How does New Belgium manage order fulfillment and getting the product downstream?

Fri, 10/02/2009 - 9:38am — swellbow
  1. Distributors must submit orders with a 3 week leadtime
  2. Orders are processed and entered into our enterprise software
  3. Orders are fulfilled using a warehouse management system, which automatically pushes the order back into our enterprise software for billing
  4. Product is shipped in full loads via refrigerated semi truck to most of our customers.