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  • Vote For the World You Want to Live in...

    It's National Voter Registration Day! Time is running thin on registering to vote, in Colorado the deadline is October 9th. Today is the day we make sure everyone is on the path to voting in this year's election. Together, with Patagonia, Vote the Environment, Wilco, and many others, New Belgium is hoping you vote for the world you want to live in.  This is a non-partisan effort to put the environment on the to-do list of American voters. Here is a nice film I lifted from VoteTheEnvironment.org:

    The environment is a very important part of our New Belgium story, environmental stewardship has been part of our Core Values and Beliefs since the day we were founded. We want to lovingly care for the ...

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  • Stage One, then Shift Pale Lager...

    Hey readers! Tonight is arriving very quickly, so Simpsonic and I are going to make this quick (well, not that quick). Originally we were shooting for a 4pm posting, but then we realized that the race ends around then, and we want to include that part, so we called an audible and we're pushing it back a bit. So here we are, and here it is, last night, some Stage 1 coverage, a highlight reel and tons of awesome photos... Let's start with the video:
    And then on to the details (the words and awesome photos)... It all started last night in Durango, after yesterday's sign off. Simpsonic and I loaded the blog up and headed into town. We arrived to an absolute pre-Pro-Challenge ...

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  • New Belgium and the USA Pro Cycling Challenge

    Hey friends.  I wanted to take today and mention that we're sponsoring the USA ProCycling Challenge (!), and then explain a few details as to what that means...  Are you ready? Alright, here we go.  The Pro Cycling Challenge is a huge bicycle race ripping the roads of Colorado from August 20th through the 26th. It starts in Durango and seven days (and 600 miles) later everybody shows up in Denver. Some of the world's top racing teams will be fielding riders and it's looking to be the paramount bicycle event in the US (beside the Tour de Fat, of course). There is going to be hundreds of thousands of thirsty fans throughout the week (some say over a million people are going to be lining the roads of Colorado for this ...

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  • IPA Day is August 2nd...

    Did you know there is an IPA Day? Well there is. And it's all thanks to Ashley Rouston (The Beer Wench) and Ryan Ross (of the San Diego based, heavy hitting, Karl Strauss). These two beer drinkers felt the IPA needed its very own day, so last year they decided to give it one. And I, for one, couldn't be happier. Coming Thursday, the 2nd of August, 2012 is the 2nd annual International IPA Day! There are lots of things happening for this special day, for the most up to the minute details you should follow #IPADay on Twitter. And, if you want to celebrate this most-wonderful of days with New Belgium there are three glorious ways: Firstly, come to the ...

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  • Whole Foods, Beer and Twitter!

    Have you ever heard of a Tweet Up?  Me neither, that is until my dear friend The Beer Wench asked me to help out with one.  Turns out a Tweet Up is when a group of folks get together in the Twitter-o-sphere and use a hash-tag to talk about the same thing.  What's that you say?  Never heard of a hash-tag?  A hash-tag looks like this: #awesomegloves and you can attach that pound sign, followed by some words (in this case: awesome and gloves) to the end of your Twitter updates (henceforth: Tweets) and everyone using Twitter can search #awesomegloves (or whatever hash-tag you like) and see every Tweet using that hash-tag and see what the whole world thinks of their awesome gloves.  Using a ...

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