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For those who haven’t experienced Tour de Fat, it is a thrilling rite of passage that includes an unparalleled costumed bicycle parade, New Belgium beer, eccentric entertainment, local food, unusual bike contests and much more. The free event, which raises money for local cycling nonprofits and advocacy through beer and merchandise purchases, will soon exceed the $2 million mark for total funds raised.

The pinnacle of Tour de Fat is the ceremonious car-for-bike swap. At each of the 15 Tour de Fat stops, one person will become the center of the show as he or she gets up on stage, hands over their car keys, and pledges to live one year car-free. Each car-for-bike swapper will choose a local bike shop to help turn a $2,250 budget into an ultimate car-replacement commuter bike. Vehicles for Charity will auction the cars, with proceeds.

Promoting beer culture and the responsible enjoyment of beer has been a core value at New Belgium since our inception. As a maker of finely crafted beers we have always emphasized the quality and unique sensory experience of each beer.  We take our tours and our tasters on a fanciful journey to a world of beers where beauty, aroma, and flavor are magically mixed and matched. Speaking of matching, did you know that beer can be tastefully combined with food as a complementary beverage and cooking ingredient? You can learn more about food pairings under each of our beers in the beer section.   As co-captains of the craft brew mothership we feel responsible for making a journey to the center of the beer world one that is both taste bud tickling and safe.  Therefore, at events hosted by New Belgium all of our staff and volunteers are TIPS trained and certified. TIPS is a nationally accredited program for serving alcohol responsibly. ‘Promoting beer culture’ at New Belgium means advocating for the responsible enjoyment of a product that has enriched human culture for millennia.  In short, be smart about drinking our beer.  Savor the Flavor, and enjoy in good company!