Partnering with non-profit organizations
and community involvement have always been a part of New Belgium. In 1995 when
the philanthropy program was conceived, $1 for every barrel of beer sold was
donated to non-profit organizations in the communities where we sold our beers.
This effort spurred the establishment of a philanthropy committee that, to this
day, remains the backbone of the program. This inter-departmental group, open
to all interested coworkers, researches, reviews and allocates funds to
worthy organizations doing important work across our areas of distribution.
Since its inception, New Belgium Brewing has donated more than $8 million
through our grant programs and in 2016 co-workers donated over 4220 hours of
volunteer time to their community. See an example of our grant dollars at work -HERE.
New Belgium Brewing’s Grant Program is a separate and distinct entity from the New Belgium Family Foundation. You can learn more about the New Belgium Family Foundation HERE.
The purpose of New Belgium's Grant Program is to serve and connect with communities where we sell our beers. We want to cultivate relationships and support those making an impact. Our goal is to improve the health of the planet and inspire others to joyously embrace sustainable choices. In 2017 we will donate over $900,000 to programs in 45 states and the District of Columbia. Specifically, we focus our grants on the following five strategies to mitigate human impacts on the planet.
*Youth Environmental Education
We believe environmental stewards draw inspiration from their earliest experiences in the outdoors. At New Belgium Brewing Company we are reminded every day that we are a part of the natural world because producing world-class beers depends on the health of the environment.
As environmental stewards we are enthusiastic about programs that foster connectivity between humans and nature. We aim to discover programs that engage youth from a variety of backgrounds in the outdoors and prepare them to make knowledgeable choices about the environment. New Belgium is devoted to honoring nature at every turn of the business, and we are privileged to support programs that share our commitment. Let’s go outside!
We are in support of Youth Environmental Education (grades Pre K-12) projects that:
- Apply an interdisciplinary approach
- Influence positive behavior change
- Experientially engage students in the outdoors
- Incorporate a comprehensive curriculum tied to national and state learning standards
Please note projects and themes may include but are not limited to the four other grant categories we fund (Sustainable Agriculture, Smart Growth, Bike Advocacy, and Water Conservation & Restoration).
Beer is an agricultural product, born from nutritious soil, water, and hard-working hands. New Belgium Brewing purchases barley, hops, and various spices primarily from the United States and Canada, as well as a very small amount from abroad. Our business depends on these high quality, affordable, and reliable ingredients to make the delicious beer we all enjoy. Because of this, we value a vibrant and complete ecosystem to support our livelihoods and great beer for many generations to come.
Agriculture accounts for the majority of water consumed by human-based activity on the planet, and it emits significant greenhouse gas emissions. Through our charitable contributions and work with our suppliers, we hope to do our part in encouraging agriculture to become more sustainable and even regenerative.
We are in support of Sustainable Agriculture projects that:
- Strengthen and protect ecosystem health and biodiversity
- Breakdown barriers and foster support for the young farmers entering the profession
- Protect public health, human communities and or animal welfare
*Smart Growth and Climate
New Belgium embraces growth as a way to bring opportunity and prosperity to coworkers and their families. This path underscores the responsibility to prove business can be a force for good. One way we evidence this ideal is by incorporating Smart Growth practices in our breweries and our communities in Fort Collins, CO and Asheville, NC. We support systems that promote clean air, clean water, and strong local economies. We all deserve to live in places that optimize environmental, economic, and social well-being. Places that will be resilient to the human impacts of climate change. By funding projects that support smart growth, we're creating opportunities for New Belgium beer drinkers to advance sustainable infrastructure in communities where we sell our beer. Let's make great neighborhoods all over the place.
We are in support of Smart Growth and Climate projects that:
- Influence development and revitalization that protects natural resources and promotes clean air, water and energy
- Incorporate strategies to strengthen or create safe transportation infrastructure with all users in mind- including bicyclists, public transportation vehicles and riders, and pedestrians of all ages and abilities
- Emphasize proactive, sustainable, inclusive planning
- Take into account climate change mitigation and adaptation
- Promote economic transition plans in fossil fuel based communities
* Bicycle Advocacy
We like bikes. The bicycle is near and dear to our New Belgium hearts, as you might notice from the label of our flagship beer, Fat Tire! Not only is the bicycle all kinds of fun to ride but it keeps us healthy, and, when ridden in place of a car, it is better for the planet.
We are in support of Bicycle Advocacy projects that:
- Breakdown barriers and fosters support for riders of all ages and abilities
*Water Conservation And Restoration
The communities in which we brew our beer are intrinsically bound to great American rivers: the Cache la Poudre in Fort Collins, CO and the French Broad River in Asheville, NC. Access to clean water is a (threatened) basic human right, and the effects of climate change exacerbate the aridity of the West. Since water makes up over 90% of our beer, we approach our role as stewards of these rivers sincerely. We aim to take only what we need and return any excess water as clean as we got it. This means reducing our water consumption wherever we can and avoiding the use of toxic cleaning agents or anything else that might compromise the purity of the water as it leaves our facility.
Of course, we can do everything within our power to reduce the quantity and increase the quality of the water we use, but that alone won’t preserve and rebuild the country’s many threatened rivers. We are a small splash in a giant pond, and we want to make our splash ripple.
We are in support of Water Conservation and Restoration projects that:
- Support conservation policy and advocacy
- Restore and protect ecosystem health and biodiversity
- Promote management practices that improve the use of water resources for the protection and benefit of public health, human communities and or animal welfare
Please note while we are deeply connected to the rivers in our backyard, we offer support for water projects in all of our geographic funding areas.
2017 New Belgium Grant Guidelines
Funding decisions are made by our Sustainability Department and our Coworker Philanthropy Committee. Funding cycles are as follows:
Youth Environmental Education – Accepting applications February 1, 2017- March 31, 2017
Sustainable Agriculture – Accepting applications April 1, 2017 - May 31, 2017
Smart Growth – Accepting applications July 1, 2017 - August 31, 2017
Bike Advocacy – Accepting applications July 1, 2017 - August 31, 2017
Water Conservation and Restoration – Accepting applications September 1, 2017 - October 31, 2017
WE DO NOT FUND:
- Organizations receiving New Belgium funding, sponsorship and/or in-kind donation of beer or any New Belgium goods amounting to more than $2500 in a calendar year
- Organizations without 501(c) (3) status, we do not fund organizations utilizing a fiscal sponsor
- Organizations who partner with Tour de Fat and receive funds from this event
- Debt reduction
- Requests from individuals including scholarships
- Conferences, conventions or workshops
- Organizations for religious purposes
- Fundraising events, music festivals, film festivals or cultural events
- Direct submittals from public or private schools
- Production of films or other media-related projects
- General operation requests
- Foundations who allocate requested funds to other organizations, individuals, or schools
- City, County or State agencies
- In order to encourage diverse income sources, organizations that have received consecutive grant funding over a three year period are not eligible to apply for one calendar year
GEOGRAPHIC FUNDING AREAS:
The states to receive funding in 2017 are Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
HOW MUCH TO REQUEST:
Grants range from $500-$5,000
HOW TO APPLY:
Grant recipients are required to fill out our reporting form for any grant of $2500 or more. You can find our reporting form at http://www.newbelgium.com/sustainability/Community/Philanthropy/followup.aspx.
Reporting deadlines for grants made Jan. 1, 2016 through Dec. 31, 2016 are as follows:
- Youth Environmental Education – March 31, 2017
- Sustainable Agriculture – May 31, 2017
- Bike Advocacy - August 31, 2017
- Smart Growth - August 31, 2017
- Watershed Conservation and Restoration - October 31, 2017
2016 New belgium Grants Summary