In 2004, while biking past our local drive-in, we thought, “Everything is cool about this except the cars.”
Every summer since then we have hosted our own outdoor Bike-in Cinema on the front lawn here at New Belgium. It’s quite a sight – 400 or 500 of our friends and neighbors spread out on blankets, catching a flick and sipping a beer beneath the stars. All beer proceeds go to local non-profit partners. The best part is watching everyone ride away on their bicycles, lights flashing, bells ringing on those warm summer nights.