New Belgium will donate up to $250,000 aggregate to the 6 organizations listed beside each video on the campaign website, first by making a base donation of $10,000 to each organization, and then by making an additional donation based on shares of the videos up to $190,000 aggregate. For each video share on Facebook and Twitter, New Belgium will increase its donation by $0.50 to each of the two organizations associated with such video, as set forth on this page. If more than 190,000 aggregate shares occur by 11:59 pm MDT, August 17, 2019, then the contributions to the organizations will be prorated. If less than 190,000 aggregate shares are made by August 17, 2019, then the campaign will be extended by one week increments until 190,000 aggregate shares are reached, but the campaign will not extend beyond 11:59 pm MDT, August 31, 2019. Only shares made through or connected to the campaign website, New Belgium’s social media channels, or the non-profit organizations’ social media channels will be counted. Fraudulent shares will not be counted. No purchase or donation necessary to participate. This campaign is in no way sponsored, endorsed, or administered by, or associated with, Facebook or Twitter, and by participating, each participant releases Facebook and Twitter from any and all liability with respect to the campaign.