Fat Tire Amber Ale | Quality Not Corporate

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In pursuit of great beer, not quarterly earnings

In pursuit of great beer, not quarterly earnings

The Fat Tire story from our co-founder, Kim Jordan

We started Fat Tire in 1991 when my then-husband took a bike trip through Belgium tasting Belgian beers. We were inspired by that trip to bring a more interesting beer to American drinkers; a new option among the countless bland, mass-produced, big company beers.

But what makes Fat Tire really special is simpler.

But what makes Fat Tire really special is simpler.

100% employee-owned, proudly independent

100% employee-owned, proudly independent

Unlike many beer companies, we never sold out to a bigger company. New Belgium Brewing Company is 100% employee-owned and proudly independent. From the beginning, I’ve said that when you put people before profits, it’s amazing how priorities shift. Because business can, and should, be a force for good. Fat Tire is a testament to that belief. And it inspires how we act as a company.

Quality not Corporate

Quality not Corporate

Quality

People before profits

We've committed to being a force for good in business, and are a certified B Corp. Read More

Employee-owned breweries

We answer to our co-workers and our drinkers, not shareholders.

No fake stuff

Water, malt, hops and yeast. Fat Tire uses only the best ingredients.

Corporate

Shareholders come first

Multinational big beer corporations are about one thing: the bottom line and quarterly earnings.

Industrial complexes

Giant factories mass-producing products that cut corners.

Additives and fillers

Industrial additives like corn syrup? Big beer uses plenty of these so-called adjuncts.

Human scaled, not mass produced

Human scaled, not mass produced

Brewed in Fort Collins, Colorado, and Asheville, North Carolina

Even though Fat Tire’s popularity has grown over the years, it’s still brewed in small batches at our two breweries located in the mountain towns of Fort Collins, Colorado (where we started), and in Asheville, North Carolina. In both places we welcome visitors with open arms and love taking them behind the scenes to see how our beer is made.

High-quality ingredients, easy-drinking ale

High-quality ingredients, easy-drinking ale

No weird additives or industrial fillers

We brew Fat Tire with the same high-quality, natural ingredients we used in the original recipe – no weird additives or industrial fillers that many big companies use. You won’t find a lot of bells and whistles or exotic hop combinations either, just an easy-drinking Amber Ale that’s stayed true to its roots for over 25 years.

Thank you.

Thank you.

Know that all of us employee owners think of you as we make Fat Tire. Enjoy!

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