Did you know that scientists have proven you can live longer if you set goals for yourself? For real, just set some goals, give yourself a reason to get out of bed in the morning, and you’ll live to be at least 106.*
Speaking of goals, we set a number of them here at the brewery. Not only do these goals help keep us young and healthy, but they also keep the New Belgium Mothership steered in the right direction. What are these goals, you ask? Well, they run the gamut, covering every area of our operations and values. Some of our goals are about making world class beers, and some are about making the Tour de Fat the most wondrous bicycle carnival you’ll ever ride into. Some of our goals are about getting the new brewery built in Asheville, and some are about reducing our natural resource usage.
While it’s good to set goals and to track your progress toward them, it’s also quite good to share that special journey with others. And this, my friends, is why we publish a Sustainability Report once a year. It’s our way of sharing our successes and lessons learned, and of ensuring transparency and authenticity in our quest to be a sustainable business. The report is short, sweet and to the point, because we respect your time and because we hate killing trees.** Take a look at it (right here) and let us know what you think!
Cheers -- Ginger
*This statement has not been verified by anyone, ever.
**For those of you who really love nerding out, there's tons more information on our Sustainability page.