandex and capes; a rather strong Jamaican contingent; finding hotel rooms for “service” dogs; bicyclists refusing to bathe; an invite to a rowdy after-hours party with HEAVY dance floor petting.  I’ll leave it at that. You should visit.

     

    Please stay tuned friends, the exciting conclusion (entitled "The Last Half of the Whole Clips of Faith, 2011") will be out tomorrow with everything required to finish such a great story.  Until then...

     

    XOXO,

    Juicebox

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