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Sponsorship / Donation F.A.Q.
Q: How far in advance do I need to apply for a donation or sponsorship?
A: It takes time to get the beer there. So, start talking to us at least two months to a year prior to your event. For large events, we generally need even more time. We must receive the application 30 days prior to the event.
Q: When can I expect to get a response from New Belgium about my application?
A: You should receive a response within a few weeks of your application.
Q: Why do I need to give you so much information?
A: We try to gather as much info as possible up front. It’s important that your event allows us to showcase what New Belgium is all about. We look for PLAYFUL, UNIQUE, and DELIGHTFUL events. We’re a folly following bunch, and we like to support fellow folly followers.
Q: What type of groups do we generally donate to and sponsor?
A: From brewing beer to building events, we want to do all we can to reduce our footprint. That’s why we partner with like minded organizations. In addition, we’re very interested in events that support environmental non-profits. We are members of 1% For the Planet and hope to drive positive environmental change through our sponsorships. You’ll score brownie points by involving non-profits that are doing the same. Check out their website for more information! www.onepercentfortheplanet.org
We do not fund: At this time we are not accepting applications for team or individual sports, bands, or school and child related functions. We receive so many requests for athletes and bands that there are just too many to chose from. Also we feel that kids, school and beer just don't fit well together.
Title:
*
Sponsorship/Donation Information:
What level of sponsorship/donation are you requesting?
*
So, you’re doing something good and you want us to join you? Excellent! Eventing
is a huge part of the way we reach out and have fun with all our friends and fans.
We at New Belgium love to get involved. We sponsor a whole bevy of cool events and
goings on throughout the United States. And while we would like to align with all
that is good and worthy, we sometimes have to gracefully decline.
A few things we look for when selecting events and sponsorship opportunities:
- TIMING: Yep, it takes time to get the beer there. So, start talking to us at least
two months to a year prior to your event. For large events, we generally need even
more time.
- BRANDING: It’s important that your event allows us to showcase what New Belgium
is all about. We look for PLAYFUL, UNIQUE, and DELIGHTFUL events. We’re a folly
following bunch, and we like to support fellow folly followers.
- SUSTAINABILITY: From brewing beer to building events, we want to do all we can to
reduce our footprint. That’s why we partner with likeminded organizations. In addition,
we’re very interested in events that support environmental non-profits. We are members
of 1% For the Planet and hope to drive positive environmental change through our
sponsorships. You’ll score brownie points by involving non-profits that are doing
the same. Check out their website for more information! www.onepercentfortheplanet.org
- PARTICIPATION: We prefer to be hands-on and on-premise with events. So, if you’re
pitching a logo placement, we’ll generally pass unless it comes with a chance to
meet and greet.
- LOCATION: As much as we’d love to go to New York or Florida, for now, we have to
wait. We’ll gladly consider events in the states we’re located. (AR,AZ,CA,CO,DC,GA,IA,ID,IL,IN,KS,MD,MN,MO,MT,NC,ND,NE,NM,NV,OR,SC,SD,TN,TX,VA,WA,WI,WY)
- BANDS/TEAMS/INDIVIDUAL ATHLETES: Due to the overwhelming amount of requests we get
to sponsor athletic teams and individuals, we decided it’s just too hard to pick.
So, aside from a few family and friend’s teams, we pass on these types of sponsorships.
- SCHOOL FUNCTIONS: As a maker of beer, we feel that events involving children and
alcohol are too close for comfort. At this time we are not accepting applications
that involve children and beer. Thanks for understanding that this is just not a
good fit for our company.
Basic Event Information:
Event Date:
(application must be submitted 30 days prior to event date)
Location:
*
City:*
State:*
Zip:*
Event Web Site:
How many people do you expect to attend?
Contact Information:
Contact Name:*
Address:*
Phone Number:*
Email Address:*
