Big news everybody! Snapshot Wheat has hit the shelves. I know we've been talking bits and pieces of this beer for awhile now, but I wanted to offer a full-blown breakdown.
First, the details: Snapshot is a year-round offering. Not a seasonal, or a one-off. This beer will be around for the long haul. Also, people have been asking "yo, Juicebox... don't tell me this beer is replacing Sunshine?!!!?!" And I am here to tell you that it is not. Sunshine, while seeing a slightly smaller distribution footprint than it used to, is still very much alive and well.
The label: It's totally great. On it is a hand-painted (thank you Leah Giberson) Instamatic 104 camera. We thought it relevant to Snapshot, and nostalgic, and awesome. We have been accumulating 104's since the beer label was painted. I thought it would be nice to take a picture of one, here it is:
Still more: What's the beer like? What's the breakdown of all the liquid-related things? Let's go over it...
Raw materials and special processes: Pale malt and wheat make up the backbone. Cascade hops offer a touch of hoppy bitterness with some grapefruit notes. Snapshot is spiced with coriander and Grains of Paradise. The yeast is a hybrid ale, offering some fruity and spicy notes. We pitch Lactobacillus into a portion of the wort to sour it. That soured portion then makes it back into un-soured base wort, pre-boil, to get just the right amount of tart for the finished product. And then this blend is fermented into the wonder that is Snapshot Wheat. (Here is a really great piece that details this Snapshot specific souring technique from Jonathan Shikes of The Westword.)
Visual: Hazy, pale-straw in color, like a good, unfiltered wheat be should be. And a bright-white foam lofts atop. Here's a closer look:
Aroma: Fresh cut lemons, lightly floral, with subtle bready notes.
Taste: Snapshot starts sweet, then moves to a tangy tartness.
Mouthfeel: Initially rich and creamy, but that gives way to spritzy, and the finish carries a refreshing twang.
Body: Medium to light.
Overall: Dang howdy, I love this beer. It has a snap of tart that gives the drinker something to think about. Snapshot has a feeling of refreshment that is out of this world. And the beer is super (like, SUPER) sessionable. Out of 10, I give it a 12.3...
In closing: Snapshot is available in bottles, cans, and draft. And you should be able find it all over the place. Please give it a try, and tell us what you think.
On that note: Take it easy and I'll see you soon...