Goal: Reduce energy intensity 10% from 2008 by 2018
New Belgium’s Energy Philosophy
To guide our decisions around renewable energy at New Belgium, we have adapted the familiar nutritional pyramid. We see “Energy Conservation” as the largest slice on the base of the pyramid. The most sustainable watt is the watt never produced, and conservation is usually the most pleasing option financially.

Energy Conservation
While employing
technology to source renewable resources is part of the solution, we must first
reduce our need for electricity - especially that demanded during peak
hours. Through investing in efficient
equipment, installing heat exchangers and designing with conservation in mind,
we have been able to greatly decrease our energy usage from the status quo.
Smart Grid & On-Site Power Generation