• WHAT IS WASTE, ANYWAY?

     If you were to put all the ants in the world in one pile and all the humans in the world in another pile, which pile would be bigger? The pile of ants- duh! And yet, surprisingly, our shovels aren’t colliding with any underground ant landfills and we don’t find ourselves stubbing our toes on tiny ant smokestacks. In nature, one creature’s waste is another’s food. 

     

     At New Belgium, we think that’s a smart and classy idea so we work hard to find a home for brewery byproducts. This means that we’ve been able to divert 99.9% of our waste from the landfill! And the cherry on top? Our Waste Diversion program actually generates revenue by the end of the day. Our full-time Waste Diversion Specialist, Alie, put together this handy dandy 2011 report and we thought you might like to take a peek. Enjoy!

     

     

     

     

  • More for the conversation on cans and bottles.

     


    As a craft brewer who fills both glass bottles and aluminum cans with delicious beers, we inevitably receive questions (and have our own) regarding the environmental impact of each container. A comprehensive, unbiased study comparing the total environmental impact of glass bottles to that of aluminum cans does not exist. So we see a lot of guessing going on out there and many of those guesses are being stated as though they were ultimate facts.

    Below are some questions we hear often along with answers based on the research we’ve done. Remember, though, that since a comprehensive study has never been conducted, we don’t really know which container is ultimately environmentally superior.


    Which container is sustainable?

    Neither! Both containers have a net negative impact on the environment.


    Okay, well which container comes closest to being sustainable?

    With the data we have reviewed, no clear winner.

    The beginning of the lifecycle of the aluminum can (mining of bauxite, smelting of aluminum) has a larger impact than glass. But later in their lifecycles, the glass bottle has the larger impact (heavier to transport and more difficult to recycle). At the end of the day it’s possible they even out.

    The best container is the one that ends up in the recycling bin.

    Both aluminum and glass can be recycled an infinite number of times and doing so has many benefits:

    - Reducing impact from mining virgin material (The mining of bauxite for aluminum is highly toxic to the land due to the chemicals used in the process. The mining of the materials needed to make glass is also destructive, but less so).

    - Reducing energy required to melt virgin material (melting recycled material requires less heat: Recycled aluminum uses 95% less energy and recycled glass uses 30% less energy.)

    Improving the U.S. economy

    - Americans landfill $2 billion worth of aluminum every year!

    - Create more jobs (recycling offers jobs in the U.S. while mining occurs outside the U.S.)

     

    But I thought cans are more sustainable because they are lighter to ship?

    It is true that the transportation of cans, since being lighter and stacking better, requires less fuel and is therefore more ecofriendly than the transportation of bottles. However, this is only one little segment of the entire lifecycle of the container and not enough info to make a verdict. It would be like saying, “Well, I got an ‘A’ in my freshman history class, so that means I graduated college with a 4.0 GPA.” We wish! But remember, we also had calculus classes and biochemistry and perhaps the occasional hangover, and so most of us didn’t achieve A’s throughout the lifecycle of our college career. Just like our GPA depends on several steps throughout our college life, the sustainability of one container or another depends on the many steps throughout its own lifecycle (from mining all the way to disposal).

     

    But I thought glass bottles were more sustainable because the mining of bauxite to make aluminum was so destructive and toxic?

    The same notions apply here as to the question above. Yes, mining of bauxite has giant ecological impacts that are arguably greater than those of mining sand for glass. But, again, it’s only one segment of the story.



    What can beer drinkers do to make a meaningful difference?

    - Recycle your cans and bottles.

    - If you are at a bar or restaurant that doesn’t offer recycling, encourage them to do so. If they don’t know where to start, tell them they can find recycling facilities here: http://earth911.com/ or request a meeting with their local waste hauler.

    - Little nerd note: Glass is difficult to pull out at a sorting facility, so throwing it in your commingled bin doesn’t ensures it will be recycled. Implementing a glass-only recycling bin will give the glass the best chance of being recycled. And, of course, the glass needs to stay glass-only until it reaches the recycler!

     

    How can my love for drinking beer have the absolute lowest impact today?

    Drink draft beer out of a reusable cup.

     

    What is New Belgium Brewing doing to make a difference?

    - Conducting and commissioning studies that help us to better understand the environmental impact of our beverage containers and our opportunities to improve it.

    A greenhouse gas (GHG) study was commissioned in 2011 comparing the GHG emissions of the two containers. ALWAYS KEEP IN MIND that GHG emissions are ONLY ONE part of the story. Not considered in this study are toxicity, water quality and quantity, biodiversity, human health and total ecosystem health. The results of this study, while important to know, are not an absolute verdict on these packages, only a segment of the story. The results of the study showed aluminum cans having fewer GHG emissions than glass bottles. However, the main contributor to this difference was the fact that factories melting glass are getting their power from fossil fuels (high GHG emissions) and factories smelting the aluminum are strategically  sourcing their power from hydro (which requires reservoirs & dams, but avoids the GHG emissions from fossil fuels). Of course, hydro power looks great through the lens of GHG emissions. However, generating hydro power requires rivers to be diverted and dammed – a process that has severe ecological effects not accounted for in GHG emissions studies and a process that New Belgium has actively opposed in Colorado and throughout the U.S.

    - Decreasing the weight of our bottles, therefore reducing resource consumption and the impact of bottle transportation.

    - We are helping to lead an industry-wide effort initiated by Alcoa (Aluminum Company of America) to increase recycling of consumer packaging and printed materials 20% by 2015. This is a HUGE step.

    - Through our participation in Future500, we are monitoring potential legislation around packaging called Extended Producer Responsibility (EPR), a strategy that “uses financial incentives to encourage manufacturers to design environmentally-friendly products by holding producers responsible for the costs of managing their products at end of life.”

    - Striving for strokes of genius that will land a revolutionary packaging idea into our laps!

     


    Your friends,

    -the NBB Team Sustainability

    PS: Check back next month for our thoughts on BPA

  • Cans Versus Bottles Versus Kegs! The battle rages on...

    With the release of Shift happening today, and 2012 being called the year of the craft beer can, it is important to talk about these beer package choices.  Between bottles and cans and kegs there isn't one package that is a clear winner over the others. They all have their ups, and they all have their downs. We want our consumers to be informed when the package choice is presented, so we made this handy-dandy decision map for your looking and considering, check it out.

    Now take this information and make use of it. And remember, be safe out there and make good turns.

    -JUICEBOX

  • Who likes Hop Brownies?

    brownies... YUM!Hop nerds like hop brownies, that’s who!  We also like hop fields, hop farmers and hoppy beers, of course.  So getting paid to spend a week visiting the hop farms in Oregon feels kind of like jumping over the rainbow with a leprechaun and finding glittered unicorns on the other side.  Is this really happening?  Or have I had one too many brownies???

    For those of you who don’t know, the Pacific Northwest grows almost all U.S. hops because these 18-foot high perennial vines adore the long summer days found in higher latitudes.  Washington, Oregon and Idaho are hop mecca for you Americans.  But other states (like our beloved Colorado!) are valiantly working to build a hop industry and we’re definitely cheering them on.   Well, this time was Oregon’s turn to get some love from Craft Brewers so we piled into a couple of big vans and Larry (from Deschutes) and Vinnie & Natalie (of Russian River) drove us along Oregon’s hop highway, with only an occasional “detour” to pick up some cherries or drive half-way back to Portland because we missed our exit!

    Over a year ago a group of Craft Brewers came together and formed the Hop Quality Group.  We hired one of the smartest (and best looking!) hop experts in the country, Val Peacock, and started our own journey towards hop connoisseurship.   Val introduced us to the small family farmers  (whom we found to be kindred souls to Craft Brewers) and taught us a thing or ten about the delicate life of hops before they end up in our beers.  

    The passion these multi-generation hop farmers work with makes me excited to know them and intrigued by what the future holds for this Oregon land.  By visiting the farms, it’s easy to see how much the hop growers love their land and the aromatic crops that come from it.  Most farmers are exploring innovative approaches to better honor nature in their farming practices.  They are working with USDA’s Natural Resource Conservation Services to learn about integrated pest management so they can plant cover crops that attract beneficial insects rather than using more pesticide, and several are becoming certified by Salmon Safe (in NBB’s humble opinion, a pretty legit certification that helps improve the habitat of many plants and animals – including humans!).  You can even find a few organic hop fields out there.  

    Christian and Farm ManagerAt the end of these fun-filled, hop-filled days, our jovial group of Craft Brewers celebrated with our farmer friends (some new, some old) over a delicious salmon lunch and one of the most dreamy and abundant beer selections on this Earth.  Hop farmer, Gayle Goschie, even tried out her latest hop brownies on us!

    Our souls (and our beer bellies) are filled to the brim and we’re pretty dang excited about picking out hops for our next brews, knowing they come from such loving hands and beautiful land.

    Checkout the entire photo gallery of our trip!

  • The Times They Are a Changing (but let’s make that in a good way!)

    “Citizens United vs. Federal Election Commission (FEC)” was a landmark decision by the US Supreme Court in 2010 that entitled corporations to spend unlimited funds in our elections.  Corporations can now spend billions of dollars to influence elections and policies, a sum of money well out of reach for you and me.  This makes the voice of citizen’s itty bitty in comparison to the gigantor corporation.  New Belgium thinks this is an important, game-changing topic and we want you to hear about it.  In fact, we want you and your friends and your friends’ friends to hear about it! 

    Why does this matter?  Well, most corporations don’t really care about fresh air (they don’t have lungs) or healthy rivers (corporations can’t swim) or general happiness and the sense of community.  These are values of the human being and with that itty bitty voice they are easily ignored.

    Kim Jordan, New Belgium’s cofounder & CEO, as well as many other American corporate leaders have signed their names opposing the decision, protecting your voice as an individual.  New Belgium is not anti-corporation. Duh! We ARE a corporation!  And we are also human beings who prefer to live in a country not driven by profits alone, but rather the genuine interest of its citizens who benefit from those profits, and who also enjoy the plethora of luxuries not accounted for by dollar-signs (like bicycle rides and fresh air, belly laughs, good health and beautiful outdoors).

    How you can make a difference in 10 minutes:

    1. Learn more by watching this short animated video (http://storyofstuff.org/citizensunited)
    2. Sign your name in support of The People’s Rights Amendment (link to http://freespeechforpeople.org/)  
    3. Spread the word
    4. Smile, knowing you’ve shared your voice for a happy world  
  • Let's talk about the future (of craft beer).

    Environmental stewardship is something that NBB holds close to the heart.  Honoring the earth at every turn is something that all citizens of the world (especially the corporate citizens) should be embracing. 

    In the craft beer industry as a whole there are huge steps being taken to lessen our collective impact on the earth and its resources, the process efficiencies at Full Sail, the organic material sourcing at Asher Brewing, the sustainable transport of those materials at Schlafly (to name just a couple).  The craft beer industry is trying to very hard to make the best beer possible with the best practices possible.  New Belgium's own Chief Sustainability Officer Jenn Orgolini just wrote an article for The New Brewer focusing on the future of craft beer and craft brewing in regards to sustainability.  Take  gander (click on the cover shot to the right for the link to the article) and please enjoy.   

    Have a great Tuesday my friends, and we can talk later on this week.

    Hugs,

    JUICEBOX

  • Sourcing local ingredients at New Belgium

    Have you ever wondered what your favorite companies are doing to support your favorite local communities?  It is a common question in this growing era of conscious consumerism.  Skye, a beer fan in Colorado, recently posted her question on Facebook in an effort to find out what New Belgium was doing to support our local community.  We thought you might be interested in this topic as well, so we are reposting it here on our blog.  Read on!

     

    Skye:  An interesting point was brought to my attention lately: New Belgium does not use any local ingredients. Being the "localest" of our local beers, I strongly urge New Belgium to at least look into buying locally grown grains for at least part of their supply. Grant Family Farms would be a great one to look in to!

     

    NBB:  Hi Skye - thanks for sharing your voice!  Here are a few of the local sources from whom we purchase goods: organic wheat from Southern Colorado, malted barley from across Colorado, glass bottles from Windsor, tap handles from Denver, t-shirts from our awesome Fort Collins friends at Go West... just to name a few.  As a part of our social and environmental stewardship efforts, we try to buy as much as we can locally.  When it comes to beer ingredients, though, it can be challenging.

     

    BARLEY: Before we can buy the barley, it has to be malted.  Malting facilities are quite large in scale in order to be efficient.  So one malting facility will process the grains for many farmers.  Brewers then purchase the malted barley, not directly from the farmer, but from the maltster.  This makes it difficult for a brewery to pick & choose their farmers as the grains are all combined at the malting level.  Coors is the only large malting facility in CO, and a little micro-maltster (Colorado Malting Co) is in Alamosa.  We do purchase some product from Colorado Malting Co, but they are quite small.

     

    HOPS: For most breweries, New Belgium included, hops also need to be processed and then pelletized.  Again, this requires an expensive processing facility that is typically feasible only at a larger scale, processing hops from many farmers.  Unfortunately, no such operation exists in Colorado.  We donated $20,000 to fund the graduate work of an awesome CSU student, Ali Hamm, to research & develop the local hop industry in CO, but it has seen some setbacks due to fluctuations in hop prices among other factors.  One farm was producing organic hops in Paonia for a couple of years, and while they were in business we purchased their hops (although we couldn't do that regularly as the hops weren't pelletized).  If you ever tried a glass of Century Ale at the Town Pump, though, you were drinking CO hops!

     

    In short, the processing necessities put a wrench in farmer-direct efforts, and that's not something we can avoid.  A local farmer could ship his/her hops to Washington for processing or another state for malting and then ship them back to Colorado, but that significantly increases the carbon footprint of the product and that is not something we're comfortable doing.  You mentioned Grant Family Farms, and while they are a great local farm, I'm not aware of them offering malted barley or pelletized hops (which are the products we purchase).  Certainly if they were to ever offer those products to our quality standards, we would be talking to them right away!

     

    Keep up the good advocacy efforts for local products on the Front Range, Skye.  We're right there with you and are always looking for an opportunity to support it.

    -          Katie  ~Sustainability Specialist

     

    Skye:  Thanks Katie, I really appreciate your reply!  It is also good to hear how much you do purchase from the local community.  I'll drink my Fat Tire even more happily from here on!  :o)

     

  • 2008 Water Data

    We're happy to report a reduction in our water use ratio during 2008.  Down to 3.8 barrels of water for every barrel of beer we make.

     2005-2009 water use ratio2005-2009 water use

    So, if one barrel ends up in the beer, what happens to the other 2.8?  Well, approximately 2 are cleaned at our on-site process water treatment plant.  That water is then further cleaned by the City and returned to the Poudre River, our watershed, for downstream users.  The 0.8 is lost to evaporation and spent grain.

    Why the improvement in 2008?  Optimized cleaning regimes, fixed water usage spread over more barrels, and less irrigation, we think.  We don't actually have all of the uses inside the building submetered, so our strategy to date has been to design equipment and processes well and to be conscious of our consumption.  Given that the reported brewing industry average water use is 5 or 6 barrels to one, it's working so far.

  • Waste Not, Want Not

    Here's what our overall waste picture looked like in 2008:

    2008 waste data

    But we don't like to include spent grain, which goes to a local cattle farmer, in our waste data because you lose granularity on everything else.  So, here's what the data looks like without it:

    2008 waste sans spent grain

    This is information we can use.  In 2007, we set a waste stream diversion goal (not including spent grain) of 95%.  So, we're well on our way.  Last year, we reported a diversion rate of 73.3%.  Several reasons for the dramatic improvement: (1) a new sorting station in the kitchen, with a much more pleasant compost receptacle, as well as composting crocks throughout the offices; (2) a six-sigma glass project in packaging that reduced glass waste by 39% (but glass is recycled, so the decrease would actually hurt the ratio); and (3) according to the data, a 67% reduction in landfilled waste.  We can't brag about that reduction though because in 2007 we had to use weight estimates from the EPA Standard Volume to Weight Conversion Factors.  In 2008, Gallegos, our trash hauler, helped us get actual weights for most of our containers, most of the time.  Gallegos can't weigh dumpsters, so our EH&S coworkers did it manually with a forklift scale.  They compiled months of actual weights to get a common average weight.  There's so much data collection in sustainability work!  

    Finally, here's what is in our compost and recycling:

    2008 recyc data

    What would be really useful is knowing what goes to the landfill, but that's data I'm not anxious to collect.  Actually, we do have some idea.  Much of it could be recycled or composted.  Supersacks from speciality grains that we can't buy in bulk are also going in the landfill because they are a blended mix of paper & plastic.  We are reducing our use of supersacks and searching for alternatives to landfilling.  At the end of 2008, we eliminated the need for supersacks for organic grain by installing additional bulk grain silos.  We are also talking to some companies who might  be able to use discarded supersacks as in input for their products. 

    Three last notes:  BBRP in the recycling graph stands for the Brown Bottle Recycling Program.  Read about Rob the Bicycle Courier picking up bottles from local bars and restaurants and bringing them back to the brewery, so that they can be turned into new bottles on page 10 of our 2007 report.  And sludge, shown in the first graph, comes from our process water treatment plant, and is land applied for soil conditioning.  Check out the 2007 report (p. 14) to learn about Oberon, who just completed their pilot project here to turn sludge into fish food.  They are ready for commercial scale production!  Finally, we are researching ways to use our spent grain on site to create energy. 

    Next week, utility data.  Remember, if you're a stakeholder--and really, who isn't?--we warm to your involvement in the reporting process!

    Cheers,

    Jenn

  • 2008 Sustainability NonReport

    Since our 2007--first ever--sustainability report was published late last year, we have been torn between issuing another one just months later or going silent for over 18 months.  Neither good options!  So, we're going to share the 2008 content through the blog.

    First up, on the social sustainability front:  Have you seen how we spent $470,000 in philanthropy funds last year?  And, here are the local grant guidelines for 2009.  Our areas of focus are:  water stewardship, sensible transportation & bike advocacy, sustainable agriculture, and youth environmental education.

    Tomorrow, we'll dive into waste (and recycling and composting, of course).  Please let me know what you'd like to read about or if you have any questions.

    Cheers,

    Jenn

  • New Belgium's First-Ever Sustainability Report!


    This is our first attempt at summing up all of the environmentally and socially responsible activities at New Belgium and making them available in 20 short pages.

    Read the report, we would love to hear your feedback & questions. Post a comment/question here and we'll give you a good 'ol response.

    New Belgium 2007 Sustainability Report

  • Jeff's Tips for Net Zero Electricity Use

    New Belgium founder and brewer extraordinaire, Jeff Lebesch, has been working towards an electric net-zero home for several years. Recently, he presented his tips and findings to the world as part of his work with the Northern Colorado Renewable Energy Society.

    The coolest part about Jeff’s findings is that they present real solutions that all of us can invest in, especially those who can’t necessarily put a large solar array on their homes.

    When considering having a home that’s “off the grid” (or even “on the grid” but uses net zero electricity over a year’s time), we tend to think first of renewable energies, which is a great thing.  But remember one of the three R’s is reduce?

    It turns out that reducing power load is the single best thing you can do – plus it’s the most cost-effective.

    So. Before you install that giant solar array on your house, figure out what’s eating up all the power in your home first.  If you can lower your power consumption, you’ll have a lot less solar panels to install – and if you can’t install solar due to the cost, you’ve still made the best impact you can for the money you’ll spend, which helps everyone!

    While you might be aware that clothes dryers and incandescent light bulbs are some of the most power-thirsty items in your home, you might not know that most of the power in your home is eaten by “always-on” electronic devices.  Wireless routers and modems, computers, and any items “waiting” for a remote control to turn them on (TVs, DVD players, etc) are some of the biggest offenders.  One of the worst?  The DVR.  Jeff found that his consumes the same amount of power whether on or off – and that it uses almost as much electricity as a refrigerator!

    What can you do?  Change your light bulbs to CFLs, of course, and hang your clothes to dry when you can.  But just as important, unplug electronic devices when you are not using them.  You can also try to buy electronics which feature a low-power waiting state (some do).  Another help is installing wind-up switches on lights or “forgotten about” appliances, so they turn off automatically after a short period of time.

    Later, after you’ve reduced your electric demand, install solar, if you can.  But, as Jeff said in his presentation, you’d make a better investment helping your neighbors to lower their energy use rather than installing your own solar.

    Go and spread the good energy-saving word.

    Read Jeff’s whole presentation (PDF, 4.5MB).

  • The Carbon Footprint of a 6-Pack of Fat Tire Amber Ale

    At New Belgium, we're not only passionate about great beer, it's also important to us to try to be a role model of sustainable business practices. We're figuring out what that means as we go along.

    Conducting the Life Cycle Assessment is another chapter in the legacy of environmental stewardship begun by Kim and Jeff 17 years ago. It's a tool to improve not just the sustainability of our company, but of our industry, too.

    What is a Life Cycle Assessment?
    The accounting of material and energy flows during each stage of a productâs life and the assessment of associated environmental impacts.

    Why did we do it?
    �To decrease our carbon footprint per barrel as we grow
    �To be accountable for environmental impact throughout product lifecycle
    �To get data to focus our efforts to have the biggest impact

    What was the total carbon footprint?
    3,189 grams of CO2e.

    Now, 3,189g in and of itself is kind of a meaningless number. However, it provides a baseline to measure the results of future improvements and, most revealing, is what makes up that number. There definitely were some surprises.

    Check it out: The LCA of Fat Tire

    Here's to taking a step forward with our footprint.

  • Algae notes

    Many of you have heard the story of our partnering with Solix Biofuels to develop a new form of algae-based fuel. At this time, Solix's investors recommend that they has build their pilot system adjacent to a coal-burning power facility to maximize CO2 reclamation. This is their preferred model down the road, so it makes good sense to us. We wish them the best in their exciting endeavor. Grow little algae, grow!

  • 1% For [keeping] The Planet [cool]

    Our friends and partners over at 1% For The Planet have created this amazingly cool video/trailer. And we're not just saying that because they mention us in it. (Truth is, we didn't even know they were doing it.)

    See for yourself below â or for the big and beautiful version that it deserves to be viewed, go here. Takes a minute to download, but so worth it.

  • Speaking of CANS

    So. You know all the talk about leaching plastics, BPA, Phthalates and other unpleasantries?
    Well, Fat Tire drinkers do. They are just the highly-involved and educated type to engage in such debates. And we love them for it. Keeps us honest. Which is why we wanted to share this email exchange with the rest of you:

    Subject: BPA in aluminum can liners?

    Dear New Belgium Brewery,
    I recently learned from reading an article in the May 21st, 2008 edition of the Loveland, Colorado newspaper, The Reporter Herald, that you will begin making Fat Tire Amber Ale available in aluminum cans. I applaud your adoption of a more environmentally friendly packaging material, but do the lining of the cans--which I understand are made by Ball Corporation of Denver--contain the chemical Bisphenol A (BPA)? As you may well know BPA has garnered much attention in the media because it is a know endocrine disruptor and may cause chronic toxicity in humans. Thank you for your response.

    A New Belgium aficionado,
    Jason


    Dear Jason,
    We understand your concern. There is so much press about bisphenol A these days! We became aware of BPA in epoxy resin can liners during our due diligence prior to deciding on packaging in cans. We looked into the matter thoroughly. What became apparent is that there are no cans whose lining does not contain BPA. The industry is actively looking for alternatives, but as yet, none exist. We still believe the benefits of cans outweigh the potential risk of the liners because the anxiety surrounding BPA seems to have far outstripped the science. For example, The European Unionâs Food Safety Authority exercises a stricter precautionary principal than our own FDA. EU research led them to increase the Tolerable Daily Intake (TDI) of BPA by a factor of five, from 600 parts per billion per day to 3000 parts per billion.

    According to the Society of the Plastics Industry, Inc., the amount of BPA migrating from can coatings would result in the consumption of less than 0.105 micrograms (0.000105 milligrams) per kilogram body weight per day. This level is more than 475 times lower than the maximum acceptable or "reference" dose for BPA of 0.05 milligrams per kilogram body weight per day, which was determined to be the safe life-time exposure dose by the USEPA in 1993.

    Also, per the European Food Safety Authorityâs risk assessment notes, when BPA is ingested by humans itâs worked on by enzymes, gains a sugar molecule, loses all estrogenic power and is rapidly excreted in urine. But this is not what happens when BPA is administered to rats and mice either orally or intravenously. In each case the metabolic pathways are different, and there is more free BPA and/or other metabolites swimming around. This is, at a highly simplified level, why independent European, Japanese and American risk assessments rejected the studies which claim endocrine disruption.

    All that said, we respect everyoneâs right to choose their own level of acceptable risk. In other words, donât worry, Fat Tire will still be available in glass bottles and served out of stainless steel kegs on tap. Thanks for asking!

    Cans of Fat Tire wait to be filled with Amber goodness
    Cans of Fat Tire wait to be filled with Amber goodness

  • Be the Brand

    Imagine us rubbing shoulders with companies the likes of Clif Bar, method, Fast Company, and KEEN. It was all part of the Sustainable Brands Conference in California.

    Our very own sustainable brander, Greg Owsley, had himself a spot on the podium.
    Check out what one attendee had to say:
    Green Briefs

  • Summer and Skinny Dip!

    Trees full of leaves. Bike racks full of pedal power. Coolers full of Skinny Dip. Must be summertime at New Belgium. The figure-friendly beer is back and the cause is gaining momentum. As seen in our national advertising campaign, (this is the online version of the ad) water issues are a central theme.
    For some, standing up for what you believe in just comes naturally. Itâs why activists in Washington and Oregon have spent the past several years advocating for the removal of Condit Dam. 2009 stands to be their victory swim. And, after 95 years, the White Salmon River will also return to its natural state.

  • New Belgium part of 1% for the Planet

    New Belgium Brewing has become a member of 1% for the Planet! One Percent is an alliance of companies alliance of businesses that donate at least 1% of their annual net revenues to environmental organizations worldwide. You can find out more about it here

  • New Belgium on NBC Nightly News

    NBC Nightly News recently did a segment on New Belgium's sustainable approach to business.

    Video (WARNING: hi band FLASH site)

    NBC's Jennifer London came by with a crew and worked on a story about us.
    It was a great time, and we thank them for dropping by.

    Come back and see us anytime!

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