On the (very regular) occasion that something awesome happens in the beer world, and I am not invited, I like to pester those that were in order to get reports. I then take their reports and put them on this blog. Very recently we opened Michigan as a new market. We threw a bunch of sweet parties, hugged a lot of really nice people, and traveled up to a wonder-filled place called Brewery Vivant. In our Brewery Vivant hangings-out there were two collaboration beers made, one beer there (for their markets) and one beer here (for our markets). The beer that was made up there is called Escoffier. It's pretty great, it's named after a very famous French chef. And in the spirit of French chef-er-y the fine folks up at Brewery Vivant put together a beer dinner for this beer, some of their other beers, and then some of our beers. It was totally awesome. I was not there. But my pal Matty was, here's his report:
I Went to Grand Rapids for Dinner...
By Matty Smooth
There is only one correct answer when your coworker asks you if you want to go to a beer dinner to release the latest collaboration beer: “Yes.” The chances are good that it could end up being pretty cool. In this case, it turned out to be the culinary experience of a lifetime.Brewery Vivant looks unassuming from the outside. The first time our guys saw it, they were eating lunch at a local gastropub. When they asked where the beer they were drinking was from, the server just pointed, indicating the brick building across the street, an old funeral home. New Belgium’s Head Brewer Alex and Beer Ranger Aaron decided the beer was good enough to warrant poking their heads in, where they met Jason and Jacob.
Most of the other attendees were beer writers, or photo bloggers, and I met some really cool people. Someone asked me how I came to be invited, and I couldn’t lie: I’m just real good at eating.
Thanks for the write up Matty, you're a pro.
More on the Brewery Vivant collaboration beers coming next week!
And PS, thanks to Rick Muschiana from Brewery Vivant for the photos!
I'm out of here!