From the blog

Watch: DPS Cinematic's Shadow Campaign, season 3

We teamed with our pals at DPS Skis and Outdoor Research to bring you Season 3 of DPS' Shadow Campaign. Watch the films below, and try your best to not get too hyped on winter. The Shadow Campaign // Reflections from DPS SKIS on Vimeo. The Shadow Campaign // Genesis from DPS SKIS on Vimeo. The Shadow Campaign // Gone Big from DPS SKIS on Vimeo.
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Deliver Holiday Cheer with New Belgium Beer

Let’s face it, we all have a few family members that are just impossible to buy for. They kind of like everything, but don’t actually love anything in particular. Now, there are a couple ways to address the gift giving process for these folks. You can approach the gift as the ultimate challenge, painstakingly researching their every move to find just-the-right present to light up their eyes. Or, you can give them the gift that’s guaranteed to be a hit. That’s right: we’re talking about beer, and we’ve got one for every family member. Fat Tire Few brews (maybe none?) are as much a sure-fire bet as Fat Tire. It pairs well with myriad meals, stands the test of time and is well suited for w...
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New Belgium Stocking Stuffers

Need last minute stocking stuffers? We’ve got you covered. Give your friends and family the gift of New Belgium, which — as far as we’re concerned — is the best gift of all. New Belgium Carhartt Hooded Sweatshirt Keep the cold out with our water resistant Carhartt hoodie, perfect for the family member who likes to rough it in the elements. New Belgium Globe Glass Great beer deserves great glassware. Elevate your indulgence with our famous Globe Glass. Blade Bottle Opener Crack your beers open with authority with a New Belgium blade bottle opener. New Belgium Bottle Cap T Shirt It's our best seller for a reason — grab the gift your family member is sure to love.
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How to Pair Sour Beer with Thanksgiving

Thanksgiving is just around the corner, which means heaps of food washed down by pints of beer. Sure, you could just serve any old beer that’s in your fridge, but that really wouldn’t give your guests something to give thanks for would it? Over the next week, we’re gathering some of the great minds at the brewery to point out the perfect New Belgium beer and Thanksgiving spread pairings. So, get out your notebook: Today Lauren Salazar, wood cellar and specialty brand manager, walks through the perfect sour beer pairings. Good idea: Contrast “The fun thing to do with sour beers is contrast. Gamey cuts of meat. Confit. Rillettes. Pâté. Sour beers cut through the fattiness and highlight oth...
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How to Pair Hops with Thanksgiving

Thanksgiving is just around the corner, which means heaps of food washed down by pints of beer. Sure, you could just serve any old beer that’s in your fridge, but that really wouldn’t give your guests something to give thanks for would it? For the last installment of “How to pair New Belgium with Thanksgiving,” we’re taking a look at hops. Brewery analyst Matty Gilliland and Liquid Center manager Michael Bussmann point out some genius ways to incorporate New Belgium’s hoppier offerings into a Thanksgiving feast. OK, first things first: IPAs and imperial IPAs aren’t exactly the easiest styles to pair alongside a Thanksgiving meal. “They can be pretty overpowering,” says Gilliland. “Thanksgi...
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How to Pair Fat Tire with Thanksgiving

Thanksgiving is just around the corner, which means heaps of food washed down by pints of beer. Sure, you could just serve any old beer that’s in your fridge, but that really wouldn’t give your guests something to give thanks for would it? Over the next week, we’re gathering some of the great minds at the brewery to point out the perfect New Belgium beer and Thanksgiving spread pairings. So, get out your notebook: Today Lauren Salazar, wood cellar and specialty brand manager, returns to tell us how Fat Tire is pretty much the best pairing beer ever (especially with Thanksgiving leftovers). Good idea: “It’s the greatest pairing beer in the world. It’s medium everything: Medium body with a n...
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How to Pair Belgian Beer with Thanksgiving

Thanksgiving is just around the corner, which means heaps of food washed down by pints of beer. Sure, you could just serve any old beer that’s in your fridge, but that really wouldn’t give your guests something to give thanks for would it? For the third installment of “How to pair New Belgium with Thanksgiving,” we’ve got Grady Hull, assistant brewmaster, to walk us through all things Belgian, especially how to match Abbey and Trippel with your upcoming feast. Kick off the meal with Trippel: “Trippel is kind of an aperitif. It would go toward the beginning of the meal, and probably pair really well with your salad. It’s kind of a warming aperitif, but it’s a big, strong beer that doesn’t o...
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We're coming to Massachusetts!

Fun Massachusetts facts: the Boston subway is the oldest in the U.S., Harvard was our country's first college, and it's home to the invention of volleyball. Another fun fact? Massachusetts is soon to be the 46th state in which we distribute our beer. That's right — New Belgium in New England is finally a reality! We'll start selling our brews in MA on Feb. 13, 2017. Read below for more info pulled from the press release (and get ready for NBB Massachusetts).  “Massachusetts is a great beer state with a long tradition of embracing good beer,” said New Belgium’s Northeast and Canada Division Sales Director, Rich Rush. “It’s a very competitive landscape and we aim to bring something new to ...
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Win gear from Outdoor Research, DPS Skis and New Belgium

Okay, so October may have been one of the warmest in decades, but we're near-certain that winter is on the way. That's why we teamed up with our pals at Outdoor Research and DPS Skis to give away the ultimate ski package. What awesomeness does it include? Foundation skis from DPS, Skyward and Uberlayer jackets from OR, and a New Belgium cruiser (a set of snow tires will get you pedaling straight to the hill (probably)).  How do you enter? It's pretty simple. All you have to do is follow OR, DPS, and New Belgium on Instagram. Then tag a friend in the comments of one of the giveaway photos. That's it — easy, breezy, simple. Hit this link to see a complete set of rules, and/or take a peep a...
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We ride our talk

We’re going to ring our own bike bell here for a minute. We’ve come a long way from being born on a bike seat in Belgium 25 years ago, and still hold the bicycle in our hearts! People for Bikes hosts the National Bike Challenge from May – September, annually to get people on their bikes and tracking their mileage for transportation and for fun. WE WON! Yes, we won the Bike Crazy Brewery category out of ten participating breweries with 114 New Belgium coworker riders chalking up 34,989 miles, crushing our own goal of 13,000 miles! Next up was Sierra Nevada with 209 riders riding 29,542 miles. Two of our employee owners logged more than 3,200 miles each from May through September! We came...
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