Sustainability stories

Thanks for taking the time to familiarize yourself with our heart-felt approach to business here at New Belgium. On this page, you'll find some stories which illustrate who we are, and why we do what we do. Our commitment towards sustainability began on day one of New Belgium’s history when environmental stewardship made it into the first draft of the company’s Core Values and Beliefs, and carries through to today. Happy reading!

  • Packaging Reduction Goals

    We mentioned back in January that we would be posting packaging goals later this year, and we are happy to report that they are ready for your viewing pleasure. Please check them out! Our packaging goals fall into four general categories. We dive into each in the linked document, but in general we are focused upon Source Reduction, Sustainable Material Selection & Design, Optimizing Efficiency, and Recovery & Recycling Advocacy.  As we looked to the future in setting these objectives, it was pretty enjoyable to take stock of the past and celebrate what we have accomplished & learned on the ...

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  • A Snapshot of our Footprint

    As you may have heard, our #SnapshotWheat Tour is hitting the road this week, travelling the countryside like a modern-day Woody Guthrie. This brings to mind the fact that sometimes our beer also has to trek across the country in order to find its way to your home. Shipping of finished product is one piece of our carbon footprint pie, and that is one pie that we spend a lot of time thinking about. (Imperial Coffee Chocolate Stout pecan pie is probably a close second). Over the years we have worked to measure and manage our carbon footprint. Back in ...

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  • A Few Good Coworkers: The Beer Scouts

    Beer brings people together, and New Belgium coworkers love coming together to drink good beer. We also love coming together to support good causes. We’ve been known to combine the two through philanthropic beer-enjoyment events like Tour de Fat and the Clips Beer and Film Tour, but it just so happens that we also enjoy supporting good causes without a pint in hand. This may or may not stem from the fact that Kim (our CEO and co-founder) comes from a social work background and instilled a spirit in us that the greatest gift we can give is our own ...

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  • A New Year’s Resolution to Slim Down: Packaging Sustainability

    Greetings, and a belated Happy New Year from the sustainability crew here at New Belgium. As 2013 came to a close, we found ourselves toying with an idea we never dreamed that we’d seriously entertain… making a new year’s resolution to lose some weight. What a cliché, right?! In all seriousness, minimizing our environmental impact is a resolution that we are always working toward, and slimming down our packaging is one piece of that puzzle. So starting right now, we’re going to forego dessert (except for a nice glass of Le Terroir) and commit to losing a few tons in ...

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  • New Belgium Brewing Becomes 100% Employee-Owned Company

    New Belgium Brewing is excited to announce that the company’s Employee Stock Ownership Program (ESOP) has purchased the balance of company shares, making it 100% employee-owned. New Belgium, brewer of a wide variety of award-winning beers including Fat Tire Amber Ale, has been a partial ESOP since 2000 with a controlling interest held by co-founder Kim Jordan and her family. This transition will put the company on a path to control their destiny into the foreseeable future. “There are few times in life where you get to make choices that will have multi-generational impact - this is one of those ...

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  • Developing an Internal Electricity Tax

    On January 1, 2013 New Belgium Brewing will redirect money, previously utilized to pay for our participation in the Fort Collins Green Energy Program, to invest in renewable energy and energy efficiency projects directly within our Fort Collins and Asheville breweries.  Fort Collins Utility’s Green Energy Program has been dear to our hearts since we were founding subscribers in 1999, so we are sentimental about parting ways. We came to this decision after much consideration, and feel that it will help us drive sustainability and innovation.  New Belgium is honored to have enjoyed such a fruitful partnership with the City ...

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  • WHAT IS WASTE, ANYWAY?

     If you were to put all the ants in the world in one pile and all the humans in the world in another pile, which pile would be bigger? The pile of ants- duh! And yet, surprisingly, our shovels aren’t colliding with any underground ant landfills and we don’t find ourselves stubbing our toes on tiny ant smokestacks. In nature, one creature’s waste is another’s food.     At New Belgium, we think that’s a smart and classy idea so we work hard to find a home for brewery byproducts. This means that we’ve been able to divert 99.9% of our ...

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  • More for the conversation on cans and bottles.

      As a craft brewer who fills both glass bottles and aluminum cans with delicious beers, we inevitably receive questions (and have our own) regarding the environmental impact of each container. A comprehensive, unbiased study comparing the total environmental impact of glass bottles to that of aluminum cans does not exist. So we see a lot of guessing going on out there and many of those guesses are being stated as though they were ultimate facts. Below are some questions we hear often along with answers based on the research we’ve done. Remember, though, that since a comprehensive study has ...

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  • Cans Versus Bottles Versus Kegs! The battle rages on...

    With the release of Shift happening today, and 2012 being called the year of the craft beer can, it is important to talk about these beer package choices.  Between bottles and cans and kegs there isn't one package that is a clear winner over the others. They all have their ups, and they all have their downs. We want our consumers to be informed when the package choice is presented, so we made this handy-dandy decision map for your looking and considering, check it out. Now take this information and make use of it. And remember, be safe out there ...

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  • Who likes Hop Brownies?

    Hop nerds like hop brownies, that’s who!  We also like hop fields, hop farmers and hoppy beers, of course.  So getting paid to spend a week visiting the hop farms in Oregon feels kind of like jumping over the rainbow with a leprechaun and finding glittered unicorns on the other side.  Is this really happening?  Or have I had one too many brownies??? For those of you who don’t know, the Pacific Northwest grows almost all U.S. hops because these 18-foot high perennial vines adore the long summer days found in higher latitudes.  Washington, Oregon and Idaho are hop mecca ...

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