Snapshot Wheat is on the shelves and in your hands and people are loving it. I love it too. It's refreshing, tart, easy and delicious. The other great thing is the camera on the label. That camera, and its associated nostalgia and creativity, has brought us to this, the here and now. We will be hitting the road and taking pictures and portraits and talking to the fine people of the beer drinking world. I wanted to take today and squeeze out a little peek at what we'll be doing…




Lots more info coming in the next few days, but for now head over to www.NewBelgium.com/SnapshotWheat and see how you can play along… 

On that note, we'll talk soon,


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