Sustainability stories

Thanks for taking the time to familiarize yourself with our heart-felt approach to business here at New Belgium. On this page, you'll find some stories which illustrate who we are, and why we do what we do. Our commitment towards sustainability began on day one of New Belgium’s history when environmental stewardship made it into the first draft of the company’s Core Values and Beliefs, and carries through to today. Happy reading!

  • Good Day, Sunshine

    We love sunshine here at the brewery - both the beer that we named after it* and actual sunshine. We love it because it’s delicious (the beer), because it boosts your mood and makes you feel warm inside & out (the beer and actual sunshine), and because it’s a renewable, infinite source of energy. In fact, all of the energy stored in Planet Earth's reserves of coal, oil, and natural gas is matched by the energy from just 20 days of sunshine. Whoa. Here at the brewery, we are getting ready to install some new solar photovoltaic (PV) panels to ...

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  • A Buck a Barrel for More Bikes. Boom.

    As you probably know by now, the bicycle is very near and dear to our New Belgium hearts. What you may not know, however, is that Tour de Fat isn’t the only way we get the word out about our love of the two-wheeled human-powered awesomeness machine. Through our Environmental Stewardship Grant program -- aka $1 per Barrel program -- we donate $1 for every barrel of beer we sell to non-profits and causes that resonate with us. The causes that we focus upon fall into a few big categories, and one of those categories is bicycle advocacy and sensible ...

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  • We support policies that protect clean water, and here's why

    Hey everyone, Nic here. This is a special guest post from New Belgium coworker Andrew Lemley, who's been working hard for quite a while now with legislators, authorities and concerned citizens on a proposed rule change to what are considered "Waters of the United States." Clean water is an important issue to us here at New Belgium, and the foundation on which great beer is brewed — but I'll let Andrew explain further: What’s a WOTUS? (read woah-tus) WOTUS is an acronym for “Waters of the United States.” It’s the definition of which surface water (lakes, rivers, etc.) can be ...

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  • We like beer. But do you know what we love more?

    You. *blush*    Yes, brewing and bottling a perfect beer is one of our favorite things in the whole world. But it isn’t actually the ultimate reason for our existence (though it is darn fun and ain’t nobody here complainin’). New Belgium is on this big blue planet because we care about life (check your pulse - that includes you!) and we want to do our part to make living on Earth crazy awesome. If Michael Jackson just started singing “Heal the world, make it a better place” inside your head… just know you’re not the only one, okay? NBB’s ...

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  • Live Long and Report Stuff

    Did you know that scientists have proven you can live longer if you set goals for yourself? For real, just set some goals, give yourself a reason to get out of bed in the morning, and you’ll live to be at least 106.* Speaking of goals, we set a number of them here at the brewery. Not only do these goals help keep us young and healthy, but they also keep the New Belgium Mothership steered in the right direction. What are these goals, you ask? Well, they run the gamut, covering every area of our operations and values. Some ...

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  • Driving trucks and breaking hearts

    So we just did a photo shoot at the brewery. And this isn’t for your typical tasty beer pic; this photo shoot featured some very handsome men and some very sexy, fuel-efficient vehicles. What’s more, it was done in the name of greenhouse gas reductions. Random yet intriguing, no?! Both the fellas and the wheels in this particular photo shoot happened to be from our Brewery Direct Service (BDS) team, which is the group of New Belgium coworkers who deliver our beer to bars, restaurants & liquor stores all over our hometown turf of Fort Collins. Not only do these ...

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  • Tour de Fat and People for Bikes

    Over Memorial Day weekend, as the country celebrated the unofficial kickoff of summer, we celebrated our very own kickoff of the 2014 Tour de Fat season. The Tour de Fat  is our favorite holiday. It combines the joy of Christmas morning, the costumed creativity of Halloween, the togetherness of Thanksgiving, and the gorgeous weather and freedom of the 4th of July. And what’s more? It does all of this on bikes. If that doesn’t sound festive, then we just don’t know what does. For those of you who are not already acquainted with Tour de Fat, it is our ...

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  • Bluegrass, Blue Skies & Beer

    With warmer weather – and the release of our summer seasonal beer – upon us, we’re getting jazzed about longer days spent outside under blue skies. We’re excited about floating down the river in our rafts, zipping down our favorite single track on our bikes, lazing in our hammocks, telling tall tales around a fire, cooking out, camping out, and chilling out. Arguably one of the best ways to celebrate the season is a good old-fashioned festival. Live music on a gorgeous outdoor stage just seems to shout that summer has indeed arrived. Some long-time friends of ours are the...

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  • Packaging Reduction Goals

    We mentioned back in January that we would be posting packaging goals later this year, and we are happy to report that they are ready for your viewing pleasure. Please check them out! Our packaging goals fall into four general categories. We dive into each in the linked document, but in general we are focused upon Source Reduction, Sustainable Material Selection & Design, Optimizing Efficiency, and Recovery & Recycling Advocacy.  As we looked to the future in setting these objectives, it was pretty enjoyable to take stock of the past and celebrate what we have accomplished & learned on the ...

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  • A Snapshot of our Footprint

    As you may have heard, our #SnapshotWheat Tour is hitting the road this week, travelling the countryside like a modern-day Woody Guthrie. This brings to mind the fact that sometimes our beer also has to trek across the country in order to find its way to your home. Shipping of finished product is one piece of our carbon footprint pie, and that is one pie that we spend a lot of time thinking about. (Imperial Coffee Chocolate Stout pecan pie is probably a close second). Over the years we have worked to measure and manage our carbon footprint. Back in ...

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