WHAT IS THE CAR/BIKE TRADE?
It's when one fortunate soul hands over their car, title and keys to the Tour de Fat altar in exchange for a bike. Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike. There's 13 Tour de Fat stops - surely one near you - and that's 13 car/bike trade opportunities. It's about weaning yourself off the petroleum teat. It's about becoming a better, sexier person. It's about rediscovering the cultural thrill of public transportation.

WHO CAN DO IT?
You! (Maybe). By agreeing to trade your polluting car for a new bike and committing to sparkle motion, human-powered transport, on stage at Tour de Fat, you become an inspiration to the congregation and beyond. Your vehicular cleansing is filmed, as are your car-free trials and triumphs over the following year, causing thousands to idolize your efforts and begin commuting by bike (we hope).

Specs for this year's New Belgium/ Black Sheep Commuter Bike Black Sheep commuter Handlebar Cork handlebar tape ShimanoXT Shifters Avid Mechanical Disc Brakes BB-7s Avid Single digit 7 brake levers Maxxis Overdrive touring tire , 38c ShimanoXT hubs in 700c wheels Truvativ cranks, length specific to size Dual purpose flat/clipless pedals Honjo fenders, 41c, smooth Axiom Waterproof Panniers (2 pc.) Front rack to attach to fork SRAM pc 951 chain Shimano XT ft. derailleur Shimano XT rr. Derailleur Cane Creek Solos 3 headset Truvativ stem, (customer option on length) Truvativ seatpost 27.2mm Brooks Imperial Saddle

HOW DO I ENTER IMMEDIATELY?
Submit a video of two minutes or less with your story and desire to be car-free.
Go to our Facebook page, click on Events, and on your city of choice, upload video, photo or written word.
No Facebook profile? Email zlevis@newbelgium.com

WHEN DO I KNOW IF I'M THE CHOSEN ONE?
We will contact the lucky one in each city two weeks prior to Tour de Fat shows. You must attend the Tour de Fat for which you entered and be on stage in the closing ceremony as we roll your car away to benefit a nonprofit. And, of course, celebrate your outstanding commitment.

2010 TOUR DE FAT LINE-UP
June 26th – Chicago, Palmer Square Park
July 3rd – Milwaukee, Humboldt Park
July 10th – Minneapolis, Loring Park
July 31st – Seattle, Gasworks Park
August 14th – Portland, Waterfront Park
August 21st – Boise, Anne Morrison Park
September 4th – Fort Collins, Mothership!!!
September 11th – Denver, City Park
September 25th – San Francisco, Lindley Meadows in Golden Gate Park
October 2nd – San Diego, Balboa Park
October 9th – Tempe, Tempe Town Park
October 23rd – Los Angeles, L.A. Historic Park
October 30th – Austin, Fiesta Gardens