We had this ad come in for approval. It was for Simple Shoes. Not beer. So why do we need to approve it? Because they made reference to our beer. In fact, they were playing off our good friend's 1% For The Planet campaign, with a highly innovative "1% for (organic) beer campaign."
fineprint: Our favorite organic beer is Mothership Wit. If you work for New Belgium feel free to send a case...or two. How could we resist? Especially with the super strides Simple is taking with ecoSNEAKS. 100% sustainable shoes - what a soleful goal. Here's what happened next: simple post
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