Sustainability stories

Thanks for taking the time to familiarize yourself with our heart-felt approach to business here at New Belgium. On this page, you'll find some stories which illustrate who we are, and why we do what we do. Our commitment towards sustainability began on day one of New Belgium’s history when environmental stewardship made it into the first draft of the company’s Core Values and Beliefs, and carries through to today. Happy reading!

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The Times They Are a Changing (but let’s make that in a good way!)

“Citizens United vs. Federal Election Commission (FEC)” was a landmark decision by the US Supreme Court in 2010 that entitled corporations to spend unlimited funds in our elections.  Corporations can now spend billions of dollars to influence elections and policies, a sum of money well out of reach for you and me.  This makes the voice of citizen’s itty bitty in comparison to the gigantor corporation.  New Belgium thinks this is an important, game-changing topic and we want you to hear about it.  In fact, we want you and your friends and your friends’ friends to hear about it! 

Why does this matter?  Well, most corporations don’t really care about fresh air (they don’t have lungs) or healthy rivers (corporations can’t swim) or general happiness and the sense of community.  These are values of the human being and with that itty bitty voice they are easily ignored.

Kim Jordan, New Belgium’s cofounder & CEO, as well as many other American corporate leaders have signed their names opposing the decision, protecting your voice as an individual.  New Belgium is not anti-corporation. Duh! We ARE a corporation!  And we are also human beings who prefer to live in a country not driven by profits alone, but rather the genuine interest of its citizens who benefit from those profits, and who also enjoy the plethora of luxuries not accounted for by dollar-signs (like bicycle rides and fresh air, belly laughs, good health and beautiful outdoors).

How you can make a difference in 10 minutes:

  1. Learn more by watching this short animated video (http://storyofstuff.org/citizensunited)
  2. Sign your name in support of The People’s Rights Amendment (link to http://freespeechforpeople.org/)  
  3. Spread the word
  4. Smile, knowing you’ve shared your voice for a happy world