Join Grand Cru

Grand Cru rewards you with exclusive schwag and experiences for engaging with New Belgium. We'll also ask you for your ideas and insights around new beers and styles. It's free and easy to join.

Join Grand Cru

View Prizes

How it works

Simply log in or create your account on our website or mobile app, then cruise our website and app or check in to select New Belgium events using the app to earn points and badges that can enter you to win prizes and experiences from New Belgium. Compete against your friends and other New Belgium fans.

Follow us on email or Facebook, Twitter or Instagram to get the deets on new promotions and ways to win.

Badges and leaderboard

New Belgium Grand Cru


Hop Kitchen


Lips Of Faith